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Jewelry Report 2011

In: Business and Management

Submitted By rynmoris
Words 294
Pages 2
Jewelry Report 2011

The Ultimate Guide to the Consumer Market for Fine and Costume Jewelry

In 2010, the U.S. jewelry market emerged from the recession, posting a dramatic 7.5 percent increase in consumer expenditures from 2009 to 2010, after two successive years of declining sales. Yet the jewelry market today is very different than it was back in 2006 and 2007 before the recession.

Jewelry makers and retailers expecting to pick up where they left off with the same products targeting the same consumers will find themselves in the lurch. This according to Unity Marketing's latest Jewelry Report 2011, a new market research study based upon surveys conducted among recent jewelry buyers.

In 2010 the jewelry market recovered from the recession -- But the post-recession jewelry market doesn't look anything like the pre-recession market

"Since 2006 Unity Marketing has tracked dramatic changes in product and shopping preferences in the jewelry market," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011).

"Among the most profound shifts the research uncovered is the growing demand for men's jewelry. Over two-thirds of the growth in the jewelry market from 2008 to 2010 is directly attributable to increased expenditures on men's jewelry."

"The men's jewelry market pre-recession was so small that it was difficult to make definitive assessments about men's jewelry preferences. Today, that segment of the market has grown, and we can pinpoint the preferences men have about the jewelry they wear as well as the preferences of those who buy jewelry for them, with a level of detail designed to help manufacturers and retailers carefully target their product…...

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