Premium Essay

Market Analysis for Spa

In: Business and Management

Submitted By rangarajaratna
Words 2923
Pages 12
Contents

Introduction to Industry 1 Company Summery 1 SWOT Analysis 2 Strength 2 Weakness 2 Opportunities 3 Threats 4 Segmentation, Targeting and Positioning 5 Segmenting 5 Targeting 6 Positioning 7 Marketing Mix 8 Product 8 Price 9 Promotion 10 Place 11 Processes 11 People 12 Physical Evidence 12 Reference 13

Introduction to Industry

A spa is a place that mineral-rich natural water or sea water is used to give medicinal bath. Most established types of spa in the Sri Lanka are Day Spa and the Destination Spa over couple of years. Destination spa is method mainly carryout by hotels since it needs to arrange set of programs that customer should follow for several days. Day Spa mainly consist therapies and massages that can be have within few hours to few minutes that can be arrange in a place in even urban area. This type of spa provides a various services that has propose of improving health, beauty and stress reliving with relaxation techniques. Commonly it contains, * Massage services * Wet rooms * Steam rooms * Sauna * Body Works * Facials * Pedicures and Waxing

.
Company Summery

‘LifeLine’ Spa is a new destination offering customers the unique combination of massage, body and energy work, and training, all in one beautifully serene setting. It’s located in the heart of Nugegoda city next to the main road that can customers easily reach. The spa has several comfortable treatment rooms with the finest spa linens and equipments. It provides the customers with a wide variety of services. It offers services like aromatherapy, hydrotherapy, Thai massage, Indian head massage, and deep clean facial for men as well as sport massage along with many other services and skincare products for men. The spa has a wide range of anti-aging products, but does not offer services for hair cutting,…...

Similar Documents

Premium Essay

Market Analysis

...Market Competitive Analysis of Texas Instruments Incorporated Richard Horner, Jaclyn Lampton, Renae' Harrison, and Lizbeth Parra ECO/365 September 9, 2013 Prof. Hank Lewis Market Competitive Analysis Businesses across the world experience the pressures of constant evolving technological changes in their industry. The recent economic recession forced many businesses to close. The businesses that survived technological advances, and economic hardship researched the market to develop sustainable marketing strategies. One company managing to stay afloat is Texas Instruments. The organization managed to revolutionize its industry, and its market research enables it to develop competitive products that consumers buy. Consumers across the world prefer companies that offer high quality products and services in a responsible manner at an affordable price. Texas Instruments invests time and money researching consumer behavior to discover what consumers want, and compares this data with other companies to remain competitive. The organization focuses mostly on technological advances and research. The following discussion details an analysis of the current market conditions for the development of a new product by Texas Instruments. History Texas Instruments is best known for its calculators, most people use these calculators in school. The company, established in Dallas, Texas, has 80 years vested in its industry. The organization experienced technological advances......

Words: 1632 - Pages: 7

Premium Essay

Barilla Spa Case Analysis

...Barilla spA case analysis Barilla SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. The main problem addressed in this case is how to effectively implement JITD system suggested by Giorgio Magialli, the Director of Logistics by resolving the issue of gaining control over the fluctuating demand. Barilla has a very complex distribution network including independent third party distributors and due to such a multi-echlon network, Barilla has been experiencing large amounts of variability in demand which are resulting in operational inefficiency and increased manufacturing, inventory and distribution costs. The proposed JITD system required the distributors to share their sales data with Barilla, who would then forecast and deliver appropriate amounts of products to the distributors at the right time in order to effectively meet demand. This was a radical change from the current and more traditional supply-chain setup where the distributors were not sharing any data and could place orders at will. Vitali's proposal came under severe criticism from not only the distributors but also Barilla's own Sales and Marketing department for an array of reasons. Main reasons for fluctuating demand: Promotions: The use of promotions in the form of price, transportation, and volume discounts was the main strategy to sell more products to the distriutors. Sales Reps: The......

Words: 1293 - Pages: 6

Premium Essay

Market Analysis

...DEFINITION OF MACRO-ENVIRONMENT Larger societal forces that affect the micro-environment. EXAMPLES OF MACRO-ENVIRONMENT IN THE FOLLOWING TOPICS: Scanning and Analysis All organizations should continuously appraise their situation and adjust their strategy to adapt to the environment. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment, so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors, which describe the macro environment, can be identified and examined. The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. Environmental scanning is one technique used by organizations to monitor the environment. The Dynamic Environment It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them. The Marketing Environment Two key levels of the marketing environment are the micro-environment and the macro-environment. The Micro-environment The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors. The company aspect of micro-environment refers to the internal environment of the company. The Macro-environment The macro-environment......

