Free Essay

Jenson Shoes

In: Business and Management

Submitted By xiaonai
Words 1540
Pages 7
Jensen Shoes Case
The main obstacle that Jane Kravitz faced in this case is that one of the staff members she was responsible for supervising, Lyndon Brooks did not carry out the tasks he was assigned. Brooks was responsible for developing a marketing strategy for the African American and Latino population. As the deadline was approaching Kravitz was not seeing any progress from Brooks. Brooks also told Kravitz that he wanted to go to a trade show and take the week off after that as well to stay with his brother. This was one of the many issues that Kravitz faced with Brooks who did not take his given deadline seriously.
Kravitz decided to offer Brooks her assistance with the project but Brooks replied by saying that he had never wanted to be in this position. This was another issue in this case that Kravitz had to face and was responsible for. Kravitz later approached Brooks and made it very clear that now was not the time for him to slack off. Brooks kept on resisting but they finally came to an agreement that he would do only one of the projects. This is an additional issue in this case because Kravitz shouldn’t have had to give Brooks that option. By doing this Brooks also added extra work for Kravitz to do on top of all the work that she already had been assigned previously which frustrated her even more.
In order to keep Brooks motivated Kravitz threw him a birthday party, hoping it would inspire him to meet his deadline. Kravitz checked in with Brooks and asked him for written updates, which he’d provide scarcely. Kravitz began having serious doubts about whether Brooks would even complete the one project. This is an example of another issue that Kravitz faces with Brooks and him completing his project by the deadline. Kravitz shouldn’t have to constantly worry about him finishing his project on time or have to indulge him in any manner. One final issue was that Brooks wasn’t even showing any progress with the one project that he had agreed to do which was inexcusable. This was something that Kravitz should never have had to deal with in the first place, because she attempted to understand Brooks, but all he did was take advantage of her flexibility with him by not taking his work seriously. Chuck Taylor was the leader of the entire marketing assignment. It was obvious that Taylor had a negative attitude toward Lyndon. In Taylor’s perspective, Brooks was unfaithful, and he would never be impressed with Brooks’s job performance no matter how well Brooks did; also, it seemed that Taylor has never rewarded Brooks with his accomplishments. Because all Brooks’s previous performances showed that he was actually a professional and diligent businessman. Because it was mentioned that Brooks was an African-American, there is a great chance that Taylor had racial discrimination toward Brooks. Taylor’s assumption of Brooks based on prejudice was biased. Taylor’s attitude and behavior would kill Brooks’s motivation if Taylor continued to behave the same way.
Kravitz took this job seriously as an opportunity to advance to the next level. She gave herself lots of pressure not only because she didn’t want to disappoint her boss, but also because she believed in gender differences. In her perspective, finishing the project on time and impressing Taylor were the most important things, so she put her expectation as a manager on Brooks, too, forgetting that they were actually in different positions. Kravitz was friendly and respectful toward Brooks initially because she had good first impression of Brooks, and she assumed he could do greatly. Kravitz’s behaviors of helping Brooks to do the environmental project and rewarding his performance were good ways of motivating a staff, but Kravitz did not take Brooks’s attitude of not wanting to be only a staff into consideration seriously. She fell into the similar-to-me effect which she interpreted Brooks’s situation with her own similar experience, which turned out that her rewards were not the type of motivation Brooks wanted.
