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John Gokongwei Success Story Question

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1. Culture is organic and supra-organic: It is organic when we consider the fact that there is no culture without human society. It is supra organic, because it is far beyond any individual lifetime. Individuals come and go, but culture remains and persists
Calhoun (op cit). 2. Culture is overt and covert: It is generally divided into material and non-material cultures. Material culture consists of any tangible human made objects such as tools, automobiles, buildings, etc. Non- material culture consists of any non-physical aspects like language, belief, ideas, knowledge, attitude, values, etc. 3. Culture is explicit and implicit: It is explicit when we consider those actions which can be explained and described easily by those who perform them. It is implicit when we consider those things we do, but are unable to explain them, yet we believe them to be so. 4. Culture is ideal and manifest (actual): Ideal culture involves the way people ought to behave or what they ought to do. Manifest culture involves what people actually do. 5. Culture is stable and yet changing: Culture is stable when we consider what people hold valuable and are handing over to the next generation in order to maintain their norms and values. However, when culture comes into contact with other cultures, it can change. However, culture changes not only because of direct or indirect contact between cultures, but also through innovation and adaptation to new circumstances. 6. Culture is shared and learned: Culture is the public property of a social group of people (shared).
Individuals get cultural knowledge of the group through socialization. However, we should note that all things shared among people might not be cultural, as there are many biological attributes which people share among themselves (Kottak,…...

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