Premium Essay

Hupkrapong Royal Project: Efficiency, Sustainability and the Making of Royal Hegemony

In: Social Issues

Submitted By pluemk
Words 2687
Pages 11
Hupkrapong Royal Project: Efficiency, Sustainability and
The Making of Royal Hegemony
By Pluemkoon Bualuang, 5304640773

Introduction Hupkrapong Royal Project is one of the most well known projects initiated by His Majesty the King, Bhumibol. It is located in Tambol Hupkapong, far rural area of Amphoe Cha-am of Phetchburi province. It was started in 1964, when His Majesty the king visited in the rural and impoverished area in this province, which the residents living there were majority farmers who had very low standard of living and seemed like no ways to improve because they had to rent land from landlords and payback the huge amount of debts. Thence, the king had an idea of providing the rights over the land to some of these farmers. After 7 years under the process, The Hupkapong royal project was successfully done, by providing the right over 10,000 rais of land to 84 families of poor farmers to make use and established the Hupkapong cooperative collecting the local products selling to outside market. Before having the right over the land, those people would have to go to the demonstration school in order to learn the technique how to plant for two years. After that they will be given the right of up to 25 rais of land to make use of it. This right cannot be transferred to someone else apart from their family members. However, since the soil quality of this area was not in a very good condition and the natural water supply was not enough. Therefore, the king gave an idea to improve the soil by using technology with the help of Israeli government. And also connect the irrigation system by pumping the water from the canal sent from Kaengkrachan reservoir. This helped Hupkrapong people had well income from planting and their living conditions were much better. However, this prosperous time was too short. Everything turned out to be collapsed not too long…...

Similar Documents

Premium Essay

Battle Royal

...Name Course Instructor Institution Date Literary discourse: The importance of Battle Royal Ralph Ellison’s literary piece exemplifies the extreme racial prejudices of the mid twentieth century that Afro-Americans suffered under white supremacy dominance. Battle royal tackles issues of social inequalities in terms of economic empowerment, education, self-identity and racial superiority or lack thereof. Through the main protagonist in the story, the writer manages to bring to the fore the brutal acts of racial segregation and the horrors of a people struggle for self-recognition and identity. The agonizing plight of the young black man, point to the psychological torment that the black race had to endure as he tries to impress the white folks, despite his grandfather’s counsel that their lives was a perpetual war that he has to fight. The story depicts a nameless protagonist trying to define his place among his people and acceptance from the white people. The story if full of symbolism through use of imagery and satire allowing the reader appreciate the magnitude of a class-based society. The cultural differences are played out in the story depicting the superiority of the white people as opposed to the black race. For instance, the young man is invited to give a speech to an all-white audience, but first he is forced into a ‘battle royal’ with his classmates who all happen to be black. The fight is not for accolades for the winner but purely......

Words: 1463 - Pages: 6

Premium Essay

Royal Ahold

...Headquartered in the Netherlands, Royal Ahold is one of the world’s largest international retail grocery and food service companies. At its peak in 2001, Ahold’s reported sales and profits were €66.6 billion and €1.1 billion and it operated 5,155 stores in 27 countries with nearly a quarter of a million employees. Ahold was started as a family firm in 1887 by the Heijn family. It was a family-controlled business, operating primarily in the Netherlands for over 100 years. The company went public in 1948. In 1989, Ahold underwent a major transition from a family-controlled to a management controlled firm. This transition resulted in a phenomenal period of success for the firm. It generated over a 1,000% return for its shareholders and had a market capitalization of €30.6 billion by November 2001. In February 2003, Ahold witnessed a reversal of fortunes and suffered a complete meltdown. The firm was in a complete disastrous state with nothing going in their favour: a failed strategy, an accounting scandal, the firing of professional management, and litigation filings from all parts of the world. Shareholders lost most of their returns generated since 1989. Ahold scandal gave Europe a reason to believe that corporate governance and accounting problems were not restricted U.S. only. Ahold became “Europe’s Enron” (The Economist, March 1, 2003). It caused Dutch and European policymakers to rethink their approach to corporate governance and accounting policy. The Royal Ahold......

