Premium Essay

Foxy Original Case

In: Business and Management

Submitted By eyesofjade
Words 896
Pages 4
Problem Statement
Retailers are upset that Foxy is selling their products at festivals for a lower price. Retailers believe this is tarnishing their image and cannibalizing their sales during the summer. The decision that needs to be addressed is the partners need to decide whether to continue selling at festivals and to retailers at different prices or to focus on a single distribution method.

Situation Analysis
Opportunities: * To distribute product at higher end festivals * Develop a third line for festivals * Expand the target market as trends grow
* Background experience in the business and in design/production of jewellery * Unique product in the industry * Cost effective products * Small production costs * Direct relationship to customers through festivals and retail clients * They represent their own company/products * Low cost allows high mark up for retailers (industry avg 150%)
* Young, minimal life experience * Low end festivals can damage the brands image * A Tarnished retail product, occurring from cheaper sold products at Foxy’s festivals * Conflicting methods of distribution

Current Financial Situation

Alternative #1
Sara and Julie have the option to attend only three festivals during the summer months instead of the seven that they currently attend. From this they can focus more on increasing sales with their retailers.

Qualitative: Pros | Cons | * Less time wasted at festivals that do not bring in much revenue * Focus more on building relationships with retailers | * Less festivals means less contact with people to give feedback about the designs |

Choosing the top three most valuable festivals Festival | Sales Volume | Beaches art and craft show | = 2,616 | Oakville Festival | = 2,057 | Friendship…...

Similar Documents

Free Essay

Original Creation of Earth

...Original Creation of the Earth (The Big Bang vs. Six-Day Creation) TANITKA C. SMITH PHSC210_A24_201240 Debora Ladner December 3, 2012 INTRODUCTION The Big-Bang Theory, accepted widely by atheists and many scientists, simply says this: between 10 and 20 billion years ago a “bang” or explosion occurred from a single point in nothingness and with the scattering of googles of atoms, the earth came into being. An eruption of sorts occurred, haphazardly distributing the smallest particles of matter that miraculously adjoined themselves to create living, breathing organisms and every other object on the earth. Every word of the Bible is true. Every day, creation scientists are finding more and more evidence to support the six days of creation. There is nothing wrong with science, but in the end it is the fallible word of man. YOUNG EARTH At its simplest, evolution is a hypothesis which claims that all life has descended with modification from a primitive single celled organism in the remote past. The development has been one of increasing complexity. Originally, the first cell evolved from a preexisting organic “soup” in a primeval ocean, which in turn developed from chance conglomerations of inorganic chemicals. Ultimately, these chemicals themselves were produced by the “Big Bang” origin of the actual universe. Against overwhelming evidence it is said that the Big Bang happened billions of years ago, and gives argument that the earth and the universe......

Words: 1106 - Pages: 5

Premium Essay

The Original Shithead

...“ knows her rights and what to do” if she is wrongfully discharged. She also says she took a business law class in undergrad that taught her “everything she needs to know about exceptions to the employment-at-will doctrine and wrongful discharge in violation of public policy”. An employee can claim wrongful termination in violation of public policy if each of the following criteria are met: 1. An employer-employee relationship existed; 2. The employer terminated the employee (or took other adverse employment actions); 3. The termination was a violation of public policy; 4. The termination was a legal cause of the employee’s injury; and 5. The employee suffered damages as a result of having been terminated. In this case, there is an employer-employee relationship since Jennifer is hired by and working for the company. If she is discharged, criterion 2 on the list above is met as well. However, a violation of public policy only occurs when there is a causal link between the employee’s protected activity and the termination. Such protected activities include some of the following: * Employment discrimination; * Violation of family or medical leave laws; * Unsafe workplace; * Refusing to sign covenants not to compete; * Terminating an employee for breaching a non-compete agreement with a former employer ( If she is discharged, it would be impossible to establish a link between a protected activity and the termination.......

