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Management

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Submitted By javierc
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INTRODUCTION
Apple is an American huge company corporation that designs and manufactures electronic devices like music players, TVs, cell phones, etc and software products. The company's best knowledge hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of bring together video, sound, words, and pictures together and intelligence software, the iWork suite of working well and getting plenty of done software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company had accomplished more than 250 retail stores in nine countries and they even open an online store where goods and software products are sold.
The history where Cupertino has been created, California on April 1, 1976 and incorporated January 3, 1977, the company was named as Apple Computer for its first 30 years, but dropped the word Computer on January 9, 2007 to follow the company's constant expansion into the electronic and other devices. Market in association with other things towards, its traditional focus intensely on personal computers. Apple has about 35,000 employees worldwide and had worldwide once a year event sales of US$32.48 billion in its money-related year ending September 29, 2008.For reasons as assorted different as its way of thinking of complete and thorough beauty-related design to its clear/separate advertising campaigns, Apple has decided on a unique reputation in the devices industry. This includes a customer predicate that sticks to the company and its brand, especially in the United States. Fortune magazine has chosen Apple, the most greatly respected company in the United States in 2008 and in the world in 2009.

PESTEL
POLITICAL
Political factor gives a big influence to Apple for decision-making process as they have set up many companies all over the world. Apple could not manage the political issues. There’s a report mention in 2007 till 2009, there are more than half of the sales of their products came from other countries rather than American. Therefore to reduce their operating cost Apple additionally develops their product manufacturing to different companies outside America. Example like Cork, Ireland, Korea, China and Czech Republic are some of the other states where Apple allocated their company. However negative sign may lead Apple lose it reputation as well as their business opportunities like cog-nation, terrorism & etc.
For instance, when there is political imbalance between states where Apple operates their business, a business delay could be happen and as a result the image of Apple could became awful to its customers and stores.
According to that information we can visually perceive that political relationship between U.S. and other states where Apple was placed will be very resulting as it affects the Apple decision-making process.

ECONOMIC
World money based condition was also becoming one of the factors that influence Apple business process as this company is perceived internationally.
Overestimate, bankruptcy and currency are three most important money based issues that Apple discovered. For example during overestimate period in the U.S, the buying related power of all the people will took a small step backward and sales of Apple's product in U.S. will furthermore decrease. As U.S. dollar has lost in their value, the effect of inflation Apple Corporation has purchased itself circuit currency. By doing so, the money income of their product in international market will small step forward or upward.
As Apple already go international the U.S. very unfortunate economy condition, which take a longer time to compare with other country will not be a puzzling and difficult situation anymore.

SOCIAL
Globalization, Virtual World, and Lifestyle are a social factor that gives a huge impact to Apple business development.
Technology had become the most important media that makes this globalization developed faster and wider. The Virtual world that we can access to nowadays technology is used by Apple as a big business opportunity by developing many virtual media. Music market to the world of computers has big roles that influences people to use this virtual world.
Apple is around the world seen as the King of technology caused by their virtual media development and design improvement. The reputation of Apple also goes up and many people had started using it and have become a lifestyle.
Now Apple is noticed as an image of today's modern person's life. Therefore social factor have positive effect on Apple.

TECHNOLOGY
Nowadays technology's market becomes wider, this way meaning the competitors of Apple will additionally elevated.
The competition additionally gets harder as technology changes and invention of new things developed much faster. As a result all of technology has a short lifetime. That is why Apple needs to upgrade their product more often so they will outdo their competitors quickly. In this case Apple will invest a huge amount of their capital to the Research and Product Development. One of the examples is that Apple installs its own brand operating system, which increases its cost, and on the other hand Dell as its competitor uses Microsoft's operating system in all of its products.
That is why external technological issues will additionally get help apple to plan their goals to fight against their competitors.

