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Informed Consent Form

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Submitted By jameskil
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Information Sheet

Purpose of the Study:
As part of the requirements for MSc in Marketing Practice at Letterkenny Institute of Technology, I have to carry out a research study. The study is concerned with Internet Marketing and its use within SMEs in Sligo, Ireland.

What will the study involve?
The study will involve collecting data through questionnaire, online focus group and one to one interviews.

Why have you been asked to take part?
You have been asked to be a respondent because you match criteria relating to the research study and your insights would be most valuable.

Do you have to take part?
You do not have to take part. This information sheet is to inform you of what the research intends to evaluate. Your information will be used anonymously in order to complete the dissertation. Participants can withdraw from the research at any time before, during or after the commencement of data collection. All information collected will be treated in the strictest of confidence.

Will your participation in the study be kept confidential?
Yes. Any extracts from what you say that are quoted in the thesis will be entirely anonymous.

What will happen to the information which you give?
The data will be kept confidential for the duration of the study. On completion of the thesis, they may be retained for a further six months and then destroyed.

What will happen to the results?
The results will be presented in the dissertation. They will be seen by my supervisor, and any additional examiner. The thesis may be read by future students on the course. The study may be published in a research journal.

What are the possible disadvantages of taking part?
I don’t envisage any negative consequences for you in taking part.

Who has reviewed this study?
Approval must be given by the LYIT before studies like this can take place.
Any further queries?
If you need any further information, you can contact me James Kilmartin – 0863744359 –

If you agree to take part in the study, please sign the consent form

Consent Form

I………………………………………agree to participate in [name]’s research study.

The purpose and nature of the study has been explained to me in writing.
I am participating voluntarily.
I give permission for my interview with James Kilmartin to be tape-recorded

I understand that I can withdraw from the study, without repercussions, at any time, whether before it starts or while I am participating.

I understand that I can withdraw permission to use the data within two weeks of the interview, in which case the material will be deleted.

I understand that anonymity will be ensured in the write-up by disguising my identity.

I understand that disguised extracts from my interview may be quoted in the thesis and any subsequent publications if I give permission below:

(Please tick one box:) I agree to quotation/publication of extracts from my interview € I do not agree to quotation/publication of extracts from my interview €

Signed……………………………………. Date……………….…...

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