Premium Essay

Ford Product in Malaysia

In: Business and Management

Submitted By littleking0609
Words 1058
Pages 5
PRODUCT
Product is anything that can be offered to a market for attention, acquisition, use, or Consumption, which might satisfy a want or need. Products include more than just tangible goods. Broadly defined, products include physical objects, services, events, persons, places, organizations, ideas or mixes of these entities. Services are a form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Today, companies are creating and managing customer experiences with their products

All products, whether they are physical things, or services, emerge with an end user in mind. This is a key part of meeting the needs of a market.

Ford carries many brands within each line. Product line depth refers to the number of versions offered of each product in the line. Thus, Ford's Fusion comes in three different models and specifications. Finally, the consistency of the product mix refers to how closely relate the various product lines are in end use, production requirements, distribution channels, or some other way.
Ford Products
• Passenger cars and trucks
• Buses and vans
• Sport utility vehicles
• Vehicle accessories
• After sales vehicle parts and products
• Extended repair service products

However, there are only limited product available in Malaysia.

All-New Ford Focus 2.0L Sport+

2.0L Sport

2.0L Titanium+

2.0L Titanium

All-New Ford Focus ST 2.0L Ecoboost GTDI

Ford Ranger 2.2L XLT 4x4 Automatic

2.2L XLT 4x4 Manual

2.2L XL 4x4 Manual

Ford Mondeo 2.0L EcoBoost Petrol 240PS / 340Nm

Ford S-Max 2.0L EboBoost Petrol 240PS / 340Nm

Ford Fiesta 1.6L Sport Ti-VCT Automatic

1.6L Sedan LX Ti-VCT Automatic

1.4L Sport LX Manual

Ford Escape XLT 2.3L 4x4

XLS 2.3L 4x2

Ford…...

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