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Firebird Electric, Us

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Submitted By tibz
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Firebird Electric, U.S.1
In 1994, Firebird Electric, U.S. (Firebird), was the first foreign supplier to relocate to the United States to supply the Road-Master Car Company. Located in Columbia, South Carolina, Firebird supplies headlights, taillights, lid lamps, center high mounts, and front-turn assemblies to Road-Master. Road-Master sales account for 98.5 percent of Firebird’s revenues. Original equipment manufacturing (OEM) lighting is supplied to the Orangeburg plant, the Columbia auto plant, and the Columbia motorcycle plant. In addition, service (aftermarket) products are made for foreign and domestic demands. Weekly shipments go to Road-Master Canada Manufacturing and Road-Master De Mexico. Service models also are shipped to Germany, Brazil, and Japan.
Firebird Electric, U.S., exports components from the molding division to sister and parent companies. Molded parts also are supplied to Road-Master.
OPERATIONS AT FIREBIRD U.S.
Firebird has five distinct operations centers. The East plant manufactures light assemblies and units. Manufacturing I produces headlights and front-turn assemblies. Manufacturing II assembles taillights, lid lamps, center high mounts, and aftermarket products. The West plant provides components to assembly and external sales. Manufacturing III is a sanitization and coating process for lenses, reflectors, and extensions. Manufacturing IV is a die injection molding facility producing reflectors, lenses, and housings. A halogen bulb department provides the majority of the bulbs used in production.
Assembly in the East Plant
Approximately 40 lines supply different makes, models, and types of lighting for Road-Master vehicles. Dedicated lines run multiple shifts to meet OEM production for current year A-car and B-car models. OEM production for the Avenger and Odyssey Minivan runs on one-shift dedicated lines. OEM requirements may exceed…...

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