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Liking Is for Cowards

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Liking Is for Cowards. Go for What Hurts
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The world we are living in has been through so many changes, and now we are living in a world filled with technology. It is not just some inconsiderable change in our everyday life, and it would not be an exaggeration if you said that technology has changed the world. It has dispensed so many new opportunities to the human kind and it is just the beginning of what technology may bring the future. One could argue whether technology has had negative or positive influence on the human kind, and you can ask yourselves whether people are using technology in a meaningful way? Maybe the human race is not clever enough to avoid being seduced by technology.

The essay Liking Is for Cowards. Go for What Hurts written by Jonathan Franzen bring some essential subjects into focus. In the beginning of the essay he describes his obsession with his new BlackBerry Bold and why he got rid of the old one. He humanizes his phones and describes his relationship with them as if the phones were actual people. He says: “(…) our technology has become extremely adept at creating products that correspond to our fantasy ideal of an erotic relationship (…)” (p. 8, l. 46) He explains that the ultimate goal of technology is to replace the natural world with a world that is responsive to our wishes. Technology does not ask for anything, we can do what ever we want with it without getting into a big argument as in ‘real’ relationships, and all things considered technology creates a perfect world where the key figure is the self, says Franzen. He points out that love will be troubled by the techno-consumerism, but technology will also be troubled by real love. Why is that? One of the things Franzen are focusing on is the action ‘to like’ on Facebook, which he says: “(…) is commercial culture’s substitute for loving.” (p. 9, l. 83) Nowadays people…...

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