Words: 2323 - Pages: 10

Premium Essay

Royal Caribbean

...com/locate/atoures 346 CARRIBBEAN CRUISE TOURISM portant set of processes that the term globalization has been coined to deal with. The task of understanding globalization is complicated by the fact that it is at least three things. First, it is a highly-organized and consciously-designed project to promote a vision of a fully-integrated global capitalism (McMichael 1996). Although the globalization pro- ject is often talked about as if it were an inevitable and agentless trend, this is clearly misleading: for better or worse, many groups and institutions have worked hard to implement a particular vision, even if they have not always foreseen all its consequences. Second, globalization is a broad and sometimes seemingly contradictory set of social processes pulling the world together. While most social scien- tists would grant that global capitalism has driven many of these processes, some have nonetheless sought to distill their core ingredi- ents, on the assumption that these are analytically independent from the globalization project, however, closely they may be related to it (Giddens 1991; Harvey 1989; Robertson 1992). Third, globalization can be seen as a set of discourses for making sense of both the project and the processes (Robertson and Khondker 1998). Correspondingly, de®nitions of globalization vary greatly. Some are little more than dressed-up ideology. Others range from the narrow to the broad, with the latter sometimes building in a whole theory of......

Words: 12509 - Pages: 51

Free Essay

Royal Bodies

...Royal Bodies Hilary Mantel is an award-winning and bestselling British author. She is particularly famous for her historical novels. In her speech held at the London Review of Books lectures at the British Museum 2013, Hilary Mantel describes her stance towards the women of the British monarchy. The whole reflection on British female royalty started with a simple task; name a famous person and choose a book to give to them. Hilary Mantel chose Kate, the Duchess of Cambridge as her famous person, and the book she would give to her was Queen of Fashion; What Marie Antoinette Wore to the Revolution. Hilary Mantel quickly states, that in no means does she believe that we are heading towards a revolution. Rather her choice rests on the fact, that she sees Kate as a mere shop-window mannequin, completely and utterly defined by her outfits and nothing else. She describes how Kate has no personality of her own. It does seem rather odd, to judge a person you’ve never met before, based on the way tabloids describe their fashion choices, frankly Kate could have the most amazing personality in the world, but how do you expect it to shine through the glossy pages of a gossip magazine? Nevertheless, she does not identify Kate with Marie Antoinette, rather she identifies the late mother-in-law of Kate with Marie Antoinette, Diana the People’s Princess. Marie Antoinette and Diana are described as “gliding, smiling disasters”. Where Kate is described as the cookie-cutter image of how a......

Words: 1286 - Pages: 6

Free Essay

Royal Dutch Sheel

...does it outsource? Is it vertically integrated, or does it rely on a network of suppliers? In 2012 Royal Dutch Shell was crowned number one on Fortune Magazine's Global 500 list, the magazine's yearly ranking of the world's 500 largest corporations (O'leary, 2012). In 2013 alone the company brought in revenues of $451.2 billion with a net income of $16.5 billion. Royal Dutch Shell Group, an oil and gas company, was created when Royal Dutch Petroleum and British based Shell Transport & Trading merged in 1907; the company is headquartered in the Hague, Netherlands but is incorporated in the London and Wales. (About Shell). It was in the early 20th century that the company began its dominate climb to the top of the world market in large part to their role during the first world war. Shell was the main supplier of fuel to the Allies, the sole supplier of aviation fuel, provided 80% of the Army’s TNT and by the 1920s it established itself as the world’s leading oil company, producing 11% of the globe’s crude oil supply (About Shell). Today the company operates in more than 70 countries with an average of 92,000 employees, 44,000 shell service stations around the world, over 30 refineries and chemical plants that produce 2% of the world’s oil and 3% of the world’s gas at 3.2 million barrels produced daily (About Shell). Vertical Integration According to their website Royal Dutch Shell’s main mission is to “engage efficiently, responsibly and profitably in oil, oil......

