Premium Essay

Marketing 315

In: Business and Management

Submitted By kas5900
Words 460
Pages 2
MARKETING 315.90
POST UNIVERSITY
Unit 2 Assignment

As an assistant to Jane Melody, Sonic’s chief marketing officer, you’ve been assigned to draft a mission statement for top management’s review. This should cover the competitive spheres within which the firm will operate and your recommendation of an appropriate generic competitive strategy. Using your knowledge of marketing, the information you have about Sonic, and library or Internet resources, answer the following questions.

http://www.huaweidevice.co.in/Products/CloudPhones/Huawei-sonic-U8650.php

What should Sonic’s mission be?

Sonic is committed to providing the most high tech equipment and data solutions to all of its business customers and independent consumers by producing and marketing cutting edge communication and storage devices.

In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate?

Industry: Personal media, storage, and communications devices such as smart phones and tablets

Products and Applications: Products with the capability for Wi Fi, Blue Tooth, and GPS will appeal to a broad audience of consumers. The ability to store data and download latest applications with minimal configuration will be of value.

Competence: A solid product with technologically advanced features is very desirable at an entry level price point.

Market Segment: This product has a very diversified market segment. This product will be used by students, business professionals and leisure users as well.

Vertical and Geographic: This product should be marketed to all major retailers who currently stock similar types of equipment, such as office supply chains and entertainment equipment stores. This product should also be available online. Sonic should be marketed primarily in the US markets and after it is a…...

Similar Documents

Free Essay

English 315 Quiz One

...do her very best. | Correct Answer: |   She didn't care to do her very best. | | | | | * Question 14 1 out of 1 points | | | Shanté is a new sales representative with Sensations, Inc. She attends a regional sales meeting, followed by a reception. She converses with three new sales people and an hour later she forgets their names. This is an example of which of the following bad listening habits?Answer | | | | | Selected Answer: |   Faking attention: she pretends to listen but misses the message. | Correct Answer: |   Faking attention: she pretends to listen but misses the message. | | | | | * Question 15 1 out of 1 points | | | As a student, you are concerned with making a good grade in your marketing class. However, instead of taking copious notes, you outline the major points and try to listen as much as possible. What type of listening are you engaged in?Answer | | | | | Selected Answer: |   Listening for information | Correct Answer: |   Listening for information | | | | | * Question 16 0 out of 1 points | | | Robin, task force chair, tells team member Aaron "your proposed solution to this problem is great." Robin's probable metacommunication to Aaron isAnswer | | | | | Selected Answer: |   "You have previously expressed weak ideas." | Correct Answer: |   "You have expressed consistently good ideas." | | | | | * Question 17 0 out of 1 points | | | Janet tells Juan, "Don't be......

Words: 1532 - Pages: 7

Premium Essay

Soc 315 Cultural Diversity

...Cultural Diversity SOC/315 Version 4 miakza6 Diversity includes everyone, because people differ from one another in many ways. The following are many dimensions of diversity. The following are just a few dimensions of diversity: gender, race, ethnicity, age, physical and mental ability, sexual orientation, language, veteran status, religious beliefs, marital status, parental status, education, income, occupation, and geographic location. Culture is the whole of values, beliefs, and behaviors common to a large group of people. A culture may include shared language and folklore, communication styles, and ideas and thinking patterns. Hispanic culture has a strong family foundation, therefor the members in my social circle are common, because of the same values we are programmed to have. The word diversity represents a large group involves different people with different experiences. These differences include race, color, religion, gender, national origin, sexual orientation, age, disability, veteran status or citizenship. However, diversity, does not address how these different people function or work. Inclusion enables us to strive to allow everyone to feel welcomed and valued. Diversity training is a critical component of the present and future success and growth of an organization’s business strategy. Diversity training discusses the topic of and need for diversity among colleagues and client relations. Diversity training can also aid the...

