Premium Essay

Export Plan for Descol B.V.

In: Business and Management

Submitted By yenhaipham
Words 22773
Pages 92
Project International Marketing
Final Export Plan

Saxion University of Applied Sciences
International Business and Management Studies
Mr. Thierry Tartarin
Mr. Roel Rietberg

By: Group 10 – DIM1VC
Garmy Busweiler (342693)
Lennart de Jonge (351359)
Jin Liu (326206)
Hien Nguyen (350829)
Yen Hai Pham (351894)
Navar Rodriguez (328198)

Table of Contents I. Executive Summary Page 5 II. Company description Page 6 1. History Page 6 2. Management Page 7 3.1. Ownership of the company Page 7 3.2. Mission and Vision structure Page 7 3.3. Organizational structure Page 7 3.4. Sustainability Policy Page 8 3.5. Qualifications and Key personnel Page 8 3. Export team Page 9 4.6. Member profile Page 9 4.7. Skills set and Knowledge Page 9 4. Financial Stability Page 10 5. Goals and Objectives Page 11 6.8. Corporate goals of Descol Page 11 6.9. Export goals and objectives Page 11 6.10. Constraints Page 11 6.11. SW analysis Page 12 III. Product/Service description Page 13 1. Domestic and International products/services Page 13 2.1. Typical profiles of end users Page 13 2.2. Product attributes Page 13 2.3. Life cycle of product Page 13 2. Growth potential Page 14 3.4. Domestic and Existing export markets Page 14 3.5. New product Research & Development Page 14 IV. New foreign market Analysis Page 15 1. Rationale for exporting Page 15 2. Rationale for selecting Austria Page 15 3. Country profile Page 18 4.1. Demographic Factors Page 18 4.2. Economic Structure Page 19 4.3. Politico-legal System Page 19 4.4. Environmental Issues Page 20 4.5. Socio-cultural Factors Page 20 4.6. Culture profile Page 21 4. Industry…...

Similar Documents

Free Essay

Export Ikea Product to Egypt

...Export IKEA furniture products to Egypt Instructor: Bonnie Heineman Wolfe MBA 617: Import Export Management Pinarath Sinluksanathip Munkh Orgil Zorigoo Funmi Ogunwale Nasser Madini Samuel Sandeep Trang Huynh December 3, 2012 CONTENT I. Executive Summary II. Introduction III. Product background analysis IV. Egypt Overview V. Barrier to trade of Egypt VI. Market Analysis VII. Marketing Effort VIII. Logistic and Supply Chain analysis 1. Logistic Strength in Egypt: 2. Egypt Facts from Logistics Perspective 3. Creating a Supply Chain and Logistics Strategy a. Determining the Store Location and Capacity b. Transportation and Storage c. Logistic partnerships d. Logistic Enterprise and Measurement 4. Risk Management Plan for Supply Chain and Logistics IX. IKEA Distribution Process to Egypt X. General document requirement for exporting I. Executive Summary IKEA is a home furnishing company with a fully integrated supply chain, including its own industrial groups – Swedwood and Swedspan. The IKEA Group, directly or indirectly, also owns retail centers, always with an IKEA store as unique anchor tenant. The IKEA Group works in four basic areas: range strategy & product development, production, supply and retail. The parent company of the IKEA Group of Companies, INGKA Holding B.V. is owned by Stichting INGKA Foundation in the Netherlands (The case of......

