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Leg 500 Assignment 3

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Assignment 3:

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Kemal Cankaya

Strayer University

Law, Ethics, and Corporate Governance
Prof. Augustine S Weekly

December 15, 2013

1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. With the globalization in world economy, business ethics became indispensable neces- sity for companies. Business to business ethics of appropriate behaviors in the long term success of businesses in a positive direction, otherwise it has been the power to adversely affect the behavior. As a result, the collapse of ethical scandals have emerged released in the United States of America and Europe. Business, which clearly indicates the necessity and importance of business ethics ethics have valuable lessons from the collapse.

Ethical issues at Marketing

Nowadays, marketing ethics, ethical issues comes up with sales-related studies and sensitivity in the community. This aspect of the business from a societal perspective should insist on the importance of ethical practices.

As a result of marketing activities by the community due to the high impression, often come up with moral problems in the advertising, personal selling, market research and international marketing issues are seen to be available to unethical behavior. Especially in the 1970s and 1980s, various scandals in the international arena, large-scale corruption in the agenda for the international marketing have led to the examination of moral side. On ethics in international marketing done most of the work is said to be still in bribes. Various surveys conducted from 1990 with the most important ethical problems faced by businesses is to determine what are these problems. Armstrong (1990) in a…...

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