Words: 271 - Pages: 2

Free Essay

Marketing

...pemasaran selalu melekat dalam kehidupan masyarakat yang selalu berfikir alternatif. Maksudnya adalah dimana masyarakat selalu dihadapkan pada suatu pilihan dan sumber daya yang terbatas untuk mampu memaksimumkan kepuasan. Pemasaran dirasa kurang karena disebabkan adanya 2 alasan, yaitu: 1)Banyak produsen pemasar masih menggunakan konsep produksi massal sebagai basis kegiatannya. 2)Daya beli masyarakat masih relatif terbatas, sehingga kecenderungan masyarakat membeli atas dasar pertimbangan harga murah. Segmentasi, Targeting dan Positioning. Strategi pemasaran modern STP (Segmenting, Targeting, Positioning) yaitu (1) segmentasi pasar, (2) penetapan pasar sasaran, (3) penetapan posisi pasar, seperti yang dijelaskan (Kotler, 1995 : 315). 1). Segmentasi. 1.Segmen pasar : Sub kelompok orang-orang atau organisasi yang memiliki satu atau lebih karakteristik yang sama menyebabkan mereka memiliki produk yang serupa. 2.Segmentasi pasar : proses membagi sebuah pasar ke segmen-segmen atau kelopok-kelompok yang bermakna, relative sama dan dapat diidentifikasikan. Tujuan segmentasi pasar adalah membuat para pemasar mampu menyelesaikan bauran pemasaran untuk memenuhi kebutuhan satu atau lebih segmen pasar tertentu. Segmentasi pasar merupakan suatu aktivitas membagi atau mengelompokkan pasar yang heterogen menjadi pasar yang homogen atau memiliki kesamaan dalam hal minat, daya beli, geografi, perilaku pembelian maupun gaya hidup. Kotler (2003) menyatakan: “Market......

Words: 3962 - Pages: 16

Premium Essay

Marketing

...INTERNET MARKETING ACQUISITION PROCESS Case: www.flashgame4fun.com Lahti University of Applied Sciences Degree Program in International Business Thesis Winter 2008 Nguyen Phuong Linh Hoang Tung Lahti University of Applied Sciences Faculty of Business Studies NGUYEN P. LINH AND HOANG TUNG: Internet Marketing Acquisition Process Case: www.flashgame4fun.com Bachelor’s Thesis of Degree Program in International Business, 103 pages, 15 appendices Winter 2008 ABSTRACT Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis...

Words: 18636 - Pages: 75

Premium Essay

Hsm 315 Healthcare

...Week 1 – The Concepts of Market Justice and Social Justice James R. Freehahn HSM 315 The American Healthcare System Instructor Dr. Cheryl Chance, PhD. February 27, 2015 The Concepts of Market Justice and Social Justice Introduction In this paper, I will describe the concepts of market justice and social justice, explain how the two principles complement each other and in what way they conflict in delivery of health care in the United States. Secondly, I will discuss how health care is rationed in the market justice and social justice systems. Finally, I will discuss the types of health insurance that is based on market justice and social justice principles. The Concepts of Market Justice and Social Justice The concept of market justice can be described as a distributional principle according to which health care is most equitably distributed through the market forces of supply and demand, rather than government interventions. The concept of social justice can be best described as a distribution principle, according to which health care is most equitably distributed by a government-run national health care program and is minimally affected by market forces. How Market Justice and Social Justice Ration Health Care Market justice and social justice distribution principles both compliment and conflict in the U.S. system of health care delivery. Market justice ascribes the fair distribution of health care to the market forces in a free economy including medical......

Words: 712 - Pages: 3

Premium Essay

Soc/315 Media Paper

... Media Reaction Paper Michael Vandiver Soc/315 July 7, 2015 Anita Westbrook Media Reaction Paper Hispanic immigrants are handy scapegoats for the problems in local communities, from crime to overcrowded schools. Even legal immigrants are victims of this mindset, in spite of immigration not being the root cause or even a major factor in any of the issues. Immigration has always been an issue. Those making up the majority of the population are all immigrants from other nations, having descended from those who immigrated here over the course of the last 400 years. Some of the areas in which Hispanic immigrants are most numerous were at one point the property of the Hispanic nation of Mexico. Immigrants built this country, and certain segments of the immigrants have always been accused of ruining this country. Recently, Arizona passed a law, SB 1070, which requires the police to question the legal status of those they suspect are undocumented immigrants. Additionally, it sets the official immigration police as ‘attrition through enforcement’, stating that they intend to be so harsh that immigrants flee in fear. (Martinez, 2011). Currently, the law is on hold due to challenges by the US Department of Justice for usurping federal jurisdiction on immigration. However, the law has set a horrid precedent, one that has resulted in boycotts that are costing Arizona more than $330 million dollars over the next two to three years. (Martinez, 2011). Similar anti-immigration......

Words: 1176 - Pages: 5

Premium Essay

Mgt 315 Work Analysis

...Work Analysis Project MGT 315 – Selection and Compensation in Organizations MW 2-3:15 Tonia Bridges April 1, 2013 1. Organization Descriptions United States Postal Service was founded in 1775, where Benjamin Franklin was named the first Postmaster General. The Postal Service is an independent government agency and one of the few that is authorized by the United States Constitution. In 1785 Congress authorized the contracting of stagecoaches to carry mail on heavily traveled routes. In 1788 the Constitution was ratified to give Congress the Power to establish Post Offices and Post roads.” The Act of September 1789 continued the Post Office and put the Postmaster General under the direction of the President. President Washington appointed Samuel Osgood as the first Postmaster General under the Constitution on September 26, 1789. The Act of 1784 continued the Post Office indefinitely. The purpose of the Postal Service is to give every person efficient, and affordable mail service. The USPS has over 574,000 employees throughout the United States and operates one of the biggest fleets in the world with 260,000 vehicles. The Postal Service is not a franchise; however they do have Contract Postal Units that are operated by non-postal employees. Most CPU’s offer box rentals and retail services, such as stamp purchases. You can also mail your packages and mail pieces at these locations as well. 2. Job Title Labor Relations Specialist 3. Job Description Labor......

