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Interactive Marketing Through Facebook

In: Business and Management

Submitted By AJchowdhury
Words 1575
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INTERACTIVE MARKETING THROUGH FACEBOOK
The term interactive marketing has been coined to describe a customer focused marketing process that is based on using the internet, intranet and extranet to establish two-way transactions between a business and its customers or potential customers. Brands are applying their years of experience of applying interactive marketing and broadcast marketing to the social web and it shows. With the natural inclination to brand and broadcast, we see these same behaviors in the “Facebook” Marketing. Yet, despite these existing strengths, brands are missing the two way aspect or ‘social aspect’ of social network marketing.
Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet. Interactive Marketing allows customers and prospects to participate in the process of building a brand's image in a certain market or target group's minds. Thanks to the consumer's ability to "interrupt" a brand's communications and to complement or modify its messages to fit his or her perception, the process of building the brand itself is crowd sourced among its main target group, with or without the brand manager's intervention.
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook Inc. As of February 2012, Facebook has more than 845 million active users. Users must register before using the site, after which they may create a personal profile, add other users as…...

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