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Marketing Cereal Box Report

In: Business and Management

Submitted By thomasalexis
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New Product Packaging Project- Marketing Applications
Name of cereal: Seabiscuits
Theme: It ain’t just the wheat, it’s the heart.
Mascot: Sammy the Seabiscuit
Color of box: orange, blue, and white.
Font used: Cooper Black
Premium or hook: horse toy collectables
Entertainment factor: Maze

1. The process in naming our cereal was not too difficult. We needed a fun name that we could do a lot with and that is why we came up with Seabuscuit. We just used this room as inspiration and we realized that we can play around with “It ain’t just the speed, it’s the heart” so we changed it to “It ain’t just the wheat, it’s the heart.” We wanted to focus on something fun that kids from the ages of 6 and up would be attracted to, while still putting a healthy twist on in to attract parents as well. The Seabuscuit story from the 1930s is legendary and inspirational, that’s what we are striving to move towards with this cereal. 2. We chose our colors orange, blue, and white because they are different from the other cereal boxes on the shelves and they look good together. Orange and blue are contrasting colors so they go great with each other and are appealing to the eye. Our main color, orange is highly accepted by young people, but is also associated with healthy food and stimulated appetite. Orange is effective in promoting food products. Light blue is associated with health and cleanliness. 3. Our character is an animation horse named Sammy the Seabiscuit. It makes our cereal box look friendly and attractive to kids while also allowing us to use it for additional space on the back of the box such as the maze. It can be used in TV advertising with an animated commercial of Sammy the Seabiscuit trying to dive in with his buddies in a delicious bowl of cereal because he loves it so much. 4. Our premium is a toy horse inside each box of cereal. Sammy the…...

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