Words: 1582 - Pages: 7

Premium Essay

An Essay on the Original Intent of the Second Amendment

...years of prohibition had nurtured an atmosphere of speakeasies, bootlegging, gangsters, and mafia. The year following the repeal of prohibition was marred by some of the worst gangster violence in American history. John Dillinger and Baby Face Nelson were on the run. Bonnie and Clyde were killed in that year (1934 in the United States, 2013). The nation had just finished its war with Al Capone’s gang (Al Capone, 2013). The people were tired of the unrestrained violence and, in an apparent classic effort to obtain safety at the expense of liberty, were willing to accept limits on the right to bear arms. Although this discussion is not about the history of gun control but about the right to bear arms, it bears mentioning that, in almost all cases in which federal gun control has been enacted, the legislation was enacted following an acute emotional crisis or tragedy that either frightened people or tugged at their heart strings (Garrett). In 1968, following the assassinations of President Kennedy, Rev. Martin Luther King, and Robert F. Kennedy, Congress passed the Gun Control Act of 1968, prohibiting mail order sales of firearms and adding to the list of dangerous people prohibited from owning and possessing firearms (Garrett). In 1994, Congress passed the Brady Handgun Violence Prevention Act, which, among other stipulations, required a five-day waiting period before a purchaser could take possession of a purchased firearm. The act was named for James Brady, the former......

Words: 2488 - Pages: 10

Free Essay

Original Sin

...Judaism’s Rejection of the Original Sin In the bible, the story of Adam and Eve in the book of Genesis serves as scriptural evidence of humankind’s first transgression of God’s command resulting in the expulsion from paradise. Christians claim that humans are tainted from the fall and many scholars reinforce the idea of a recovery narrative, which depicts the bible as following a pattern of decline and recovery, thereby reinforcing the belief that something was once lost and must be recovered. After mankind’s fall from the state of perfection, Christians believed that Jesus was their savior and would consequently sacrifice himself in order to redeem man. Through the act of disobedience in Genesis emerged the concept of the original sin, which stipulates that humans are born sinners and that sins pass from parent to child as an inherited characteristic. Jewish believers, however, often criticize this notion and although they acknowledge that the human race came under the dominion of sin, which would affect their subsequent environment, Judaism, unlike Christianity denies that man is born into this world in a state of sin. Judaism affirms that the act of sinning is not part of the human condition but rather represents a conflict between two opposing inclinations (a good and an evil tendency) and that man has the ability to resist sin and can overcome the evil inclination by willing himself to become a righteous person. Therefore, Jewish people believe that man is......

Words: 2065 - Pages: 9

Premium Essay

Case Study

...techniques of cost allocation. 3. To understand the relationship between cost and volume and application of this in making different decisions. 4. To develop ability to make different decisions by using accounting information. 5. To understand the application of budgeting and standard costing as controlling tool. 6. To apply the different tools of management accounting for performance appraisal. To achieve these objectives, teaching focus will be on conveying the specific concepts and develops analysis capabilities without losing the general management perspective. COURSE MATERIALS: The course packet is ready for you to purchase at the Resource Center. IT IS ESSENTIAL FOR EVERYONE TO PURCHASE THE COURSE PACKET. This packet contains case-materials (Prescribed book is available in market, you can purchase it). Required readings should be done before the class for which they are assigned. PRESCRIBED TEXTBOOK: 1. Cost Accounting by Horengren 14th Edition REFFRENCE TEXTBOOKS: 2. Cost Accounting by Matz and Usery 7th Edition 3. Management and Cost Accounting by Collin Drury, 7th Edition Most of these books are available at GIFT University Library. PREREQUISITES: ACC-512: Cost Accounting must be cleared. GRADING & EVALUATION: Your final grade in the course will be computed using the following weights: Assessment Individual/Group Percent Class Participation &......