Kravitz felt a sense of anxiety after Taylor revealed unfaithfulness on Brooks, so during the conversation over the San Diego trip, she kept emphasizing on deadline of the s.o.’s. She did not pay attention to Brooks’s feeling, which would likely to cause Brooks more reluctant to do his work. She characterized Brooks’s behavior as “company style” which was an external cause that she could not control, although the other staffs she was working with did not have the same problem. Kravitz was stressed because deadline was coming up and Brooks was constantly behaving in an uncooperative way. Her attitude toward Brooks changed hugely. She put stress on him as a final attempt; however, a warning would not be effective, since this was not the first time that Brooks behaved in this way. Kravitz’s original description of Brooks revealed that he was a skilled and professional businessman, but he was a highly motivation-driving person. In current situation, a job promotion would be the best motivation for Brooks. He did greatly on the environmental project most likely because this was a special project that he could see an opportunity of getting back to managing position; however, Taylor ignored Brooks’s accomplishment, and even devalued his performance. Therefore, Brooks did not achieve any satisfaction from his work, and he was likely to be unhappy with Taylor’s attitude. At this time, he was given two s.o.’s which he thought to be heavily loaded and no-opportunity existing. Of course he would be reluctant to do the work. Brooks’s such behavior was a form of protest to his boss of his dissatisfaction on, but his abrupt and reluctant behavior received only negative reactions from his boss that gradually put himself in a bad reputation that less managers would like to work with him. Brooks is actually going farther from promotion. It also seemed Brooks lacked social skill. He was not communicative enough about what he was doing according to Kravitz, and his attitude was unpleasant and he did not explain his concerns well when having conversation with his boss. If Brooks could clearly explain his needs and discontentment in time, he would not put himself in such a bad situation. When Kravitz first began to tell her story, she stated that Taylor was less than enthusiastic about Brooks’s reports. This itself is a red flag pointing out Taylor’s perceptual biases against Brooks. He never specified Brooks’s weaknesses but has low expectations of Brooks anyway. This is the Golem effect in which people holding low expectations of another tends to lower that individual’s performance. Even when Kravitz reported Brooks’s spectacular performance on the environmental project, Chuck was not impressed. According to the goal-setting theory, an assigned goal affects a worker’s self-efficacy which influences job performance. As goals become too difficult, job performance decreases because people reject the goals thinking that the goals are unrealistic or unattainable. Brooks’s self-efficacy was lowered because he felt he was given too much work which led to job dissatisfaction. A consequence of job dissatisfaction is absenteeism which Brooks was practicing. Brooks planned on going on a personal trip in the middle of the company’s development of a new major marketing strategy. Kravitz became frustrated and explained her role as a manager, or more specifically, a female manager. Kravitz believed in sex-role stereotypes which are narrow-minded beliefs about women. However, her belief was unfortunately accurate because of what is known as the glass ceiling which is an invisible barrier that keeps women from advancing as rapidly as men. Brooks could be a victim of discrimination because it was specified that he was African American which may be the reason for Taylor’s prejudice and discrimination against Brooks. Also because of Brooks’s ethnicity, Kravitz pressured Brooks to do his s.o. on the African American vertical market. Brooks resisted and kept insisting on doing the s.o. on the Latino vertical market. Kravitz accepted just the one s.o. and was left with a few choices for her next move. Kravitz could show Brooks that she recognized his workload compared to the other two team members. She could offer him a reward for doing two s.o.’s in addition to the environmental project. Although it might cost the company, it would motivate Brooks to complete the tasks assigned to him. Brooks might or might not cooperate depending on the valence of the reward. Kravitz could resort to do the last s.o. herself. Although she already had a heavy workload, she was spending more time meeting with Brooks and trying to motivate him to do the last strategic objective. Doing this s.o. herself allows all the objectives to be done on time she could make sure it was done correctly without having to monitor Brooks’s progress. It showed that no matter what obstacles were put in front of her, she would complete the task at hand. Her team would not be penalized and she would be given the bonus she wanted. Brooks would not get a bonus or get the job he wanted and might become even more unmotivated to complete future tasks.…...