Words: 6597 - Pages: 27

Free Essay

Quickscan Plieger B.V

...QuickScan Plieger Inhoudsopgave Inhoud Bladzijde Algemene kenmerken 3 Shared values, strategy and structure 4 en 5 Externe Analyse 6 en 7 Interne Analyse 8 en 9 Algemene kenmerken Plieger Het hoofdkantoor van Plieger: Plieger B.V, Koxkampseweg 6 5301 KK Zaltbommel Postbus 10 5300 AA Zaltbommel Plieger B.V. is een nationale groothandel in sanitair, verwarming, elektra, airconditioning en installatiemateriaal die veelal gevestigd is in Nederland. Het hoofdkantoor en centraal magazijn bevinden zich beiden in Zaltbommel. Met 58 vestiging en 18 toonzalen waar ongeveer 700 werknemers werkzaam zijn, bieden ze een totaal van 150.000 artikelen aan doe-het-zelf winkels, loodgietersbedrijven bouwmarkten en installateurs. Van deze artikelen liggen er standaard 35.000 op voorraad in het centrale magazijn en zijn er wekelijks zo’n 7.300 leveringen die door de eigen 90 vrachtwagens geleverd worden. In 1918 is Plieger als familiebedrijf begonnen en zijn over de jaren snel gegroeid. Doordat Plieger altijd een familiebedrijf is geweest zorgt dat voor een kortere communicatielijn binnen het bedrijf en een goed samenwerkingsverband. In 1966 is het hoofdkantoor en centrale magazijn verhuist naar Zaltbommel. In dit tijd verkocht Plieger enkel indirect aan de consument. Ze verkochten namelijk hun producten aan installateurs en loodgietersbedrijven. In 1970 zijn ze ook begonnen met het verkopen aan doe-het-zelf winkels...

Words: 2524 - Pages: 11

Premium Essay

Export Plan

...politics : Stable D. Conclusion: the country is having a good relationship with India and has been trading over the years. So there would not be any problems in exporting to this country. III. Economic Analysis A. Economic sectors and growth trends :  Free market economy (NAFTA)  Stable economy  Bounced back from Recession B. Balance of Payments analysis: they have a trade surplus of 1714 Million USD as on march 2013 C. Exchange rate analysis (trend, current situation) : peso's exchange rate was $16.5914 per euro and $12.7597 per U.S. dollar as on Jan 2013. It 13th most traded money in the world D. Consumer confidence, productivity, interest rates, inflation, etc. E. Conclusion IV. Market Access Factors: Indian Exports of XX in the Selected Target Markets A. Tariff and Nontariff Barriers : Tariff 5% B. Government regulations: C. Channels of Distribution: Difficult in finding single distributor D. Attitude toward Made-in-India Products and Buyer Behavior E. Competitive Environment F. Other indicators (opportunity/threats) G. Conclusion: How competitive are Indian companies in the selected target market? V....

Words: 415 - Pages: 2

Premium Essay

Export Strategy

...the opportunity to make a report on Export Strategy of Bangladesh. To complete the report we faced some obstacles, but managed to complete the case within the given time constraint. It would not have been possible without the guidance and assistance of certain people. At the very beginning I would like to express my gratitude to Almighty Allah for enabling me to prepare this report. I express my gratitude to Mr. ABM Siddique, for his kind permission to allow me for three months practical example. I am also thankful to all other departmental heads, official, teachers, for their sincere co-operation and support. Last but not the least; it would not be possible without the help of member of our group. This report is very much effective for a student to get the practical knowledge of the situation of export strategy in Bangladesh. Table of Contents |Sl. No. |Chapter |Topic |Page No. | |01 |One |Introduction |03 | | | |Background |03 | | | |Export policy of Bangladesh |04 | | | |Major Export Item In Bangladesh ......

Words: 5939 - Pages: 24

Premium Essay

Implement an Export Plan

...Free business plan workbook This workbook asks you many questions. The more you answer the more you understand of your new business. If some questions do not fit to your kind of business - just delete them. If you miss important questions - then insert them. The workbook is that flexible. You are the one in charge of developing your new business. A business plan A business plan is a description of the firm you are to establish and a plan for how to run and develop it. The plan will gather up the threads from all your other preparations and in this way guarantee that you get around all aspects at business start. A business plan is also a basis for negotiations with the bank and possibly business connections to convince them to give credit or a loan. It can also help you to convince family/ friends/ partners that it is a serious plan to start your own business. Follow the chronology of the workbook and you will bit by bit build your own business plan. The Dynamic Business Plan – the book behind the workbook |This workbook is short and concrete. To benefit fully from the workbook and to make sure you |[pic] | |cover all aspect of your start-up, you should read the book: The Dynamic Business Plan. | | |The book explains all the questions asked in the workbook. | | | ...