Words: 921 - Pages: 4

Premium Essay

Module 3 Original Assignment

...and law suits are what is going to come out of it. I do not think though that these drug companies should have immunity from lawsuits. In the article titled “Supreme Courts Hears Case on Vaccine Lawsuits,” it details how because of some side effects that vaccines have caused certain complications after the vaccine was given. It states that these cases could “open the floodgates to thousands of lawsuits.” It is the drug companies’ responsibility to create drugs that are not harmful to the society they are serving, and there should be legal implications if they do not. In regards to the utilitarian theory, these vaccines help to prevent disease, which would maximize happiness in a society. When something goes wrong and there is a dangerous side effect, the drug company should be liable for that. Like the utilitarian states, all consequences should be considered before acting on a decision. The drug companies have a responsibility to consider all options and side effects before deciding to administer any type of drug. The article also stated that in one case, “there was an alternate vaccine that was just as effective and posed fewer side effects, but the manufacturer did not make it available because it couldn’t make as much money off it.” So, I believe that companies should be liable that case. They should have considered all the options and chose the safest one that would maximize happiness, not the one where they could make more money. 3. is it ethical for......

Words: 1476 - Pages: 6

Premium Essay

Rawls' Original Position

...#2) Rawls’ original position and the veil of ignorance play a part with each other and focus on how a state will ultimately end up if people decide to form a social contract. Considering there are differences between people, such as social status, education, endurance, sex, race, etc…, Rawls says to imagine a veil of ignorance so decisions are not influenced from a place of self-interest. When individual persons part of a society, put a veil of ignorance each individual will disregard and eliminate bias notions amongst each other in that society including their own self. “Let us assume, to fix ideas, that society is a more or less self-sufficient association of persons who in their relations to one another recognize certain rules of conduct as binding and who for the most part act in accordance with them.” (Nozick, XB pg. 94-95 Para. 5) Rawls is assuming here that a society put aside their differences and acts accordingly by way of tacit acknowledgement concerning rules of conduct that connect them to each other. The veil of ignorance is a significant part of Rawls’ original position. This gives Rawls’ concept of original position because there are no biases or judgmental decisions made and everyone in that society seeks the benefit of each other. Original position is then assumed since everyone in the supposed society is equal and has no bias opinions due to the veil of ignorance. Even though the original position is assumed and “…these rules specify a system of......

Words: 633 - Pages: 3

Premium Essay


...Introduction Established in 1998, Foxy Originals is a Canadian jewelry company founded by 2 partners, Jen Kluger and Suzie Orol. These 2 designers were passionate about jewelry design focusing on customers in the age group between 18 and 30. Starting their business by selling jewelry on the roads during various outdoor festival and summer concerts, they have always remained two steps ahead of their competitors and their jewelry could be found in 250 boutiques in Canada. Kluger and Orol personally sold their product and managed all the operations. Major issues With the growing popularity of the design, many stores have Foxy line of jewelries, which means that the market is coming to a cease. Given this scenario they want to expand their territory and would want to expand their business in US. While choosing to expand their business they are in dilemma on whether to obtain trade shows or hiring sales representative or both as best method of distributions. Profitable distribution channel From the calculation of different distribution methods we can conclude that with the worst effect on sales, distribution by representative will be more profitable as compared to distribution method by trade show. But when we compare the highest sales volume, trade show is more profitable channel of distribution as compared to sales representative channel of distribution. Choose a distribution strategy Considering both the option, distribution by trade show is more preferred. In this way...

Words: 338 - Pages: 2

Premium Essay


...DEPARTMENT OF ACCOUNTANCY UNIVERSITY OF ILLINOIS MEMORANDUM TO: Jen Kluger and Suzie Orol FROM: Casey Megan, Yi Wang, Andrew Juhnke, Sida Pan DATE: September 21, 2015 SUBJECT: Foxy Originals Memorandum INTRODUCTION Foxy Originals has proposed the challenge of identifying the optimal method for expansion from the Canadian fashion market into the United States fashion market. Both hiring sales representatives and attending trade shows provide promising opportunities to enter the U.S. market, and by conducting a CVP analysis the best choice can be easily identified. MISSION OF FOXY ORIGINALS Foxy Originals has two primary missions. First, they aim to provide high-quality products to all customers. The co-founders of Foxy Originals, Jen Kluger and Suzie Orol, believe that life should be fun, bright and full of excitement. They also create their unique jewelry based on this belief, to help women sparkle and shine without breaking the bank. Second, the mission of a company's founder is always making a profit for the company. Only by making a profit can they keep the company operating in good condition so that they can provide high-quality products and service to their customers constantly. By entering the U.S. market, Kluger and Orol hope to avoid market saturation in Canada while bringing their product to more customers. ADVANTAGES/DISADVANTAGES OF PERSONAL ATTENDANCE Attending shows personally has unique advantages over hiring sales......