Words: 1334 - Pages: 6

Free Essay

Royal Mail

... In the following table compares Royal Mail with Deutsche Post and Austria Post, in terms of revenues, earnings and profits. | Royal Mail | Deutsche Post | Austria Post | Revenues (£m) | 9,279 | 46,347 | 1,975 | Earnings before interest and taxation (£m) | 367 | 2,225 | 152 | Earnings (or profit) | 562 | 1,384 | 103 | Share Price (£m) | £5.64 | £20.48 | £30.01 | Market Capitalization (£m) | 5,640 | 24,758 | 2,028 | Earnings per share | £0.56 | £1.15 | £1.52 | P/E ratio | 10.0 | 17.9 | 19.7 | Return on Sales | 3.96% | 4.80% | 7.70% | % state of ownership | 30.00% | 21.00% | 52.80% | | | | | Financial performance The revenues of Royal Mail, at £9.3 billion, are significantly higher than Austrian (£2.0 billion). However, Deutsche Post’s revenues, at £46.3 billion are nearly five times greater than the revenues for Royal Mail. Profits measured by earnings before interest and taxation has increased for Royal Mail from £277 million in 2010/11 to £367 million in 2011/12. This is mainly due to revenue growth. Parcel revenue increased 13 per cent year on year, with letters revenue growing three per cent. Whilst this is strong year-on-year performance in profits for Royal Mail, profits as a percentage of revenues (referred to as “return on sales” in the table above) of 3.96% is a little lower than the 4.80% for Deutsche Post, but clearly much lower than the 7.70% for Austria Post. The lower return for Royal Mail can in part be attributed......

Words: 1391 - Pages: 6

Free Essay

Royal Caribbean Strategic Analysis

... | | | | | | | | | | | |Royal Caribbean Cruises Ltd. | | | | | | | | | | ...

Words: 10860 - Pages: 44

Free Essay

Analyse of the Royal Theatre of Winchester

...2 February 2013 1st March 2013 Mark Courtice Chief Executive Officer Theatre Royal Of Winchester Jewry Street Winchester SO23 8SB Dear Mr Courtice, Re: Analysis of the Royal Theatre of Winchesters competitive market forces Further to our recent meeting, I have undertaken an analysis of the macroeconomic market affecting the theatre of Winchester as well as the competitive environment of the market the theatre operates. Further an analyse of the theatre it self has been conducted, and assessed the theatres ability to deal with this changes. Below you will find an outline of the two most significant factors impacting the theatre. An area for concern is the decrease in disposable income for the AB-socio economic group. This is where most of the customers to local theatres can be found and it have resulted in customers being more aware of its spending. Furthermore, customers might choose a competitive product such as a cinema ticket instead due a lower price. As a result of the increased unemployment in the UK, as well as the decreased disposable income consumers may defer trips to the theatre regarding the difficult economic climate. The reluctance to spend money on theatre tickets increases the risk posed by substitutes to the theatre of Winchester. Possible substitutes are: west end theatres, cinemas, TV shows, new technology and big events. Additional, there are several other theatres in UK, which can offer the same actors and plays as Theatre of......