Similar Documents

Premium Essay

Toms Shoes

...the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and 3) what we named Purchase/ want, this category was comprised of soundbites in which people were talking about a purchase they had just made or stating that they really wanted to purchase a certain pair, more pairs or every pair of Toms. We have chosen to further discuss a number of the themes seen in the charts below. Theme: One Day Without Shoes The most talked about theme turned out to be Social Justice and a large sub theme of social justice was Toms campaign advertising campaign; One Day Without Shoes. Therefore we began to evaluate the effectiveness of the Toms Shoes campaign “One day without shoes,” which is held every year. This year of 2012 the event was held on April 10th, 2012. We predicted that advertising of the campaign through digital and traditional media would increase brand awareness to customers and therefore show an increase in the online chatter or buzz before the date of campaign. We also expected to see many positive comments and customer participation after the campaign. “One Day Without Shoes” is a global event that many people around the......

Words: 3810 - Pages: 16

Premium Essay

Shoes

...The Shoe Industry The shoe industry is one of the biggest moneymakers in the market, but it's facing many changes, rushes, and difficulties. The big power in the industry is Nike inc. which all the other companies are trying to be like. Some changes are the industry as a whole is moving there factories to the far east such as China. The reason for this is they are trying to save costs for producing there shoes by paying there workers less because they are in the far east. Nike and Reebok have already been in the east. The shoe industry not including Nike inc. is trying to make rushes to be number one, two, and three. Another rush the industry is making, is the rush for the deadline of sports shoes. In other words coming up with shoes for the sports that are in season. The difficulties the shoe industry has are making shoes that all people wear such as setting a style for both inner city people and suburb people. Another difficulty the shoe industry has is getting its stock value to rise again because all but Nike and Fila's stock has dropped. This is what the shoe industry is all about and the difficulties, problems, and advances it has. There are four major companies in the shoe industry. The dominant industry is Nike inc.. Then going down the line is Reebok, Fila, and Adidas. Nike being the superpower has been in front of all the other industries for many years. Right now Reebok is the closest company to Nike and is $2,459 behind in value in MIL.......

Words: 880 - Pages: 4

Free Essay

Shoes

...an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function. Additionally fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones. Contemporary footwear varies widely in style, complexity and cost. Basic sandals may consist of only a thin sole and simple strap. High fashion shoes may be made of very expensive materials in complex construction and sell for thousands of dollars a pair. Other shoes are for very specific purposes, such as boots specially designed for mountaineering or skiing. Shoes have traditionally been made from leather, wood or canvas, but are increasingly made from rubber, plastics, and other petrochemical-derived materials. The foot contains more bones than any other single part of the body. Though it has evolved over hundreds of thousands of years in relation to vastly varied terrain and climate conditions, the foot is still vulnerable to environmental hazards such as sharp rocks and hot ground, against which shoes can protect.A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally......

Words: 601 - Pages: 3

Free Essay

Shoes

...To: Ma’am Asmarah Manolo Blanik Shoes, same as clothing need their own designer. In the fashion world there are several names that left a lasting mark on the industry for both shoes and clothing. Despite the many “youngsters” some of the older generation will always be on the first line, first to instruct the young and second to remind customers that classic has no age. We will introduce you to the most famous shoe designers whom since their inception and market penetration have left a lasting trail to follow and be recognizable. Their shoes are expensive, qualitative and wearing them, mean that your standard of living is high. We start with Manolo Blahnik. Name which some of us can hear only on those elaborate series in which the character necessarily has 2-3, and why not 20 pairs of these shoes. His career began exactly 30 years ago. During this time, his shoes have come a long evolutionary path, and what is more important, today he is the most amazing shoe designer who can easily win the heart of every woman. Born to a Czech father and a Spanish mother and raised in the Canary Islands (Spain), Blahnik graduated from the University of Geneva in 1965 and studied art in Paris. He moved to London in 1968 to work at fashion boutique "Zapata" and wrote for Vogue Italia. After showing his portfolio of fashions and set designs to Diana Vreeland, she told him that he should design only footwear. In 1972, Ossie Clark invited him to create shoes for his runway show. With a......

Words: 2171 - Pages: 9

Premium Essay

Sexual Harrasment Louis Jenson

...     Sexual harassment  lawsuit filed by Loius Jenson v.Eleveth   was a first sexual harassment  lawsuit given class action status.It took her over 20 years of battle before she found justice .This lawsuit is a great groundbreaker in sexual harrasment law . The movie “North Country” is based on a Jenson’s true story and a book,” Class Action: The Story Of Loius Jenson and the Landmark Case That Changed Sexual harrasmment Law”,by Clara Bingam and Laura Leedy Gansler.      Josey Aimes(Charlize Theron),took a job at a Minnesota mines.The job was hard, and was occupied mostly by men. However,the  pay was  good and  Aimes had two children to support,so she did not think twice. Before  Affirmative Action many women and minorities ,were excluded from many diffrent jobs.However,after Affirmative Action,just like,Jenson,many women although  were allowed   to get a "mens" job, they all had to fight for respect and equality.        She and her other female coworkers were being  constantly harrased and intimidated  by men. Men's  behavior was extremly  inappropriate and what nowdays would be absolutely intolerable.For instance,when one females tries to use outhouse,she was trapped , rocked and then tipped over  by the men.Jenson, confirmed that the movie had depicted many of the real life events precisely.Women  were a constant target for lewd jokes,verbal abuse,stalikng.When Aimes first started working at the mine,she received a few  indicent comments,but she did not take it too......

