Premium Essay

Green Vehicle

In: Business and Management

Submitted By aamirsaleem316
Words 3976
Pages 16
CONSUMER BEHAVIOUR

A Case study on
GREEN vehicles in India: A FUTURE MARKET

FACULTY:-
Dr. Himani Sharma

FROM:-
Aamir Saleem
Roll No – C-022
MBA M&S

Under: Taufeeque Ahmad
Company: JLL India Ltd.
Phone number: 09560427952

ABSTRACT The Indian automobile industry has emerged stronger from the recent global downturn, and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much to look forward to, by way of steady growth in both domestic and export markets, there are some clear challenges accompanying the opportunities in greener vehicles and alternative mobility. The shooting upward trend of price of fuel, pollution and purchasing power of the people the Indian automobile industry look to create a segment of consumer that has demand for the “GREEN VEHICLES” that are more fuel efficient, less CO2 emission and low operating cost or can run on alternate fuel.

KEYWORDS: Green vehicles, Alternate fuel, Hybrid cars, Eco-friendly, CNG/LPG vehicles,
E-mobility

INTRODUCTION
Demographically and economically, India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although two wheelers will remain the primary choice for the majority of purchasers, buoyed by greater appetite from rural areas, the youth market and women. Domestically, some consolidation or alliances might be expected, driven by the need for access to better technology, manufacturing facilities, service and distribution networks. The components sector is in a strong position to cash-in on India’s…...

Similar Documents

Free Essay

Autonomous Vehicles

...Body Slip Angle Observer Based on Nonlinear Tire Model for Electric Vehicle Stabilization Control with In-Wheel Motors Geng Cong, Hori Yoichi (The University of Tokyo) Abstract: Body slip angle is important for electric vehicle stabilization control with in-wheel-motors. However,as sensors to measure body slip angle are very expensive, it needs to estimate β from variables measurable. The most difficult forβestimation is that the strong non-linear characteristics of vehicle, especially non-linear characteristics of tire force makes vehicle model parameters change greatly as vehicle running in nonlinear conditions. This paper proposes an observer based on nonlinear tire model which can describe the tire lateral force in its nonlinear region. Simulation and experimental analysis demonstrate the observer’s effectiveness, especially when the vehicle running in nonlinear cornering regions. Key words: electric vehicle, vehicle stabilization control, body slip angle, nonlinear observer, nonlinear tire model 1. Introduction In recent years, considering environmental protection and energy conservation, electric vehicles (EVs) are intensively developed. Due to the improvement of motor design and control technology, modern configurations are developed for EV. One of the latest configurations is motor-in-wheels, which means motors can be fitted into all the driving wheels of EV independently. For vehicle chassis control, such configuration brings much more advantages.......

Words: 1873 - Pages: 8

Premium Essay

Hybrid Vehicle

...the average automobile consumer demands a better, more fuel efficient vehicle. This demand has forced manufacturers to begin producing hybrid vehicle; first four door hybrid sedan was unveiled by Toyota in 2000. The Toyota Prius’ success encouraged it competitors to roll out their hybrid cars as well setting a common standard for environmentally friendly and efficient vehicles. The relationship of consumer and manufacturer in the car industry on a macro level has always been one in relative equilibrium. As demand increases the car manufacturers have increased supply. The green movement in the United States pushed for hybrid vehicles and car manufacturers responded by producing more vehicles, making the supply line more open. The next venture for an ultimate environmentally friendly vehicle has been the all-electric, plug-in vehicles. The market for all electric vehicles is heavily influenced by numerous variables: government influence to decrease gas consumption, media attitude for a green planet to decrease the potential effects of global warming, and –the big one- gas both its supply influenced by international politics and its consistent rising cost. The production of hybrid cars has increased profoundly since Toyota first released the Prius in 2000. Competitors such as a Ford and GM began releasing hybrids in 2004 and 2007 respectively; increasing consumer options from 2 hybrid vehicles to 10. The graph below shows hybrid market share breakdown in the......

Words: 1403 - Pages: 6

Premium Essay

Green

...such as financial industries where sustainable financing and banking are the new catch-phrases. Delving into the green initiatives in Malaysia, we see the efforts and support that the government has put into realising the green concept in the country. Malaysia gazetted the Environmental Quality (Industrial Effluent) Regulations, Environmental Quality (Sewage) Regulations and Environmental Quality (Control of Pollution from solid waste transfer stations and Landfill) in 2009. Further to this, Malaysia pledged to reduce carbon dioxide emissions by up to 40% by 2020. The seriousness of the Malaysian government’s intentions towards climate change and the need for energy security and green technology, ultimately led to the establishment of the Ministry of Energy, Green Technology and Water on 9 April 2009. The National Green Technology Policy is defined by four main pillars – energy, minimising energy consumption; environment, conserving and minimising environmental impact; economy, enhancing economic development through technology and social, a need to improve the quality of life for all. The policy basically intends to utilise energy efficiently in bid to enhance the economy while increasing the nation’s capability for green technology innovation and educating the public on green technology. The government has put much effort in ensuring the creation of a green community in the tenth, eleventh and twelfth Malaysia plans. In the current Malaysia plan there is much......

