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CADBURY
Cadbury is one of the most promiscuous chocolate industries in Australia. It has three confectionary factories; two are in Melbourne and one in Hobart, Tasmania. Cadbury Dairy Milk chocolate remains the most popular chocolate bar in Australia.
(http://www.cadbury.com.au/about-cadbury/chocolate-hall-of-fame.aspx)

(http://www.roymorgan.com/findings/australias-fave-choc-bar-a-201308210532)
There is a research on top 6 Chocolate Bars consumed by Australians in an average four-week period

According to the research there has been a small decrease in the proportions of Australians consuming chocolate bars. At this time Cherry Ripe and Cadbury dairy milk bars gained popularity while Mars and Kit Kat declined.

Cadbury the world’s second largest confectioner, continues to experience great deal of competition from its rivals including Coles, Lindt,Haigh’s. Recent news states that the multinational chocolate company has encountered a drop in sales and is trying to cope up in the internationally competitive market. It has decided to shed 80 jobs and those funds need to be invested in Tasmanian industries to create new jobs.

The Macroelement factors comprise the Demography, Economic Conditions, Competitive environment, Technology, Political and Legal Forces and Socio Cultural forces.

Competitions and promotions (http://www.cadbury.com.au/Competition.aspx)
Recently won:
Cadbury Bars Snap Yourselfie Promotion
Cadbury WIN the Voice VIP Grand Finale Package promotion
Cadbury WIN 1 of 3 VIP Jessie J & the Voice Experiences

Australian chocolate brands
(http://www.cadbury.com.au/About-Cadbury/Cadbury-in-Australia.aspx)

Chocolate confectionary in Australia, 2014
(http://www.euromonitor.com/chocolate-confectionery-in-australia/report)

Recently, Cadbury made a decision to reduce their family block by one row due to increase of prices. They…...

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