Words: 932 - Pages: 4

Premium Essay

Marketing

...Cadbury World A Case Study An overview of Cadbury World, its origins, history and operations 1 © Cadbury plc, produced by Cadbury World Marketing Team 2009 Overview This case study explains the history and product development of Cadbury World; aspects of its operational and marketing functions, as well as providing some key numerical data. It is intended to provide students and other interested parties with a snapshot view of and insight into one of the UK’s leading leisure attractions. It is strongly recommended that the case study is used in association with a visit to the attraction. Cadbury World in Context Seen as a new venture into the leisure industry when it opened in 1990, Cadbury World began its life principally as a public relations tool, but quickly became a popular half-day venue for people of all ages looking for quality leisure time. The original attraction was very educational and historical-based, with mainly static displays. Over time, Cadbury World has grown to be a family attraction of much bigger dimensions. It has maintained visitor numbers comfortably in excess of half a million annually, and returns a healthy paper profit back into Cadbury UK as well as bringing value to the company in terms of public interface and direct communication to the consumer. The original vision for Cadbury World was to provide a tourist attraction experience and provide an alternative to the demands from the general public denied access......

Words: 4989 - Pages: 20

Free Essay

Mkt 315 Wk 4 Assignment 1 Retailer Marketing Channels

...MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer that you are interested in. Write a six to eight (6-8) page paper in which you: 1. Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels. 2. Identify the three (3) most influential channel participants for the retailer that you selected. 3. Describe the role of marketing channels in the overall marketing strategy of the retailer you chose. 4. Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 315 WK 4 Assignment 1 Retailer Marketing Channels in order to ace their studies. MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a......

Words: 705 - Pages: 3

Premium Essay

Comm 315 Entire Course

...COMM 315 Entire Course http://homeworkgallery.com/index.php/product/comm-315-entire-course/ http://homeworkgallery.com/index.php/product/comm-315-entire-course/ http://homeworkgallery.com/index.php/product/comm-315-entire-course/ COMM 315 Week 1 DQs How would you describe yourself in terms of diversity? For example, what characteristics make you different from others? Consider your classmates’ responses and discuss the similarities and differences. Define hidden dimensions of diversity. Which dimensions do you try to keep hidden from most people? Why? COMM 315 Week 1 An Analysis on Diversity and Diversity Dimension According to the dictionary, diversity means the state of being unlikeable or the circumstance of being dissimilar. Every one of us is unique; thus we are all incorporated and we are covered by this term. Diversity before, comprised only of each person’s unlikeliness, minority groups’ differences and distinctive customary beliefs. But since it already evolved with time, its scope has been broadened. COMM 315 Week 2 DQs In what ways could you demonstrate that you are a diversity-conscious individual? Provide at least two examples Does your employer, former employer, or school show that diversity is valued? In what ways do you feel it should be valued at your work or school? COMM 315 Week 2 Individual Assignment Step Outside Your World Analysis You will be open to new things and newfangled stuffs when you are placed in......

Words: 893 - Pages: 4

Free Essay

Marketing

...Lone star Casino Sean M. Ellis, Owner & Founder 110 Sumner Ln Waxahachie, TX 75165 Phone: 972-921-6210 Fax: (315)555-9875 Email: stayclassy@mail.com Website: www.lonestar.com Lone Star Casino I. EXECUTIVE SUMMARY Lone Star Casino’s is a small personally owned casino that will be based in Austin, TX in a few years after casino’s become legal in the state. Lone Star will offer slot machines, poker, video roulette, black jack tables and a great time to get away from the stresses of everyday life. With plans for location to be in a 40,000 square foot building on the outskirts of Austin, the management team plans to hire at least 30 employees with varying skills in law, finance, security, marketing, and other business skills. Owning and operating a casino, when done correctly, has proven to be a highly profitable venture as can be seen with even the very small business in Oklahoma and Louisiana. Even during economic hard times such as the recession, most well managed casinos still showed positive growth. One of the expected biggest challenges that Lone Star knows that it will face will be competition from other casinos such as smaller ones like itself and multimillion dollar business’s. Careful evaluation of the Lone Star’s potential for success lies within the future management team and knowing their strength and weakness’s, realizing opportunities, and avoiding potential threats. This plan will focus on the company’s startup strategy and......

