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Facebook Analysis

In: Business and Management

Submitted By msmerl
Words 2249
Pages 9
Company Analysis: Facebook, Inc.
Merlinda C. Lucas
MBA6008
Global Economic Environment

Instructor: Lester Hadsell
Abstract
The Coffee Crisis case study illustrates how the decline in coffee consumption and the rise of coffee production was addressed by the governments of coffee producing countries in 2004. The coffee market was identified, defined and explained in the context of both international nature and structure. The new entrants into the coffee market were identified and examined. A supply and demand analysis was conducted to address what the shift factors were and what were some of the changes in consumer behavior. It was concluded some of the remedies presented by the International Coffee Organization, Inter-American Development Bank and Oxfam were incorporated to help elevate some of the issues presented and analyzed.

Facebook, Inc. is the world’s leading social networking company. It became a public traded company on May 18, 2012, filing a $5 billion initial public offering (IPO), “making it one of the biggest in tech history and the biggest in Internet history” (Tangel, Hamilton, 2012). Facebook is social networking service, established in 2004 and headquartered in Menlo Park, CA, that builds products to create utility for users, developers, and advertisers. Users (people) use Facebook to stay connected and share and express what matters to them with their friends, family, and community through their user profiles. Developers use the Facebook Platform (utility for developers designed by Facebook, Inc.) to build applications and websites that integrate with Facebook to reach its global network of users and to build personalized social products. Advertisers’ utility comes from engaging with over 900 million monthly active users on Facebook (or subsets of its users) based on information users share on their profile (Facebook, 2013).…...

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