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International Business: Cultural Approach

In: Business and Management

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International Business Essay :
Intro : Mohamed Branine (2011). Managing across cultures. London: Sage . p36-42.
In today’s world of massive globalization, managers doing international business have to deal with cross-cultural management. Thus, with these interconnections, it seems important to adapt one way or another in order to stay on the market. Each country has its own culture, which differs from other countries in many ways. That’s why a manager has to be careful about the political, legal and economic challenges, but also technological challenges (Branine 2011). However, the main challenge is to deal in a good way with all the cultural differences concerned by the exchanges in the market. A. Ball, J. Geringer, S. Minor, M. McNett. (2009). Sociocultural Forces. In: McGraw-Hill International Business: The challenge of global competition. New York: Paul Ducham. p137-167. For this, many cultural elements affecting international trade have to be taken into account. It could be sociocultural components as aesthetics, attitudes and beliefs, religion, language, education, legal characteristics and political structures as well (A. Ball et al. 2009). In a first part, I’ll talk about these cultural elements affecting business across different cultures. Then, we’ll observe if that create some additional costs, depending on the way the company is practicing international business. Actually, cost Information will be completely different depending on whether the approach is ethnocentric, polycentric or geocentric.
It is not so easy for people to become sensitive to cultural differences and to try to adapt their behavior to the socio-cultural environment in which they are.
Aesthetics, which is “a culture’s sense of beauty and good taste” (A. Ball et al. 2009, 142), like art, music or folklore, has to be taken I account…...

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