Words: 1259 - Pages: 6

Premium Essay

Green Car Rental Feasibility Study: Hydrogen Vehicles

...Green Car Rental Feasibility Study: Hydrogen Vehicles Student Name COMM/215 Month DD, YYYY Faculty Name Green Car Rental Feasibility Study: Hydrogen Vehicles Introduction Obtaining a fleet of alternate fuel vehicles 5 years ago, proved to be a very good decision for the company. There is a growing trend across America to use alternative fuel sources. Americans are more eco-friendly, and looking for transportation options that can save them money as well as become more environmentally conscious. Based on this demand, many car manufacturers are now developing and producing more energy efficient vehicles. Firmly established as a leader in our industry, Green Car Rental entered the alternate fuel vehicle market, in response to the desires expressed by its customers. Based on our award winning success with alternative fuel vehicles, and the growing consumer demand for even more efficient, reduced emission vehicles, Green Car Rental Company intends to demonstrate the feasibility, and lead the rental car industry again by adding hydrogen fuel cell vehicles to our fleet. Product Information Hydrogen is a simple and plentiful, odorless, and colorless gas (H2) derived from gas fields. It is an abundant resource for fuel once processed. Manufacturers from BMW to Toyota have been developing numerous strategies to utilize hydrogen to power vehicles. Aside from CNG (compressed natural gas), LNG, and a host of other alternative fuel resources, hydrogen although expensive to...

Words: 2470 - Pages: 10

Free Essay

Electric Vehicle

...started taking steps in this direction. In America, for example, The Obama administration has, set forth a goal of having one million electric-powered vehicles on U.S. roads by 2015, while some others have also proposed a medium-term goal where electric vehicles would consist of 20% of the passenger vehicle fleet by 2030 or approximately 30 million electric vehicles to contribute toward greener planet or reduce their carbon print. Many big automobile companies have also started taking steps in this direction by giving serious thought to development of battery operated vehicle or hybrid vehicles. Nissan Motor for example has already put a six billion dollars bet in the growing market for such vehicles. To those worried about the over dependence of their countries on exports of oil from foreign countries, development and deployment of electric vehicles will be a huge respite. Implementing stronger efficiency standards and imposing higher taxes on motor fuels are some steps in the direction to reduce over dependency on depleting natural resources, but achieving even greater reductions will require changing the way people power their transportation system or use vehicle/cars/public transportation to travel. To those worried about climate change, greenhouse emission and depleting ozone layer, electric cars, or battery powered vehicles could increasingly be considered a boon. Finally, to countries and states which are increasingly trying to reduce their atmospheric carbon content......

Words: 1020 - Pages: 5

Premium Essay

The Reality of Going Green: Hybrid Vehicles

...The Reality of Going Green: Hybrid Vehicles Tanya Messina Contemporary Applications of the Sciences | SCI215 A01 Faculty: Dr. Gomillion Argosy University July 12, 2014 Abstract Hybrid vehicles are known for having more than one battery and two engines (electric and gas) that help alternate the energy needed to run. While a majority of hybrid vehicles are designed not to burn as much fossil fuel, some hybrid vehicles may be designed to use other alternative fuels (such as hydrogen, biodiesel, flex-fuel, etc.). This not only makes them fuel efficient, but friendly to the environment as well. Conscious that carbon dioxide released from the burning of fossil fuels is driving global warming, many drivers have opted for hybrids because their fuel efficiency makes them relatively environmentally friendly (Hewitt, et al., 2006). There is a huge difference between non-hybrid vehicles and hybrid vehicles. Unlike the hybrid vehicles, a non-hybrid vehicle only burns fossil fuels that causes smog and a variety of harmful gases (such as nitrogen oxide and carbon monoxide) into the atmosphere, which may be responsible for global......

Words: 2210 - Pages: 9

Premium Essay

The Coming of Intelligent Green Vehicles

...bill allowing tests of self-driving cars. And legislation has also been introduced to make self-driving cars street legal in California. Self-driving cars may take some getting used to, but we are only at the dawn of a new age in automotive automation. Ever since the 1939 World's Fair, the idea of autonomous vehicles has captured the public's imagination. Today, intelligent, green vehicles are driving the future of transportation. The looming energy and environmental MegaCrisis has carmakers scrambling to raise fuel economy and develop commercially viable vehicles that limit pollutants. Enabling technologies such as advanced IT systems, artificial intelligence, and speech recognition are giving rise to smart cars that drive themselves and to highway "road trains" or platoons. However, some skepticism remains for the latter, as the rapid installation of intelligent systems in vehicles currently outpaces the level of R&D for platoons. Drawing on TechCast's work, this article explains how hybrids, electrics, fuel-cell cars, and intelligent vehicles are likely to enter mainstream use. (See the table "Summary of TechCast Results on Intelligent and Green Vehicles.") Hybrids: The All-Purpose Car? An industrializing world population, a warming planet, and depleting supplies of fossil fuels are causing rising prices at the pump. Consumers are increasingly looking to save on fuel costs. Under the leadership of Japanese carmakers, the first mass-produced......

