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Made to Measure

In: Business and Management

Submitted By riasatbd
Words 664
Pages 3
TAL Apparel LTD. is a manufacturing company that specialized in making shirts, blouses, trousers, men's tailoring suits and outerwear. TAL was born in 1947, founded by Mr. C. C. Lee. Harry Lee, 60 years old, is the managing director of TAL apparel LTD. He joined the family business after earning his Ph.D. in electrical engineering 30 years ago. In Hong Kong, then under the British rule. In the past, TAL changed its methods in response to economic pressures.
Since the consumers have lots of information about wide range of fashion or clothing, and the product life cycle of fashion has become shorter and shorter. The tastes of consumers change frequently. The change is from the designers to design the style or fashion for the season and push to customers to designers to guess and match the tastes and desires of the consumers of the season to pull the customers to them. We can say, the global buyers determine what, where, how, when to produce and the price. Therefore, retailers is the part which is the closest to the end-customers and they are more professional and have latest information to know or estimate what they need and want. Therefore, the manufacturers still need to follow to the retailers and we can imagine that the backward relationship in the supply chain.
Creating customer value is the driving force behind the company’s goals, and supply chain management is one of the important means. Supply chain management strategy must be part of any part or plan, not an afterthought. It is important to choose the appropriate chain strategy to match customer value with the companies market. Excellence in supply chain management translates into customer value in many dimensions, from availability and selection to influencing the price at which a product can be sold.
Measuring customer value is the heart of the company goals and objectives, but identifying the…...

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