Words: 785 - Pages: 4

Premium Essay

Shoes for Moos

...Case Title: Shoes for Moos Name: Jesse Senst Date: 3/6/14 Section number: 002 TurnItIn.com receipt number: A. Problem identification and justification. After conducting an in-depth situational analysis and finding the target market and its size along with alternatives to pricing, product, channel, and promotion of Shoes for MOOs, Mr. Wells needs to find the best channel to market his product. With having such a low budget of $25,000 and being a start-up company, Mr. Wells needs to be very efficient with his money and his time since he is currently running another business. An additional challenge is the pairing of promotions that are best for each channel. B. Alternative identification 1. Mr. Wells could pursue a direct channel strategy where he would use direct mail instead of using a middleman for distribution of his product. With this strategy, he would be able to have low variable costs of $2.67 and a total investment of $21.67 for each shoe. Since he says in the case that he would like the have the selling price above $39.99, but below $80.00, this approach would allow Mr. Wells to sell the shoe at a lower price to customers than if he involved retailers that demand margins which would in-turn make the customer pay a higher price and give him less profit. With this in mind, he could use more of his budget on promotions such as magazine advertisements, print flyers that would be mailed to farmers in Canada, radio ads, word of mouth, and tabling at conventions......

Words: 2469 - Pages: 10

Free Essay

Case Analysis of Jenson Shoes

...A Case analysis of Jensen Shoes: Jane Kravitz’s Story Mary C Gentile Pamela J Maus Harvard Business School PGP – I, BATCH 2014-16 SECTION - 7 GROUP - AL2 1. | 14S710 | Ms. Apoorva Agarwal | 2. | 14S714 | Mr. Gaurav Bansal | 3. | 14S729 | Mr. Raghunandan Balasubramanian | 4. | 14S747 | Mr. Sriman Kumar Pradhan | 5. | 14S748 | Ms. Subhasree Dantuluri | T. A. Pai Management Institute, Manipal Case Analysis of Jenson Shoes: Jane Kravitz’s Story Problem Statement In what ways can Jane Kravitz further persuade Lyndon Brooks to work in favor of completing his Strategic Performance objectives, in a restricted timeline, to achieve better evaluation incentives and bonuses for both of them? Reasons 1. Lyndon Brooks wasn’t assigned a job role of his choice, viz. a managing staff role. This led him to be less enthusiastic on current assignments. 2. Jane Kravitz didn’t work on the negative feedback she had received about Lyndon from the employees previously associated with him, which allowed Lyndon’s focus to deviate from the company’s objectives. 3. Lyndon was additionally assigned a project on environment consumer buying trends over his Latino and African American market study indirectly by the Executive Vice President on an urgent basis. 4. In spite of Jane’s continual support and necessary interventions in order to keep up with the timeline to fulfill the s.o’s, Lyndon continued to be indifferent towards his job role. 5. Jane......

Words: 591 - Pages: 3

Premium Essay

Tom's Shoes

...contribute resources to a large number of the world’s population, something that can improve their health in one way or another. There are a lot of companies out there that do just that, but one that I think is just really cool is Tom’s Shoes. Tom’s Shoes was created by Blake Mycoskie in 2006 after he visiting Argentina and noticing that in the poorer communities there was an awful lot of people with no shoes. He had been looking for new business venture but just hadn’t come up with one until then. He saw a woman in Argentina with a pair of shoes on that looked like they would be practical and comfortable and decided he would go home and design a pair of shoes after that fashion and then sell them. Not just sell them though. He decided that for every pair of Alpargota canvas shoes that he sold, he would give a pair to someone in Argentina or another developing country to someone that didn’t have shoes. To date he has given away over 400,000 pairs. He also started giving shoes to needy children in the US. Children or adults without shoes can pose many different health risks. They can get fugus’, bacteria, cracks, possible impalements, blood poisonings from wounds that aren’t covered, frost bite in severe weather and many more. Put simply, shoes are important to our health (and comfort). This was not part of the article I read but I just felt it was important to add to emphasize the social responsibility of Blake’s actions when he started this company. Since starting......