Words: 3115 - Pages: 13

Premium Essay

Royal Enfield

...This report is on the market analysis of the Royal Enfield as the demand for leisure biking is fast growing in Indian market. It helped us understand how a company on the verge of bankruptcy in the year 2000, bounced back to create a niche for itself in the motorcycle market by restructuring its strategies and modifiying the product design to appeal to a wider audience. With changing customer scenario and increasing double income salaries, the brand is steadily growing again so much that the waiting for an Enfield has stretched up to nine months. The study of external and internal environmental business factors is done through the SWOT and PEST analysis in the first part of the report. The SWOT analysis helps in understanding the effect of internal and external factors in the business environment for Royal Enfield. The PEST analysis focusses on the effect of Political, Economical, Social and Technological environment on the business and helped us identify opportunities and threats for business with regards to the same. In the second section of the report Porter’s five forces analysis is used to understand the various forces that influence liesure motorbiking business. This model has helped us identify the current position and the effect of different forces which might effect the profitability in the future. In the later half of the report a study has been performed on the consumer behaviour, buying roles, decision making process and kind of purchase behaviour to......

Words: 586 - Pages: 3

Premium Essay

Royal Dutch

... CASE 8 ROYAL DUTCH SHELL : FUELING THE WORLD INTRODUCTION Almost 200 years ago, a London historic dealer began importing sea shell from the Far East to supply a fashion for exotic décor. Marcus Samuel enterprise arranged the foundation for a thriving import and export business later run by his sons, Marcus Juniorand Sam. At this time oil was largely used in lighting and lubricants and the industry was based in Baku and Russia with it is large reserve of high quality oil and strategic natural harbour. The arrival of the internal combustion engine in 1886 to a demand for transport fuel. Building on their shipping expertise the Samuel brothers commissioned a fleet of steamers to carry oil in bulk. They revolutionised oil transport with the maiden voyage oftheir first tanker, Murex. In 1892 murex was the first ever tanker to transit the Suez Canal. The brother company was name the shell transport and trading company in 1897. Itused a mussel shell as it logo. Shell transport activity in the East combined with a search for new sources of oilto reduce dependence on Russia brought it into contact with Royal Dutch petroleum. Thetwo company join force in 1903 to protect themselves against the dominance of standard oil. They fully merged into the Royal Dutch Shell group in 1907. Shell changed its logoto the scallop shell or pectin which is used today. By the end of the 1920 Shell was the world leading oil company producing 11% of the world crude and owning 10% of it tanker tonnage....

Words: 2398 - Pages: 10

Premium Essay

Pestel Analysis of Royal Enfield

...*  2 BRAND ANALYSIS OF ROYAL ENFIELD       Acknowledgement We would like to thank all the people who were involved with this project and whose support and encouragement helped us complete the project. Indeed working on this project has been a truly enriching experience for us as a team. We are extremely grateful to Professor R.Kamle for entrusting our group with this huge responsibility. We wish to express a profound sense of gratitude to Professor Kamle for his generous suggestions and valuable insights, without which this project would not have been a success. Last but not the least, we would like to thank all our team members who participated and contributed towards the successful completion of this project. Entire Group * 3.   Brand  Analysis  of  Royal  Enfield   3     Table Of Content 1. Executive Summary 2. Introduction 3. Product Line 4. Change In Strategy After Year 2000 5. Communication & Distribution 6. Missing Communication 7. Brand Analysis of Iconic Brand 8. Conclusion & Recommendation Executive Summary Executive Summary * 4.   4 BRAND ANALYSIS OF ROYAL ENFIELD   Executive Summary The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to......

Words: 9790 - Pages: 40

Premium Essay

Royal Caribbean Accounting Project

...objective, source of sustainable competitive advantage? Royal Caribbean Cruise Line was founded in 1969 by Arne Wilhelmsen and Edwin Stephan. Arne and Edwin both thought it would be a great idea to start a cruise line that would provide relaxation and travel to the Caribbean for wealthy men and women that resided in Florida. Royal Caribbean’s first ship was the Song of Norway that launched in 1970 with the ability to carry 700 passengers and included a lounge area to have a drink. Later, in 1971, Royal Caribbean added two more cruise line ships called Nordic Prince and Sun Viking. In 1978 they began renovations on the Song of Norway that added an extra 164 rooms. In the 1980s Royal Caribbean added two more ships called the Song of America and Sovereign of the Seas. Sovereign of the Seas was considered to be the largest cruise liner in the world during that time, because it had the ability to carry over 2200 people and weighed in at 73,000 tons. Royal Caribbean began adding other destinations for passengers to choose from such as: Mexico, Europe, and Alaska. It also was the first cruise line to utilize the ability to book cruises on-line to make it easier and faster to find deals instead of having to call in to a call center. Royal Caribbean added several more new cruise ships named the Monarch of the Seas, Majesty of the Seas, Legend of the Seas, Grandeur of the Seas, and Splendor of the Seas, in the 1990s. In the 2000s Royal Caribbean also added several more lines including......