ENVIROMENTAL
Apple Environmental issue from reporting the entire carbon footprint to finding ways to reduce that footprint, Apple takes a complete and through approach to environmental responsibility. Apple's commitment to the environment includes disposing of electronic equipment at the ending of its life. It responsibly recycles your computers and shows. On track towards an energetic goal: to power every Apple facility entirely with energy from renewable sources -- solar, wind, hydro and geothermal.

LEGAL
In an environment of constant changes and invention of new things, it is incapable of being done that aim to cause/create helped/reduced and developed products and changes places to live and sleep, Apple will suffer patent and copyright failure/mistake claims. "The argument over the Apple logo on its iTunes Music Store, for example, causes to continue despite a reached settlement with Beatles' Apple Corps Ltd. in 1991. (Dow Jones Newswires) While such lawsuits as Microsoft's Windows violation on Mac OS patents has been famous, utilization of licit guidance to drive purchase/getting versus internal development strategies for such products as GarageBand and iMusic have proven highly valuable. (Linzmayer, 172-4, 250) Copyright/patent is holy and untouchable to Apple. There was a recent try to strip the identities of internal "sources who leaked confidential information about an unreleased product to online media outlets in 2004.

PORTER'S FIVE FORCES

Bargaining Power of Suppliers:
Apple is providing very complicated things in the market and it is not manufacturing everything by own. Apple made many contracts with different suppliers like HitachiWorldwide Storage Technologies, Western Digital, and Seagate. Apple did not make a contract with single company just because of beginning and building on high bargaining power to its suppliers which carried Apple into more common positions of negotiation. This strategy helps Apple to get away from shortages and with also low cost components. But sometimes, some key components are always difficult to maintain if manufactures decided to create the ordinary and boring products instead of the customized one. The Intel(R) microprocessors are an example of how Apple is trying to keep this customized supply. Based on efficient communication with the vendor, Apple uses product plans, strategic inventories, coordinated product exordiums, internal and external manufacturing schedules and levels to learn the availability of such components. It has been proved to be an efficient method for both sides. By customizing key components, Apple's products are more flexible in terms of size and weight which gives them a more common position in the ratio.

Bargaining Power of Buyers:
In operating systems, Apple's OSX Operating System is the only substitute operating systems available for use if people (who use a product or service) argue utilizing Microsoft operating system. So bargaining power of the customer is reduced in this case because he has very shy option but in recent market statistics, Microsoft is leading the world market by its products and Apple does not sanction any other company to use Apple's operating system which makes stopped utilization of its customers and that's why Apple is not as sizably (huge size/huge numbers) as Microsoft.
All the products of Apple have been sold out in different ways of communicating in entire world at same time with close family price. This marketing strategy gives high price of its products when (starting to happen) product is launched. For example, Apple had sold 270,000 units of the (starting to happen)ly launched iPhone 3G in its first week. It was estimated that Apple will sell 5.1 million units in its money-related fourth quarter, according to Mike Abramsky, of RBC Capital Markets. The popularity of Apple's products contains very low bargaining power of buyer due to its popularity especially iPod and iphone. Online stores and direct stores are getting/helping so much in getting its goals. Although other choices are available in portable music player market but still Apple has very low bargaining power ofpeople (who use a product or service).

Threat of Substitute Products:
Apple's products are facing very high competition. Specially, computer and iPod player are moving fast in world market. Companies like IBM introduced ThinkPad with different series to cover different wanted or needed things of people (who use a product or service). For example, the R Series ThinkPad is for ordinary and boring daily utilization of computer. T series is introduced for premier performance and X series is selected/named or business peregrinations because of its features like Thinnest and lightest model. The other competitor Dell additionally selected/named ts product for different customer utilization like solutions for Home, Small & Medium Business, Large Business, Public Part/area and its Partners. So all above products are available in the market as a superposition of Apple's computer products and are additionally giving tough time to survive in the market for Apple.
However, Apple has maintained a more common position in the market by presenting different operating system that is OSX Operating Systems, while others depend on Microsoft Windows Operating Systems. The OSX Operating Systems is caused/created by Apple which signals Apple can make a difference in software packages and overall ability to do things rom the other companies. The unique feature of its product with all/also got/helped Apple to get brand stickiness/scar of customers and it sanctions Apple's product to stay in a new and interesting and price conscious among other products. In the world of portable music, Apple's iPod, which is based on hard-disk, is unavoidably facing a huge competition. Huge verities of other choices are available in today's market like Sony's mp3 and other flash memory featured things. However, Apple's product has a more common storage and design compared with the Sony's mp3. Other portable music thing such as radio, CD player is not in commensurable with iPod, because of its leading technology and beautiful brand.