Words: 3962 - Pages: 16

Premium Essay

Autonomous Vehicles

...Driverless vehicles are becoming a known subject throughout society today. There are huge controversies of whether or not they will be safe, how they will operate, and how their use will affect the government as well as how they’ll affect the people who are using or are around them. Autonomous vehicular technology will change the way we live as well as the laws we have to follow. Whether or not the changes will be good is debatable. Law-making will be affected in that the older/traditional laws we have now will not be up to par with the technology we will soon face. The effect of autonomous vehicles on the economy could be for the greater good of society, or could help contribute to the further downfall of it, depending on where the technology is developed as well as how and where it is used. Autonomous cars could and will affect society, in that of the economy. The start of the use of the technology could potentially contribute to the unemployment rate, which would help diminish what good of the economy we have left. As Bernard Condon and Paul Wiseman ponder “Are we prepared for an economy in which 50% of people aren’t working?” (Condon/Wiseman). As technology ascends greatly, jobs are created and destroyed. With this,wages will plummet, and the unemployment rate will continue to escalate. “What happens to the millions of people who make a living driving cars and trucks--jobs that always have seemed sheltered from the onslaught of technology?” (Wiseman/Condon). If......

Words: 1540 - Pages: 7

Free Essay

Green

...Stephanie Martinez Ms. Hawkins English 976 November 24, 2014 “You Must Vote” On September 21, 2012 Hank Green discusses in his Vlog “You Must Vote” how important it is as an American to vote. Green examines all the horrible reasons why people say that they don’t want to, or why they can’t vote. One example Green gives is “one single vote might not count towards who wins the election but every vote does count” (Green). What he is saying is to those of you who think that your one vote won’t change anything, but in fact it does. You need multiple people to make a difference and you can be one of those people. Green talks about how Americans have a voice in this country and voting is a way to get one of those voices heard. We have pretty good system when it comes to voting what we say goes we all have a say in what happens in this country. “Voting is our responsibility” (Green). Green basically is saying that voting is important so all those excuses you have are just excuses and you need to let your voice be heard. I defiantly agree with Green I have never voted and I realize now that my vote might not have a huge impact to what happens but it is still an impact. If only half of people voted in the United States then the other half of people wouldn’t matter. For example, if they voted gay marriage illegal then it will be because no one else is voting to help change it. If all Americans voted then everyone’s view and opinions would matter. After, watching this video I......

Words: 313 - Pages: 2

Premium Essay

Hybrid Vehicles

... TABLE OF CONTENTS Executive Summary Introduction What is a Hybrid Vehicle a. Brief History and Explanation b. How it Works c. Recent Popularity and Expected Future Sales Demographics a. Age b. Gender c. Income d. Ethnicity Psychographics Green Marketing Strategies The Decision Making Process a. About the Process b. Problem Recognition c. Information Search d. Evaluation of Alternatives e. Product Choice and Outcome f. Conclusion Diffusion of Innovation a. About the Process b. Compatibility c. Trialability d. Complexity e. Observability f. Relative advantage g. Prediction of Future Diffusion Conclusion Works Cited 2 3 4 6 9 10 12 16 20 23 1 EXECUTIVE SUMMARY This is a comprehensive report that discusses the innovation of the fuel efficient and environmentally friendly hybrid vehicle, which types of consumers purchase them and suggests certain Consumer Behavior concepts that explain why they are becoming so popular. The report begins with a brief explanation of the vehicles history along with a short explanation of how the vehicle operates. It also explains how the impacts of our economy and the environment have created a new wave of popularity and demand for the hybrid. It then transitions into the demographics and psychographics segment of the hybrid target market: age, gender, income, ethnicity, and the environmentally conscious attitudes that create the demand to purchase a hybrid vehicle. The next section of the report suggests three consumer......