Words: 1957 - Pages: 8

Premium Essay

Business Plan for Coffee Export Company

...BURUNDI COFFEE EXPORT COMPANY By Benjamin TURIKUBWAYO Business plan April 2010 EXECUTIVE SUMMARY What is the product ? Burundi coffee is unknown at international market. This is not because coffee growers cannot produce a good quality; it is simply because the coffee produced is not processed to meet the market standards. Burundi coffee company will work with coffee growers to produce specialty coffee by using high quality standards in the processing of the coffee cherry then market it to roasters in the US and Europe. What is the market size? Statistics from the International coffee organization show that there is a decrease in the coffee export in the year 2010 compared to year 2009. “World coffee exports amounted to 7.1 million bags in February 2010, compared with 8.7 million in February 2009. Exports in the first 5 months of coffee year 2009/10 (Oct/09 to Feb/10) have decreased by nearly 11% to 35.6 million bags compared to 40 million bags in the same period in the last coffee year. In the twelve months ending February 2010, exports of Arabica totaled 59.4 million bags compared to 63.8 million bags last year; whereas Robusta exports amounted to 33.2 million bags compared to 34.4 million bags"1. This shows that there is a big demand on the market even thought the prices have been affected by the global economic downturn. BCEC will work with a Switzerland company (SCHLUTER sa) specialized in coffee export to Europe and USA market. BCEC expected production......

Words: 3323 - Pages: 14

Premium Essay

Export Strategy

...EXPORT STRATEGY ASSESSING A PRODUCT'S EXPORT POTENTIAL There are several ways to gauge the overseas market potential of products and services. (For ease of reading, products are mentioned more than services in this guide, but much of the discussion applies to both.) One of the most important ways is to assess the product's success in domestic markets. If a company succeeds at selling in a domestic market, there is a good chance that it will also be successful in markets abroad, wherever similar needs and conditions exist. In markets that differ significantly from the domestic market, some products may have limited potential. Those differences may be climate and environmental factors, social and cultural factors, local availability of raw materials or product alternatives, lower wage costs, lower purchasing power, the availability of foreign exchange (hard currencies like the dollar, the British pound, and the Japanese yen), government import controls, and many other factors. If a product is successful in a domestic market, one strategy for export success may be a careful analysis of why it sells here, followed by a selection of similar markets abroad. In this way, little or no product modification is required. If a product is not new or unique, low-cost market research may already be available to help assess its overseas market potential. In addition, international trade statistics (available in many local libraries) can give a preliminary indication of overseas markets for......

Words: 2196 - Pages: 9

Premium Essay

Export

...EXPORT STRATEGIES AVAILABLE TO FIRMS INTERNATIONALISING This report gives an insight into exporting, its definitions and other international business transactions, it goes on discussing the different strategies available to a firm internationalizing for the first time, and these include both direct and indirect strategies available, and provides examples of firms that use export strategies. It also gives the advantages and disadvantages of such strategies. At the end of the report it provides a conclusion and recommendations to what strategies a firm can adopt depending on the situation. 2.0 INTRODUCTION AND BACKGROUND The most conventional forms of international business transactions are international trade and investment. International trade refers to an exchange of products and services across borders. Exchange can be through exporting, importing or countertrade. Exporting is an entry strategy involving the sale of products and services to customers located abroad from the home base or third country. Importing is the buying of products abroad and bringing them to the home market. Countertrade is a business transaction where all or partial payments are made in kind rather than cash. Both finished and intermediate goods, such as raw materials and components are subject to trade. While on the other hand international investment refers to the transfer of assets to another country, or acquisition of assets in that country through foreign direct investment and contractual...

