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Farm Journey Ad Analysis

In: Computers and Technology

Submitted By brice7765
Words 454
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Visual Analysis “Farm Journal” normally targets farmers because farmers are the ones that generally receive and read the magazine. This causes the ads in “Farm Journal” to be heavily agriculturally based. The company Ag Leader Technology that deals with the development of new technology that helps farmer’s jobs easier and more efficient created the ad that I choose to analysis. The name of the product that Ag Leader’s ad is for is called SeedCommand. The ad also explains what the SeedCommand does in text right below the tractor. The SeedCommand helps farmers manage the planting operations. SeedCommand helps to prevent overlapping seed, increase accuracy in seed spacing, automatic row shutoff, and advance seed monitoring. This ad from “Farm Journal” for SeedCommand forces the audience, mostly farmers, to view planting in whole new different light.
With prices for high yielding seed not getting any cheaper, farmers cannot afford overlapping, inaccurate spacing, and misses when planting the expensive seed. The ad suggests that the SeedCommand could become the sidekick that helps the farmers saves the crop season and become the hero. It suggest this because the tractor and planter sit in what appears to be a dead and dried up field however with the sun setting in the background it seems to portray it as the thing that could come in and save the crop at the last minute.
The tractor resembles a hot rod or high performance vehicle. This suggests that with SeedCommand the tractor becomes a high performance vehicle and allows the farmer to feel like a superhero. It forces the farmer to feel like a superhero because other superheroes drive high performance vehicles. For example, Batman drives a Lamborghini as Bruce Wayne and then the Batmobile of course as Batman. However this doesn’t mean that farmers need to conceal their identities anytime soon but it does changes the…...

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