Words: 703 - Pages: 3

Free Essay

Market Analysis

...Market Analysis Market Analysis In today's market, there is a lot of competition for any firm or business. I will be present you with the market analysis of your company based on the data you have provided. My over viewed is based from your strategic planning, marketing goals, and surveys. The service provided me with strengths and weaknesses of your company. My job is to make recommendations on how your company is organized and we will change or improve your current marketing structure. Strategies provided will ensure the most effective and competitive strategies ensuring long-term profitability for your future. First, we will be discussing how well Kudler foods is doing in the marketplace. I am pleased to say Kudler foods is doing great in their current locations. There is currently no high-end competition in the area for this type of business. The store has been able to carry itself professionally with no investors and having the ability to expand new stores shows great potential. The strengths of the company from recent surveys conclude great customer service, store hours, store atmosphere, and knowledge of the products. Merchandise displays are an asset to the stores as well. Courtesy and prices seem to displease customers on a continuous basis. Over the course of the 2 years for the survey, the change was about one percent improvement for negative areas. I suggest we implement supervision to seek out outstanding courtesy from employees, rather than......

Words: 1064 - Pages: 5

Premium Essay

Barilla Spa Case Analysis

...the performance improvements the company has realized? The key learning from this experiment for JITD implementation is the use of science, quantitative and qualitative analysis to come up with solutions. The use of economic and statistical methods allowed Barilla to review and alter the existing ordering parameters to optimize inventory levels while increasing both fill rates and avoid stock outs. The result of which was a reduction in inventory levels by more than half in both experiments, an increase in turnover and an increase in service levels. The experiments were able to drop inventory from 10 days of inventory to 5 days of inventory in Florence and 15 days of inventory to 5 days of inventory in Milan, all while increasing fill rates by at least a percentage point in both experiments from 98.8% to 99.8% and 98.4% to 99.8% respectively. These are tangible results that saved them not only the cost of cash in inventory but also saved on the cost of capital in investing in a expansion given the recent growth in the area. 2. How should it use these results to convince distributors to use JITD? The narrative when presenting the case should be built around cost; what Barrila should aim to communicate is the underlying cost of holding inventory, both in terms of opportunity lost in the open Market when cash is held in inventory, and the cost associated with handling and ordering larger amounts of inventory. Secondly is the convenience of JIT systems will do half......

Words: 1548 - Pages: 7

Premium Essay

Market Analysis

...Market Analysis of Froyo Loco The Influencing Cultural, Social and Personal Factors The goal of marketing Froyo Loco in El Paso is to make sure that the service meets and satisfies the targeted customer’s needs and wants better than the local frozen yogurt shops already established in the area. In order to accomplish this task, we must look at the potential customer base and understand how they live in order to ensure we reach our targeted consumer. This analysis will define what cultural, social and personal factors are likely to most influence consumer purchasing of Froyo Loco products and services. Cultural Factors El Paso, Texas is located on the most western tip of Texas and shares a border with Mexico and New Mexico. According to facts found at the Center for Interdisciplinary Health Research and Evaluation for University of Texas at El Paso (UTEP), “The majority (80%) of El Paso's population is Hispanic and many people are fluent only in Spanish”(2011). The large Hispanic population of El Paso will be the major cultural factor to consider when marketing Froyo Loco. Social Factors In addition to cultural factors, social factors must be taken into consideration. Two primary membership groups will influence the marketing of Froyo Loco. The first membership group to consider is the families of El Paso as they will be the main target consumer for the cafe. Another membership group that must be analyzed is the college students attending UTEP. Since......

Words: 1426 - Pages: 6

Premium Essay

Analysis of Market

...Analyses for the Market research “Marketing research is the systemic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization” -Philip kotler. Marketing is a composes process in a society by which demand structure for economic goods and services anticipated or enlarged and satisfied marketing research is the scientific and controlled process of gathering of non routing marketing information problem. Employee’s marketing efforts starts and ends with customers marketing research is tool to optimize the marketing effort so that we have minimum of waste and maximum of waste and maximum of advantages. It enables identification and analysis of consumer market. Each component of the marketing mix is formulated on the basic of Marketing information and distribution. Marketing research contains steps in it. Que. Are you user of pump or pipe? Table:- |Answer |No. |Percentage | |Yes |35 |87.50 | |No |5 |12.50 | Chart:- [pic] Interpretation:- From the above chart I can say that 87.50% people use the pump or pipe and 12.50% people do not use......

