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Financial Bps

In: Business and Management

Submitted By chloe15
Words 301
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D. Project Highlight
With the quality product the firm can produce and faster production time compared to its competitors, the company will be more preferred in its industry and will be able to help the visually impaired to have easier access to the needed information they are required to obtain. The company offers wider selection of titles and different types of prints such as: (1) Regular Braille and (2) Graphic Prints
Brailliant Printing Solutions has a payback period of 3.64 years and has a profitability index of 107%. In addition it has an 18% IRR which indicates that it is safe to invest in the firm if an investor would do such.
The decreasing current ratio and acid test ratio indicates a positive result. It is a proof that the company has the ability to convert short-term assets into cash to cover its debts. Additionally all of the profitability ratios ─ ROE, ROI, Return on Sales, Gross Profit, Margin and Net profit Margin are continuously increasing thus exhibiting that the company is profitable. The ratios also indicate that the company will not be very dependent to any loan; most of its capitalization came from partners’ equity.
Furthermore, in order for the company to be known in the market it would use market penetration as its strategy. This will be done by the use of internet such as websites, blogs and social media, calling cards and brochures, flyers referrals and etc.
The group chose cost plus pricing because the proponents believed that it is suitable since the market is not yet saturated and that the group wants to help the visually impaired afford the product. Our price is lower compared to the others since its price is enough to cover its costs and with just a small percentage of…...

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