Words: 934 - Pages: 4

Free Essay

Foxy Original Case Study

...TO: Jen Kluger, Suzie Orol FROM: DATE: September 12, 2011 SUBJECT: Foxy Originals Expansion into U.S. Market Introduction This memorandum compares two approaches Foxy Originals can take to expand their Canada-based operations into U.S. markets. Specifically, CVP analyses will be conducted to figure out the financial implications of each method. Finally, recommendations will be made about how Foxy Originals should proceed in its expansion. Mission of Foxy Originals Jen Kluger and Suzie Orol built Foxy Originals on the principles of having fun, gaining exposure for new product lines, and staying ahead of fashion trends. Foxy offers high style and high-quality jewelry at an affordable price, targeted toward women between 18 and 30 years of age. Kluger and Orol have established a strong Foxy presence in the Canadian market and are now ready to expand into the much larger United States markets with the hope of growing profit by at least $100,000. Kluger and Orol first have to decide whether the best method of distribution going forward is to attend trade shows or hiring sales representatives in the key U.S. fashion hubs. Option 1: Personal Attendance Trade shows are a good place to expand a business because they are very large, often with over 75,000 buyers. Jewelry companies set up booths to showcase their products to these potential buyers, who then place orders for select merchandise they would like to sell in their stores. Trade shows are a good place to learn...

Words: 849 - Pages: 4

Premium Essay

Original Imc Plan: Coffee World

...Assignment 4 Original IMC Plan Integrated Marketing Communication (MBA 570) Zaved Mannan D-6 Tower Bhaban, Fuller Road Dhaka University Campus Dhaka 1000 Bangladesh Student ID: 11320053 Date: 12.10.2011 Charles Sturt University Australia Executive Summery Coffee World is Swiss based global premium coffee chain and like to expand its business in Spain. Marketers have prepared an original IMC plan based on zero-based planning model. Target markets are mainly tourists (40%), professional (30%), students (20%) and others (10%). This report has analyzed critically Company’s strengths, weaknesses, opportunities and threats in Spain market. Communication objectives can be based on think-feel-do model. Coffee World’s behavioral communication is to offer best product and service to the customer. Marketers will use various MC tools to crack the Spanish market. Campaign message will be “Where The World Meets!” Marketers will use ‘demonstration’ and ‘humor’ strategy to run IMC plan. A detailed IMC plan for Coffee World is discussed in this report. The report will evaluate the effectiveness of proposed IMC plan. Table of Contents Introduction 4 Zero Based Planning 4 Identify Target Market 5 SWOT Analysis 6 Marketing Communication Objectives 8 Developing Strategies & Tactics 10 Integrated Marketing Communication 12 Evaluation Effectiveness 15 Conclusion 15 Appendix 16 References ...

Words: 7760 - Pages: 32

Premium Essay

Module 6 - Original Assignment

...BUSINESS ETHICS MODULE 6 M6 - ORIGINAL ASSIGNMENT Question: For over two hundred years, white males have been the most powerful group in the United States. Through economic exclusions, enforced by laws and reinforced by deep cultural attitudes, there has existed, in effect, a preferential hiring program for white males. In light of that historical reality and the dynamics that remain in our culture, evaluate the contemporary strategy of affirmative action for minorities to bring about more fairness in hiring and promotion practices. Draw heavily from the assigned readings and then explain and defend your arguments concerning affirmative action and "reverse discrimination." The fact that we are still talking about job discrimination, in the 21 century is really a sad thing. We have made amazing strides in all fields of science and medicine, we have the capability of having AI (artificial intelligence) and the ability to reach out and touch someone across continents in a matter of seconds via the internet. Yet, as a human race we have done very poorly in treating our fellow human with the dignity and respect we expect to be treated ourselves in return. If we were to do as Kant said, to treat “their ends as our end," we would all be treating each other impartially, (Shaw and Barry, 2013, pg. 90). But, since we are not, we are still having this dialogue. Affirmative action was brought upon by necessity. It was adopted in order to shift the balance toward......