Strength of Rivalry among Competitors:
The threat of surviving rivals is very high for Apple in current market. Apple is operating in two very huge market pieces/parts like personal computers and portable music players. There are sizably (huge size/huge numbers) names competing in the market like Dell, HP Compaq, Gateway and Toshiba. Every Rival is providing different products and changes (to help someone)/places to live and sleep with different strategies which make difficult for Apple to gain maximum quota of the market. Low price war makes harder for every company to cause to continue ts products at same rate for long time. Apple has occupied a more common market position by change and investment on research and development.
Apple's iPods are facing good competition but now (making a sickness better) and firm control on design and technology makes quick (or easily done) for Apple to stand on top in the market. Now Apple iPod is capturing 60% (out of all the people who buy a product (like a car), how many people buy it from a particular company) and 25% (out of all the people who buy a product (like a car), how many people buy it from a particular company) for Sony Walkman. But Apple's rivals are constantly (forever) working on development of their products which is very huge threat for Apple.

The Threat of New Entrants:
Now the present market of personal computers is (done or used by many people) and highly competitive such as Dell, HP Compaq, Lenovo, Sony and Toshiba is hugely huge players of the market. There are two major barriers for (starting to happen (people to enter or begin something which are very difficult to abstract. First, to enter in the market needs huge amount of capital which sanctions (starting to happen) company to be active in market and be a participant of price war and sustain the market pressure while promoting its products and cause/create economies of scale products. Secondly, every surviving company have their own copyrights for patents and technologies which made starting to happen) ingression difficult to adopt. But in music player industry, there are high chances of starting to happen)beginnings/showings or example Google is planning to introduce (starting to happen) iplayer against iPod which have many (starting to happen) features and additionally Google begun a big huge size/huge numbers survey Store launching its (starting to happen) product. Some mobile phone companies additionally developing (starting to happen) products to compete iPod.

CONCLUSIONS/RECOMMENDATION
Apple 's products are often rushed out into the market without long/big testing which results in the first versions of Apple products being bug ridden which often leads to product recalls.
Another source of considerable puzzling and difficult situations for Apple is the long/big amount of lawsuits the company has been involved in both as a plaintiff and as an advocator . A number of licit cases involving Apple are now pending.
A great opportunity for Apple comes in the form of the small step forward/upwarding demand for `Smartphones ' with such capabilities as internet access and
(combining video, sound, words, and pictures together) recording and playback etc . The iPhone is an effort by Apple to grab and take control of this opportunity.
The high quality of competition among technology companies signals that Apple is constantly (forever) under threat from its competitors . This threat is especially great within the market for personal computers
Another threat to Apple comes from from some of the suppliers to whom the supply of materials and the manufacture of some components have been outsourced . The threat can take the form of poor quality output from these suppliers
Political factors influencing Apple include the small step forward/up warded taxes in the current time in history which force people (who use a product or service) to restrict their spending . The recent money-based downturn has additionally added/gave to a drop in sales . Social factors affecting Apple include its image as the caused/created beautiful and beautiful products . Technological factors include need to have multiple features in one product . Environmental factors influencing the company include the wanted or needed thing for emissions control in the manufacture of electronic products . Licit factors affecting the company include the very huge number of cases the company is involved in trying to stop violation of its copyright . The company has with all/also been the subject of copyright lawsuits and other lawsuits in assorted different countries which has resulted in circumscriptions being placed on the assorted different products and changes (to help someone)/places to live and sleep the company.…...

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