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Malaysia Air Asia

In: People

Submitted By koliew
Words 834
Pages 4
Malaysia's Air Asia keen to promote its new product through launch blog or micro-site and insist on a long-term and multi-faceted target. The social media of the Air Asia has been confronting a big change over time due to the revolution of the world. Until immediately, Air Asia currently has opened a Facebook page in 11 countries round the globe and a fans quantity of Air Asia have been named first on Facebook compared to other flies company. Also, Air Asia can be supposed to be in the first post for all original and interaction rates, comment, and forwarding capacity. Air Asia gave a high degree of concern and attention on their social media. Hence, social media has changed the way of the Air Asia communication with society.
Nowadays, the main function of Air Asia's social media network is to serve passengers, branding and marketing, public relations, criticism of the gathering, and business operations. Air Asia can give such a high attention, investment, and continue to sustain long-term on the social network all need thanks to support from the top management. On the other hand, every piece of information released by the Air Asia is not empty, but there is content, whether it's fun or knowledge, it always fulfils with their commitments, commit to give the fans something which was already agreed and promise and they always start a genuine dialogue with the society. This is why social media is real important for Air Asia over the time.
In recent years, Air Asia is concern in their social media networks to make sure that can build a good relationship with society. Air Asia was established in 2001 and only has two aircraft and 200 employees on that day. But after 14 years, Air Asia was reach more than 100 aircraft and more than 8,000 people employees which more 7000 employees compare to 2001 years. At present, Air Asia has been named on top 30 local Web sites…...

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