Words: 580 - Pages: 3

Premium Essay

Shoes

...footwear is increasing. Pakistan is one of the most populous countries in the World and according to an estimate with an average population growth of 2.25 percent, about 3 million children have been born during the year 2005-06, signaling the growing demand for footwear in Pakistan. It is also estimated that about 60 percent of the World's total consumption consists of simple footwear made entirely of non-leather materials and that for the remaining 40 percent only the upper part of the shoe is made of leather. In the manufacturing of footwear, most frequently used material consists upon leather, man-made materials, rubber / canvas / synthetic and textile along accessories. Different type of shoes are being produced by the local industry e.g. sportsmen, army, disabled persons and safety shoes for the industrial workers etc. The population of Pakistan is expected to be about 172 million in the year 2010. Keeping in view the growth in population, the growth in the demand of footwear industry is also anticipated. Though, significant growth has taken place in the Shoe Industry of Pakistan, but there is a view that it has not been up to the mark and the industry has suffered due to a growing and fierce competition of the emerging economies like India and China. There is a general perception that after suffering from the cut-throat competition especially with China, the footwear industry is doing better especially in the previous two years and it is regaining the strength to......

Words: 5840 - Pages: 24

Premium Essay

Shoes

...shoes Table of content Executive Summary……………………………………………………….3 Background and Introduction...................................................................... 5 The Vision Statement................................................................................. 6 The mission statement.................................................................................. 7 Organization Culture and core values...........................................................7 The Leadership....………………………………….………………………9 HR Requirements and Team……..…………….………………………… 11 Possible challenges. …………………………………………………..… 13 Marketing Mix…………………………………………………………….17 SWOT Analysis..………………………………………………….…….. 20 PEST Analysis…………………………………………………………... 21 Product Analysis and Function………………………………………….. 23 Financial Planning……………………………………………………….. 28 Business Model …………………………………………………………… 41 Conclusion………………………………………………………………….42 Reference ………………………………………………………………….43 Executive Summary Global Fashion & Designer Shoes (GFDS) is a shoe company that is originated and located in the United States. It is a newly formed footwear and apparel company that is designed to take the footwear industry to a whole new level. The target market for the company is men, women and young people. Some of brand name products include men’s dress shoes, women’s dress shoes, Sports and casual shoes such as Nike, Adidas, New Balance, Reebok, Sketchers, US Polo, Jordan, Pumas,......

Words: 12789 - Pages: 52

Premium Essay

Jenson Shoes Case Analysis

...ORBR CASE ANALYSIS JENSON SHOES By Group Y2, Anup Dutta (14F508) Rashmi Ramchandani (14F541) Shrey Jindal (14F544) Teja Malneedi (14F553) Thulasi Srinivasan (14F554) PROBLEM STATEMENT: In what ways can Jane Kravitz, Strategic Marketing Manager at Jensen Shoes, get one of her staff members Lyndon Brooks, to complete the strategic performance objective on time. PRIMARY ISSUE: Jane Kravitz, after being in the staff position for 18 months was given the job of Strategic Marketing Manager for casual wear, which was important to her career development. Her roles and responsibility involved completion of preparation of a comprehensive marketing plan targeting the casual wear section of Jenson Shoes. Jane Kravitz practiced the Open Door Policy that was followed by the organization. Following the reorganization, she was assigned 3 staff members. One of her staff members, Lyndon Brooks was not interested in his new role. Lyndon was evading the assigned task due to his lack......

Words: 1060 - Pages: 5

Premium Essay

Susmar Shoes

...Integrated Case Study: Susmar Shoes Inc. Susmar Shoes, inc. will use the material studied in aggregate production planning and inventory management. The students can work in groups of no more than five students in a group. The details of the case study are given below. Susmar Shoes Inc. manufactures and supplies three types of shoes (A, B and C) to several customers against specific orders. The products are similar with some minor design differences. These products require the same basic raw materials and are processed on the same set of machines. DEMAND The orders are received by the marketing department and are cumulated into three categories (A, B and C). The demand forecast for year 2011 is given in Table 1. Product A B C Jan 7 4 3 Feb 8 5 3 Table 1: Demand for 2011 in Thousands of Units Mar Apr May Jun July Aug Sept 7 5 3 5 9 10 12 4 3 2 3 5 6 8 3 2 1 1 4 4 5 Oct 15 9 6 Nov 10 6 4 Dec 8 4 3 RAW MATERIAL The amount of raw material required for each product is the same. Therefore, it may be assumed that one unit of raw material is required for each one unit of finished product. The cost of raw material is $ 6.00 per unit. The ordering cost is $ 1,500 per order and the inventory carrying cost is $ 0.15 per unit per month. The orders for raw materials, if any, are placed at the beginning of each month. The lead time for receiving the material is one month. This means that an order placed in......