Words: 7814 - Pages: 32

Free Essay

Royal Enfield

...expectations. Now, what next? Royal Enfield has committed to a) Expand capacity by investing on a new state of the art manufacturing plant, to be operational in 2012. b) To launch two new bikes in 2012, to attract again the younger, performance seekers & leisure cruisers. c) To raise the bar on ‘quality’ in parts, in gloss & sheen and definitely in ‘perfecting the UCE’ to deliver ‘Top Notch’ reliability and performance. d) To expand reach in the domestic market in sales, after sales support, besides creating a ‘global foot print’ in unrepresented markets outside India. From our passionate and involved dealers & distributors I once again seek your commitment in 1) Delivering 100% “faultless” bikes post PDI to our customers. • Predictive & Preventive “post sales service competence”. • No “Vehicle off the Road”, on account of parts not available in your dealership, even for a day. 2) Adequate but well-maintained 3 ‘S’ facilities in your dealerships, confirming to RE Brand standards. 3) Your personal focus to deliver more than 95% by registering continuous improvement in all the parameters affecting product and customer satisfaction measures. 4) Last but not the least “keep riding” to become your “monthly marketing activity”. The Royal Enfield Team under the leadership of Dr. Venki, as the CEO has more than committed to augment required support to the marketing & sales team, in all your initiatives to sustain the lead, you all have established in making Royal Enfield what it is......

Words: 10725 - Pages: 43

Free Essay

Privatisation of Royal Mail

...Privatisation of Royal Mail: Will this lead to further efficiency improvements? 1. Background In recent years, the postal industry has changed. We have seen a recent boom in internet shopping, and while once Royal Mails sole purpose was to deliver letters, there is now an increasing emphasis on parcel deliveries. The shift in focus as well as the ever increasing competition in the industry, often from firms serving the 'bulk mail' side of the market such as UK mail and TNT is posing threat to the sustainability of the universal postal industry. It was decided in 2011 under the postal services act that in order to maintain competitive and to preserve the longstanding future of Royal Mail that 90% of the company would be privatised. This was seen as the most appropriate option, as the falling demand from consumers as they switched to their electronic communications came at a time where the government was not willing to add to public spending. In the event of this, responsibility for economic regulation was passed from Postcomm to Ofcom, who designed and implemented a new regulatory framework. Throughout this report, we will look at the potential benefits and detriments of privatisation; this will be applied in order to draw a conclusion as to whether the privatisation of Royal Mail was the most appropriate action. 2. Reasons for Privatisation One of the main reasons why privatisation may lead to greater efficiency than public ownership is that governments may not have......

Words: 1975 - Pages: 8

Premium Essay

Feasibility Study on Grand Royal Hotel

...this plan with all our known knowledge. Fro the purpose of developing our Strategic / Business Plan, first of all we have given our hotel a name, i.e. “Grand Royal”. In our Strategic / Business Plan we have discussed several factors that are required in developing a good and implementable plan. This plan required a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks. Now, let us understand the purpose of a Strategic / Business Plan. Business / Strategic Plan Purpose: Introduction: In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan. Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend to grow. Grand Royal management team has made an in-depth analysis of its opportunities and weaknesses and it has concluded that the company has an excellent chance to......

Words: 9244 - Pages: 37