Words: 4992 - Pages: 20

Premium Essay

Syllabus 315

...|[pic] |Syllabus | | |College of Social Sciences | | |PSY/315 Version 2 | | |Statistical Reasoning in Psychology | Copyright © 2010, 2009, 2006 by University of Phoenix. All rights reserved. Course Description This is an introductory course in applied statistics, with particular emphasis in psychology. Both descriptive and inferential statistics are included. In addition, this course provides the basic statistical background and understanding needed. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have......

Words: 1549 - Pages: 7

Premium Essay

Is 315

...Information Systems Inventory Service (ISIS) ……… Week 2………....……. 1 Needs Analysis ……………………………………………………. Week 3 ……….……… 2 Feasibility Analysis …………………………………………..…. Week 4 …….. ………. 4 Data Flow Analysis …………………………………………..…. Week 5 ……….…….. 7 Decomposition Diagram ……………………………………… Week 6 …………….. 10 Financial Analysis ………………………………………………… Week 7 …………..… 11 References …………………………………………………………. Week 8 ……………… 15 Abstract The Information Technology Move System (ITMS) is designed to coordinate the movement of IT infrastructure, to include equipment from one location to another while maintaining connectivity for both the business and customer, and to remove downtime. In doing this it will reduce costs to both the business and customer. IS 315 – Week 2 * System name – Information Technology Move System * The system is designed to take all aspects of moving an organizations information technology from one location to another. * The items it will track and monitor are: * Amount of systems * Build up of new location * Termination of old location * Maintaining connectivity at both locations during the move of individuals * Type of system – This system will have the capability to coordinate the move of IT equipment from one location to a new location while maintaining connectivity for clients and office personnel. * The system will track the following: * Build up of IT infrastructure at new......

Words: 2654 - Pages: 11

Premium Essay

Sociology 315 Marriage & Family

...Nicole Turpin Sociology 315 Marriage & Family Professor Scheier Page 25 3. What important changes in family patterns do you see today? Important changes in family patterns I see today are more independency and the value of family is coming back into perspective. Do you see positive changes, negative changes, or both? I see both positive and negative changes in families today. The positive I see are fathers being more involved in their kids’ lives rather than just the moms and the negative I see is more single parent families. What do they mean for families, in your opinion? In my opinion that means that people are not taking family as serious as they should and I also think there is a huge lack of respect in relationships which is why there are many people not staying together these days. 4. What are some examples of a personal or family problem that is at least partly a result of problems in the society? I think the best example of both personal and family problems that is at least a result of problems in the society is a lack of respect. There is a lack of respect for people towards each other and the homes of families. Common courtesy has completely gone out the window somewhere along the line. Page 49 2. Choose a magazine photo and analyze its content from one of the perspectives described in this chapter. Then analyze the photo from another theoretical perspective. How do your insights differ depending on which theoretical perspective is used...

Words: 665 - Pages: 3

Premium Essay

Soc/315

...Equal Rights Proposition Outline Racial Profiling of Mid-Eastern People in U.S. airports SOC 315 December 12, 2011 Equal Rights Proposition Outline SECTION 1: THE ISSUES, CHALLENGES, AND OPPORTUNITIES EXPERIENCED BY THIS GROUP IN THE LABOR FORCE Issues A. 65 percent are in the labor force B. Lower income than the national level Challenges A. Women labor force participation is higher B. Fewer immigrant women work than born in the U.S. Opportunities A. 73 percent work in the field (Technical, sales, managerial, professional) B. Income 22 percent higher than the U.S. average income SECTION 2: HOW SOCIETY HAS CONSTRUCTED THIS GROUPS IDENTITY A. Sustained animosity originating in the attacks of 9/11 B. Areas with dense Muslim population C. Community Participation by people of Middle Eastern descent. SECTION 3: THE LEGAL FRAMEWORK RELATING TO THIS ISSUE The Fifth Amendment A. Obey its own laws when dealing with people B. Constitutional rights to be free of arbitrary actions C. Freedoms guaranteed in the bill of Rights SECTION 4: SUMMARY OF EXISTING OR PROPOSED SOLUTIONS OF DIFFERING GROUPS. A. House Research Department (Cleary, 2000) B. TSA Security Directive SD-1544-09-06 (Burningham, 2011) C. U.S. Equal Opportunity SECTION 5: WHETHER OR NOT THIS ISSUE EXISTS IN OTHER COUNTRIES, AND IF SO, HOW IT IS HANDLED BY DIFFERING GROUPS Does Mid-Eastern Racial Profiling in airports exist in other countries? A.......

Words: 295 - Pages: 2