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Impact of Celebrity Endorsers to Consumer's Behavior

In: Business and Management

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Case Problem 01
Motion Picture Industry

In partial fulfillment of the course requirements in CPROBS1


Submitted by:
Group # 5



The motion picture industry is a competitive business. More than 50 studios produce a total of 300 to 400 new motion pictures each year, and the financial success of each motion picture varies considerably. The opening weekend gross sales ($millions), the total gross sales ($millions), the number of theaters the movie was shown in, and the number of weeks the motion picture was in the top 60 for gross sales are common variables used to measure the success of a motion picture. Data collected for a sample of 100 motion pictures produced in 2005 are contained in the file named Movies. Table 1 shows the data for the first 10 motion pictures in this file.

TABLE 1 | PERFORMANCE DATA FOR 10 MOTION PICURES | | | | | | | Motion Pictures | Opening Weekend Gross Sales ($millions) | Total Gross Sales ($millions) | Number of Theaters | Weeks in Top 60 | | | | | | | | | | | Coach Carter | 29.17 | 67.25 | 2574 | 16 | Ladies in Lavender | 0.15 | 6.65 | 119 | 22 | Batman Begins | 48.75 | 205.28 | 3858 | 18 | Unleashed | 10.9 | 24.47 | 1962 | 8 | Pretty Persuasion | 0.06 | 0.23 | 24 | 4 | Fever Pitch | 12.4 | 42.01 | 3275 | 14 | Harry Potter and the Goblet of Fire | 102.69 | 287.18 | 3858 | 13 | | | | | | Monster in Law | 23.11 | 82.89 | 3424 | 16 | White Noise | 24.11 | 55.85 | 2279 | 7 | Mr. and Mrs. Smith | 50.34 | 186.22 | 3451 | 21 | | | | | |

Managerial Report

Use the tabular and graphical methods of descriptive statistics to learn how these variables contribute to the success of a motion picture. Include the following in the…...

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