Words: 1062 - Pages: 5

Premium Essay

Toms Shoes

...TOMS SHOES CREATIVE SOLUTIONS TO MAKE THE WORLD A BETTER PLACE Phillip Leggett Pernell Sullivan MGT 608 August 29, 201 Table of Contents Executive Summary Pg. 1 Introduction Pg. 2 Description of the Organization * Product Market Pg. 3 * Geographic Market Pg. 5 * Profit Model Pg. 5 * Stakeholders Pg. 6 * Competitors Pg. 7 Statement of Problem Pg. 7 Solutions of Problems Pg. 9 Supply Chain Management Diagram Pg. 11 SWOT Pg. 12 Conclusion Pg. 15 References Pg. 16 Executive Summary The international brand TOMS, a shoe company with the disposition to help the less fortunate created by Blake Mycoskie, has formed a business model that to date has been emulated by other shoes companies such as Sketchers. TOMS as a brand is looking to gain a strong foothold with new and existing customers. By targeting men and women 18-24 years old, as well as 25-34 years old, specifically in the United States, TOMS innovative business practices sets out to change the world. Through Mycoskie’s plan, TOMS will actively move forward to define a thriving market within which the brand can prosper. Along the way there has been issues that have arose with the business plan and how much help TOM is doing in their places of interest. By providing free shoes in these impoverished areas any local industry that may have existed prior to the introduction of free international shoes would be affected,......

Words: 4274 - Pages: 18

Premium Essay

Gps Shoes

...COLLEGE OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY UNIVERSITY TENAGA NATIONAL CISB 484: INTERNET OF THINGS: FOUNDATIONS AND APPLICATION ASSIGNMENT 3: GPS SHOES PREPARED FOR: DR JASPALJEET SINGH RANJIT GROUP MEMBERS: ABDUL HAKIM BIN ZULKIFLI (IS 093068) NOR HANIS AMANINA BTE ABDULLAH (IS 093405) FELA MEXLIYANTI BT ALIMOHTAR (IS 093401) ITHA IZATI BTE HASHIM (IS 091399) 1. DESCRIPTION OF GPS SHOES Figure 1: designer GPS shoes, Dominic Wilcox British designer Dominic Wilcox has created a pair of prototype shoes which offer to guide the wearer home with built-in GPS navigation. The inspiration for the clever footwear derives from The Wizard of Oz character Dorothy’s red shoes, which famously transported her home with a click of her heels. Naturally, the GPS system within Wilcox’s shoes is also activated by clicking the heels together. Figure 2: GPS shoes designed by dominicwilcox The shoes, named No Place Like Home, were commissioned by the Global Footprint project in Northamptonshire, which seeks to highlight the county's rich history of shoe making. In order to construct his design, Wilcox teamed up with interactive arts and technology expert Becky Stewart and Northamptonshire shoe maker Stamp Shoes. A GPS unit contained within the heel of the left shoe communicates wirelessly with the right shoe and provides data to the integrated LED lights, which display both the correct direction home, and how much of the journey still remains. A......

Words: 1256 - Pages: 6

Premium Essay

Sports Shoes

...High Step Shoes-Student Activity 1 High Step Sport Shoes: A Linear Programming Problem Linear programming is a method often used to solve large, complicated problems. These problems often require a manager to determine how to use the company’s limited resources most efficiently. In order to see how linear programming is used to solve such problems, let’s investigate a problem experienced at the High Step Shoe factory. The High Step Shoe problem is just a fraction of the size of those actually encountered in the real world. Step 1: Understanding the problem Mr. B. Ball, director of manufacturing for the High Step Sports Shoe Corporation wants to maximize the company’s profits. The company makes two brands of sport shoe, Airheads and Groundeds. The company earns $10 profit on each pair of Airheads and $8.50 profit on each pair of Groundeds. The steps in manufacturing the shoes include cutting the materials on a machine and having workers assemble the pieces into shoes. A = number of pairs of Airheads produced each week G = number of pairs of Groundeds produced each week Mr. B. Ball’s goal is to make the most money or maximize his profits. Using A and G, write a function to model the profit. 1. Profit = _______ A + _______ G This function is called the objective function. The number of machines, workers, and factory operating hours put constraints on the number of pairs of shoes that the company can make. High Step Sport Shoe Corporation has the......

Words: 1215 - Pages: 5