Words: 5993 - Pages: 24

Premium Essay

Vehicle

... Roll No: B-37 Noida INTRODUCTION The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative growth rates. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand, overtaking Thailand to become third in 2010. As of 2010, India was home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making India the second fastest growing automobile market in the world (after China). India's passenger car and commercial vehicle manufacturing industry recently overtook Brazil to become the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. From 2011 to 2012, the industry grew 16-18%, selling around three million units. According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, not 5 million as previously projected. In 2011, there were 3,695 factories producing automotive parts in all of India. The average firm made US$6 million in annual revenue with profits close to US$400 thousand. The majority of India's car manufacturing industry is evenly divided into three "clusters". Around Chennai is the southernmost and largest, with a 35% revenue share, accounting for 60% of the country's......

Words: 1343 - Pages: 6

Premium Essay

Green

...Student’s name Tutor Unit Date Impacts of going Green Assets refer to economic resource whereas liability refers to legal debt that a company incurs in the course of doing business. Current assets include ready money, investments, accounts receivable and register. Current liabilities include accounts owed, accrued salaries, accrued taxes and bank loans. Companies such must Method strive to maximize return on the assets while reducing their liabilities. One way of achieving this goal is by adopting cost efficiencies in doing business. Therefore, greener operations ability to cut method's costs will result in an increase in assets. The company can use the money arising from the adoption of green operation to acquire more assets either by having more investments to continue building the company. Additionally, green operations ability to cut the company's costs will ensure that the company can reduce their legal debts by using the move money saved as a result of going green to payoff some of the debt. The green operations will further ensure that the company does not incur liabilities in the course of doing their business. Method’s move to pursue green business activities that are costly in the short term is informed by the benefits it stands to gain in the long-run. The benefits of pursuing green operations make it the future of doing business. For instance, it allows the company to cut on operational costs. Green products are becoming popular with customers, and a company...

Words: 547 - Pages: 3

Premium Essay

Electric Vehicle

...electric vehicles Rui Miao*, Fasheng Xu, Kai Zhang and Zhibin Jiang Department of Industrial Engineering and Logistics Management, Shanghai Jiao Tong University, Shanghai, China (Received 22 June 2012; accepted 23 January 2014) Electric vehicles (EVs) are now widely acknowledged as a potential ideal means of transportation in the near future in terms of environmental protection and oil crisis. The possible success of the future market for EVs is based on how much of EVs’ value can be perceived by their potential customers. Thus, research on customer perceived value (CPV) of EVs can help us, and especially EV manufacturers, understand the main factors contributing to CPV and how to design suitable EVs that can yield higher CPV. This paper first constructs a multi-scale model for the measurement of CPV based on surveys conducted at Shanghai, China. Then, the decision-making trial and evaluation laboratory method is applied to evaluate the importance of every scale and depict the internal relations among different scales on the impact-relations map (IRM). Further, a novel version of the house of quality is created to conduct technical feasibility analysis for the improvement of each scale. Finally, market segmentation for EV industry is proposed and discussed based on the analysis of the IRM, which could be a practical strategy for EV manufacturers to design appealing EVs and deliver the proper value at the right cost to the right people. Keywords: electric......

Words: 9789 - Pages: 40

Free Essay

Hybrid Vehicles

...industry will be impacted over the next five years. Lawmakers are constantly changing the rules and regulations that automakers have to produce cars by. In the following essay we will use a macro trend analysis to determine the path of the hybrid vehicle. Issues Legislation has evolved over recent years requiring automakers to adhere to a minimum fuel economy standard. As gas prices continue to rise, people have started to trend toward more energy efficient means of transportation. Hybrid vehicles have an electric motor along with rechargeable batteries and have an increased efficiency of up to 50 percent. There is an onboard computer that switches between gas and electric power. The hybrid car runs on the energy of the battery when it is cruising, using less energy. When it needs additional power, the fuel engine is used for energy purposes. The market for hybrids can be analyzed by looking at the macro-environmental trends (macro trends). According to Mullins and Walker (2010), “the macro-environment can be divided into six major components: demographic, sociocultural, economic, technological, regulatory, and natural environments” (p. 74). Understanding these trends will help managers learn how to market these vehicles successfully. The questions for the marketers are easy but they are complicated at the same time. Selling a premium product at a higher price is difficult to accomplish so the marketing team has to analyze the environment they will be......

Words: 985 - Pages: 4

Free Essay

Hybrid Vehicle

...hybrid vehicle Abstract The topic of this research paper is the impact of hybrid electric vehicles (HEVs) on the environment and society. The methodologies used to carry out research on this topic include collecting information on HEVs, their components, pollution caused by the manufacturing of their batteries, their economics, and their safety. The conclusions of the report are that HEVs adversely impact the environment and society. iii Table of Contents Abstract ......................................................................................................................................... ii Table of Contents ........................................................................................................................... iii Table of Figures ............................................................................................................................. vi Introduction ................................................................................................................................... 1 1. Definition of the Problem ........................................................................................................... 6 1.1 Fossil Fuels ............................................................................................................................ 6 1.2 Air Pollution .......................................................................................................................... 7......

Words: 12114 - Pages: 49