Words: 1446 - Pages: 6

Free Essay

Market Analysis

...provides companies with the opportunity to gain new capacity and expertise. It will allow us to enter new geographic markets, that is, India or China and gain new technological knowledge access to greater resources, including technology and sharing of risks with them. China and India is not an easy market to enter, as from geographic point of view, they are vast and also they possess a total different culture. Again, it will be difficult for us to monitor and sustain. So, by joint venture, we will be able to penetrate their market and also to their culture easily and quickly through them as they already have enough knowledge about their market. EXTERNAL ANALYSIS – PESTLE ANALYSIS THE PESTEL ANALYSIS OF INDIA Political: (Stable) After researching the taxation and government policies, it can be said that India is politically stable and it will not upset doing business or growth of the company. India has an open system for the foreign entry. But sometimes the country faces ups & downs in the political sector. Tax rate in India is 30% for Indian companies and 40% for foreign companies. The foreign investments are highly encouraged as 100% Foreign Direct Investment and Joint Ventures are permitted. The political situation in India is quite stable for doing business. Economical: (Fluctuating) India is developing into an open-market economy, yet traces of its past autarkic policies remain. The GDP is 6.5%, inflation rate is 9.7%......

Words: 3294 - Pages: 14

Premium Essay

Market Analysis

...longer than 5 years. Market Overview Pet World specialises in providing popular breeds of dogs and cats, from purebred to designer breeds. The target market is currently pet owners that live in a 10km radius of the store. There is a large selection of pet food, healthcare products, and a good range of boutique accessories. The largest market segment for Pet World is in pet food sales; with 55% of revenue per year generated from pet food products. Pet World have been able to develop as a market leader in the segment due to a wide range of pet food products available for many stages of a dog’s life, and a variety of cost effective to organic style products. There are no direct competitors in the local area that can compare to the variety they supply; this benefit combined with a loyalty card program, has assisted and continues to maintain a loyal customer base. Sales revenue from healthcare and accessories generates 30% of the businesses revenue per year; this has steadily grown in the last three years as more healthcare products are developed by suppliers. Live sales of dogs and cat generates 15% of the remaining revenue per year with cats making up 40% and dogs making up 60% of this revenue. Marketing Objectives Pet World is ready to consider ideas for expanding the business from their current location. The store wants to seek new marketing opportunities to realise the following goals: 1. Increase sales by 10% in the next 12 months 2. Penetrate a new market......

Words: 831 - Pages: 4

Premium Essay

Barilla Spa Case Analysis

...Executive Summary In this case study response I will be providing analysis and recommendation on how to increase the chances the Barilla’s management idea of JITD would be acceptable and provide the reasons why it should be considered worthwhile.   Issue Identification Barilla is a large vertical integrated corporation that makes pasta and bread products with flourmills, pasta plants, and bakery-product factories locate throughout Italy. It has used traditional distribution system, which distributors checked their inventory levels and placed orders with Barilla. However, due to extreme variability in demand from its distributors, the traditional distribution system has strained Barilla’s manufacturing and logistics operations by increasing either inventory carrying costs or stock out costs. The main issue in this case is how to effectively implement Just-in-Time Distribution (JITD) system, which Barilla analyses, forecasts and delivers products to the distributors by requiring the distributors to share their sales data with Barilla. This in turn will decrease Barilla’s distribution costs, inventory levels, and ultimately makes the entire operation more effective. The following lists some other issues Barilla facing when the company tries to implement JITD system: 1. Data sharing: distributors are not willing to lose their control over managing their own inventory by sharing data with Barilla SpA. 2. Forecast techniques: Barilla does not have enough......

Words: 1332 - Pages: 6

Free Essay

Market Analysis

...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...

