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Market Comparison

In: Business and Management

Submitted By issy1
Words 3087
Pages 13
Janis Graham
American Intercontinental University
General Electric and the Kitchen Range

October 20, 2013

Abstract
General Electric (GE) has been a major successful brand name for so many years for its large and small appliances. GE’s iconic history and technological advancements have contributed to a loyal and lasting consumer base, one which will be analyzed further in this document. The following document will not only explore the history and present, but will outline in detail the future demographic trends that are essential to GE’s future success in the home appliance industry.

General Electric and the Kitchen Range
Introduction
Kitchen ranges have gone through major transitions since wood burning and cast iron devices to induction, convection and dual fuel from gas to electric. The industrial revolution was a turning factor for many companies to expand in the marketplace by trying to make kitchen chores easier and faster for women through the development of appliances. This area was the beginning of progressive inventions in this market which many companies such as Whirlpool, Electrolux and General Electric (GE) all became major players and still are today in this very competitive industry of home appliances.
Part 1: Competitor Selection In 1892, two companies combined Edison General Electric, developed by Thomas Alva Edison and the Thomas-Houston Company, owned by Charles A. Coffin to originate the organization of General Electric Company soon to be known as GE. Over the years GE has built a portfolio of diverse products from Aviation; engines and services and Appliances; for business and home ranging from small and large appliances of ovens/ranges, dishwasher, washer, dryers and water heaters to small devices such as; coffee machines and microwaves (GE). It has been rated as the number one largest appliance company for product…...

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