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Market Plan

In: English and Literature

Submitted By pauljoy2828
Words 4775
Pages 20
Sample Marketing Plan

This is a sample marketing plan for a small business, Canterbury Renovations. It’s a guide to

how you can prepare a marketing plan for your business. Your plan may require more or less

information than this sample marketing plan.

As you work through the plan, conduct the appropriate research and planning for your

business to ensure your plan results in effective marketing.

1.1 Mission Statement

The core activity of Canterbury Renovations will be the renovation of kitchens, bathrooms

and laundries. The business will provide a complete service, including free designs and

quotes, supply and installation of equipment and fittings, all associated building services,

after sales maintenance and a seven-year guarantee covering workmanship.

2.0 Current Market Position

It’s important to understand the current position for your business before deciding on how to

market it further. Marketing analysis and research (done in later sections of your plan) form

the basis for identifying your current position.

External and internal business factors need to be considered and planned for.


Canterbury Renovations is a new business and has no existing clients, projects or history to

account for. However, the proprietors are experienced in the industry and have the financial

capacity to conduct business successfully.

2.1 Product

Although it seems obvious, it’s important to identify your products and services in the plan.

You need to consider each product or service in terms of existing competition and for how the

market perceives it. You will need to market new products differently to those well

established in the market.


Canterbury Renovations provides materials such as timber, tiles, paint and plaster as part of

their renovations services. All of the materials selected…...

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