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Joy Liquid Dishwasher 5-Year Marketing Plan

In: Business and Management

Submitted By lilyazam
Words 5352
Pages 22
TABLE OF CONTENT

1.0 EXECUTIVE SUMMARY……………………………………………………………………. 3
2.0 COMPANY BACKGROUND………………………………………………………………… 4
3.0 SITUATIONAL ANALYSIS………………………………………………………………….. 5
3.1 SWOT Analysis………………………………………………………………………. 5 3.1.1 Strengths……………………………………………………………………. 5 3.1.2 Weaknesses…………………………………………………………………. 5 3.1.3 Opportunities………………………………………………………………... 6
3.1.4 Threats………………………………………………………………………. 6
3.2 Industry Analysis…………………………………………………………………….. 6 3.3 Competitor Analysis………………………………………………………………….. 6 3.4 Company Analysis……………………………………………………………………. 7
3.5 Customer Analysis……………………………………………………………………. 8
4.0 STRATEGIC FOCUS AND PLAN……………………………………………………………. 9 4.1 Mission……………………………………………………………………………….. 9
4.2 Goals………………………………………………………………………………….. 9
5.0 PRODUCT-MARKET FOCUS………………………………………………………………... 10 5.1 Marketing and Product Objectives……………………………………………………. 10 5.1.1 Target Market……………………………………………………………….. 10 5.1.2 Customer Value Propositions……………………………………………….. 10 5.1.3 Points of Difference…………………………………………………………. 11
6.0 Marketing Program……………………………………………………………………………… 12 6.1 Product Strategy………………………………………………………………………. 12 6.2 Price Strategy………………………………………………………………………….. 14 6.3 Promotion Strategy……………………………………………………………………. 14
6.4 Distribution Strategy………………………………………………………………….. 16
7.0 FINANCIAL DATA AND PROJECTION……………………………………………………… 18 7.1 Past Sales Revenue…………………………………………………………………….. 18 7.2 Five-years Sales Projection……………………………………………………………. 19
8.0 IMPLEMENTATION PLAN…………………………………………………………………… 21
9.0 EVALUATION AND CONTROL……………………………………………………………… 22
10.0 REFERENCES………………………………………………………………………………….. 23

LIST OF TABLES

1. Table 3.1: Price of competitor for dishwasher............................... 7
2. Table 7.1: Five-year financial forecast.......................................... 20

LIST OF…...

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