Words: 839 - Pages: 4

Free Essay

The Original Keep

...The Original Keep We know that after the Norman Conquest (and the initial massacres) Britain settled down to an uneasy peace. The Viking raids became much less of a concern, everyday life was probably more settled than it had been in the 10th century. The Normans bought with them castle building technologies, and throughout the 11-14th centuries they build hundreds of castles throughout England, which in turn influenced Scottish Kings and barons to build their own fortifications. The foundations of Hogwarts Castle probably dates from this period. The important thing to remember is that Hogwarts Castle was never built to be a school because boarding schools, as we would understand them, did not exist at the point when it was built. It was likely that the original hill fort settlement of Hogwarts was already in an ideal defensive location and the local baron (probably also a magical person) started building a castle to protect the economically important town. The first phase of building would have resulted in nothing more than a square stone tower (called a keep) and strengthening of existing walls. However we know from history that castles, if they were strategically important, were constantly expanded and updated. Thus Hogwarts castle probably grew in size over the next few centuries adding a great hall, towers, ramparts etc. The round towers described in the book would not have been added until the 14th century, when it was discovered that round towers were......

Words: 1267 - Pages: 6

Free Essay

Barbara Kruger: Old Is Original

...Barbara Kruger : Old Is Original The concept of postmodernism is typified as a return to traditional materials and forms. Consequently, much of the art of this genre is filled with imagery and objects that pertain to previous original concepts. These modern artistic endeavors also include the creativity involved in postmodernism which comes from the new arrangement of said past concepts. The primary notion of postmodernism rejects the modernists preoccupation with aestheticism as well as the formal qualities tied to the movement. In effect, something new is created from something old. As postmodernism progressed, many artists and critics alike began to question the fundamental and intrinsic values and motivations behind the modernist movement. While postmodernists were beginning to explore their newly created movement, French philosophers Jean Baudrillard and Roland Barthes introduced new theories regarding the flourishing artistic practices of simulation and appropriation. In 1967 Roland Barthes wrote in his essay "The Death of the Author," stripped both dominion and creation from artists and writers, declaring, “A text is not a line of words releasing a single ‘theological’ meaning (the ‘message’ of the Author-God), but a multi-dimensional space in which a variety of writings, none of them original, blend and clash.” According to Barthes, no new creations were unique in any way. They were all merely reinterpretations of those ideas which came first. Consequently,......

Words: 1179 - Pages: 5

Free Essay

Athens, the Original Eternal City

...Athens, the Original Eternal City They say Rome wasn’t built in a day. Neither was Athens. Though the Athenians never managed to build an empire the size of Rome’s, they did spread their culture and ideas throughout the Mediterranean. Athens during the Classical, or Hellenic, period (500-340 B.C.E) can easily be compared to Rome at its height in terms of art, and architecture, and far surpassed it in philosophy. While Rome was still struggling for independence from its Etruscan masters, Athens was the center of the Hellenic world. While Alexander the Great was learning from his Athenian tutor, Rome was putting down Latin rebellions. Even under Roman rule, Athens was favored for its ancient accomplishments. Rome may be the Eternal City, but it is simply a backwater pretender to Athens. Democracy is probably Athens most well known characteristic, but it was not always that way. Like every other Greek city during the Mycenaean period (1500-1200 B.C.E.), Athens was once ruled by a king. Little is known of Athens during this period, though the archeological record combined with popular myth from later periods may give us an insight. The names of several legendary kings of Athens have come down to us: in particular Erectheus, the first king, who was believed to have established the worship of the goddess Athena on the Acropolis, and Theseus, killer of the Minotaur, who (according to the Greek historian Plutarch) unified Attica (Connolly 10). Legend tells......

Words: 5064 - Pages: 21