Words: 2601 - Pages: 11

Premium Essay

Market Analysis

... STRATEGIC ANALYSIS OF AVON PRODUCT INC Name: Institution: Tutor: Course: Date: Table of Contents Strategic Analysis of Avon Product Inc 2 Executive Summary 2 Introduction 3 1.1 Background of the Company 3 2.0 Market Segmentation strategy 4 2.1 Value addition for new products and services 4 2.2 Strategic economic evaluation and implementation processes 4 2.3 Development in sales and cost effectiveness 5 2.4 Good market studying strategies 5 2.5 Proper search of the new market and opportunities 6 3.0 Targeting strategy 6 3.1 Proper market survey 6 3.2 Diversification through acquisition 7 3.3 Waste reduction and Environmental sustainability 7 3.4 Production of healthy and high quality products 8 4.0 Positioning strategy 9 4.1 Techno-economic paradigm 9 4.2 Proper market decision 9 4.3 Primary and secondary data collection 10 Recommendation 10 References 11 Strategic Analysis of Avon ProductInc Executive Summary Avon Company is the leading world beauty company that operates as a manufacturer, retailor, and marketer of cosmetics and other beauty related products. It started its operations in 1880s as a small segment through a door-to-door sale of perfume products. It later diversified into health-related products in 1980s, a period during which it recorded negative profit margin due to poor management, production and market plans. Despite the challenges, Avon Company has grown to be the number one global producer and marketer of the beauty products with......

Words: 2697 - Pages: 11

Premium Essay

Market Analysis

...Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development of better platforms like virtualization, cloud computing, and disposition of next-generation LTE networks like 3G and 4G, people have too great extent intensified activities such as internet browsing, playing games, and playing videos on these devices, taking the worldwide demand for smartphones to another level (Dediu, 2013). This paper examines the changing aspects that are enabling sustained disruption in the international smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context,......

Words: 2645 - Pages: 11

Premium Essay

Barilla Spa Case Analysis

...Barilla SpA (A) Case Analysis Teona Omiadze, Nino Tskhvariashvili, Mari Zaridze School of Economics, Business and Administration of the University of Georgia Instructor: Natia Zedgenidze Tbilisi 2011 Table of Contents Executive Summary……………………………………………………………….3 Introduction………………………………………………………………………..4 Problem Description……………………………………………………………….5 External and Internal Resistances to JITD program……………………………….9 Solution…………………………………………………………………………....11 Recommendations to the solution …. …….………………………………………12 Other recommendations…………………………………………………………...15 Customer response to the solution…………………………………………………16 Conclusion………………………………………………………………………....21 Executive Summary Barilla SpA, an Italian pasta manufacturer is experiencing problems in manufacturing and distribution systems caused by fluctuations in demand. To eliminate these difficulties Giorgio Maggiali, the Chief of Barilla’s Logistics Department, has been trying to implement the Just-In-Time-Distribution, further referred as JITD, system proposed by his predecessor Brando Vitali. JITD can be called a remake of popular “Just-In-Time” manufacturing concept. Although Maggiali has been trying to convince his consumers that the JITD would definitely work, he has not made much progress. The program was met with significant resistance by the distributors and Barilla’s own Sales and Marketing organizations. Now Maggiali is looking for possible solutions of the problem. In the following analysis......

Words: 4741 - Pages: 19

Free Essay

Primary Market Spa Survey Questions

...Contributions of survey questions for primary research for new/revitalized repurchased spa. Product Description: Health and Wellness Spas are everywhere. We are offering a spa that will reconnect your mind, body and soul. It will be a place of refuge and a safe haven to revive your energies, redirect your thoughts and actions in the aim of being whole again. We will offer you exotic services to help you attain this measure of revitalization and peace. Please take a few moments to answer a few questions below. 1) Do you take a few minutes each day to quiet your mind and breathe deeply? a. Yes b. No 2) Are you familiar with: Very Familiar Somewhat Familiar No c. Aromatherapy and its benefits d. Hot stone massage e. Oriental Foot Massage f. Acupuncture g. Thai Yoga Massage h. Yoga exercise i. Spa Parties j. How to change your nutrition habits 3) Which of these services are you most likely to choose? k. Aromatherapy - mixture of natural oils inhaled or rubbed into the body to bring about psychological or physical wellbeing. l. Hot stone massage – heated stones are placed at strategic points on your back and the stones warm and relax the muscles. It is believed to improve circulation and calm the nervous system. m. Oriental Foot Massage – a form of reflexology bringing healing through pressure points on sole and to of feet. n. Acupuncture – ancient Chinese healing......

Words: 403 - Pages: 2