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http://www.boundless.com/marketing/ marketing book link macro-environment (noun)
DEFINITION OF MACRO-ENVIRONMENT
Larger societal forces that affect the micro-environment.
EXAMPLES OF MACRO-ENVIRONMENT IN THE FOLLOWING TOPICS:
Scanning and Analysis

All organizations should continuously appraise their situation and adjust their strategy to adapt to the environment.
One technique used by organizations to monitor the environment is known as environmental scanning.
It allows marketers to understand the current state of the environment, so that the organization can predict trends.
The Macro Environment There are a number of common approaches for how the external factors, which describe the macro environment, can be identified and examined.
The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis.
Environmental scanning is one technique used by organizations to monitor the environment.
The Dynamic Environment

It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them.
The Marketing Environment Two key levels of the marketing environment are the micro-environment and the macro-environment.
The Micro-environment The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors.
The company aspect of micro-environment refers to the internal environment of the company.
The Macro-environment The macro-environment includes concepts such as demography, economy, natural forces, technology, politics, and culture.
Since the business environment is constantly changing and customer preferences keep evolving, marketers are required to adapt rapidly.
Conclude with Action Plan

Develop the content; describe the product or services…...

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