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Google and Yahoo Swot Analysis

In: Business and Management

Submitted By andbiljana
Words 3921
Pages 16
1. Introduction The purpose of this project is to compare Google Inc. with Yahoo Inc. by using the SWOT analysis. As we live in modern era, in the era of e-society, there are probably not too many people in the world that haven’t heard about Google and Yahoo, these two major players in the Internet and computer software industry with continued history of rivalry. These two multinational corporations own the two most used search engines. The site google.com is ranked as number one in the world according to the three-month Alexa (provides traffic data, global rankings and other information on thousands of websites) traffic rankings. About 30% of visitors to this site come from the US. Google-owned site youtube.com is ranked as number three in the world according to the three-month Alexa traffic rankings, while yahoo.com is ranked as number four in the world according to the three-month Alexa traffic rankings. It is estimated that 33% of visitors to the site come from the US, but it is also popular in Taiwan, where it is ranked as number one . Google Inc. and Yahoo Inc. are both an example of an online mall e-business model. Both Yahoo and Google share a lot of the same target groups yet from different perspectives.
2. SWOT analysis
The SWOT analysis provides information that the company can use in order to adjust the resources and capabilities to the competitive environment. Therefore, it is an important instrument in strategy formulation, selection and planning. SWOT analysis is actually a scan of both, internal and external environment in which the company operates. SWOT refers to strengths (S) and weaknesses (W) as internal factors, as well as opportunities (O) and threats (T) as external factors .
2.1 Google
2.1.1 History and growth
Google was co-founded by Larry Page and Sergey Brin while both attended Stanford University. First, back in 1996 they began to…...

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