Words: 3014 - Pages: 13

Premium Essay

Coffee Export Plan

...shops and hotels. Secondary target: Canada: This will be our secondary target market since its industry grew by 21% in retail value reaching $1.9 billion only in 2013. Making this country one of the highest per capita coffee consumption in the world. Canada has a population of 35.16 million people making it a tremendous market for global expansion. In Canada the distribution channels that will be used are representatives, distributors, and foreign retailers. Product selection Coffee beans roasted nondecaffinated 1. At what price should your firm sell its product in the foreign market? $6.50 2. What type of market positioning (that is, customer perception) does your company want to convey from its pricing structure? 3. Does the export price reflect your product’s quality 4. Is the price competitive? 5. What type of discount (for example, trade, cash, quantity) and allowances (for example, advertising, trade-offs) should your firm offer its foreign customers? 6. Should prices differ by market segment? 7. What should your firm do about product-line pricing? 8. What pricing options are available if your firm’s costs increase or decrease? Is the demand in the foreign market elastic or inelastic? 9. Is the foreign government going to view your prices as reasonable or exploitative? 10. Do the foreign country’s antidumping laws pose a problem? One whole firm eurocafe,...

Words: 313 - Pages: 2

Premium Essay

Grieve Case- Export Plan

...Intern. Mkt 4410 Export Plan Grieve case- Export Plan 1) Product: Laboratory and Industrial ovens and furnaces Tariff Number: 8417.80.00 2) Target Market: Singapore [pic] [pic] Singapore is located in Southeast Asia in between Malaysia and Indonesia. With a population of about 5.3 million, the people of Singapore are divided ethnically but mostly, about 75%, are Chinese. The next two ethnic groups are Malaysian and Indian. Mandarin and English are the two prime languages spoken in Singapore. The economy they have adopted is the free market economy, they have an open and corruption free environment, and have a GDP that ranks 7th in the world at approximately $62,000. With their stable prices and high levels of exports, Singapore is on its way to be one of the most established countries in Southeast Asia. 3) Market Entry Requirement: The Singapore market is easier to enter for Grieve because of the Free Trade Agreement that Singapore and the U.S. created in 2004. This agreement has been mutually beneficial for both countries, increasing their trade by 54% and making the U.S. the 3rd largest supplier of goods to Singapore. The agreement states that there are zero tariffs between the two, and there can not be an increase of any duties on U.S. products. Due to the open relationship, Grieve should be able to jump into the equation and utilize the free trade laws that in place to his advantage. It is the ideal location for market penetration due......

Words: 909 - Pages: 4

Premium Essay

Export

...FASHION EXPORT MERCHANDISING National Institute of Fashion Technology, DELHI M.F.M Semester 2 EXPORT INDUSTRY OF INDIA Submitted to – Ms Jasmine Dixit Submitted by – Kranti Wadmare Meghna Kumar Rahul Kumar Rounak Siraj Parul Dang EXPORT INDUSTRY OF INDIA Exports from India amounted to US$317.5 billion during 2014, up 44.1% since 2010. India’s top 10 exports accounted for 60.5% of the overall value of its global shipments. Based on statistics from the International Monetary Fund’s World Economic Outlook Database, India’s total Gross Domestic Product amounted to $7.376 trillion in 2014. Therefore, exports accounted for about 4.3% of total Indian economic output. Given India’s population of 1.252 billion people, its total $317.5 billion in 2014 exports translates to roughly $254 for every resident in that country. India’s unemployment rate was 4.1% in 2014. Sectors 1. Primary: Agriculture and mining (CIL , National mineral development corporation) 2. Secondary: Industry (Tata motors, Sun pharma industries, Indian Oil Corporation) * Petroleum products and chemicals * Pharmaceuticals * Engineering * Gems and jewellery * Textile * Mining 3. Tertiary: Services (Oracle TCS,Infosys) * Energy and Power * Infrastructure * Retail * Tourism * Banking and finance * Aviation * Information technology COMPOSITION OF EXPORTS Commodity......

Words: 3274 - Pages: 14

Free Essay

Export Plan Ahold

...Zoontjes Jost Pannhausen Thomas Kodden Magdalena Sztych - de Vries Saxion University of Applied Sciences Enschede, The Netherlands 18 December 2015 Preface This assignment is written by four first year students of the IBMS course at Saxion Enschede. This final assignment will cover the overall recommendations and evaluation for the export plan of Albert Heijn supermarket stores to Austria. For this assessment we have overviewed the internal analysis and external analysis, the external analysis being the macro environment and meso environment. There was also the SWOT analysis with the confrontation-matrix. This all has been used to conclude the entry strategy and introduction plan. Ahnaíssa Christiaans, Esmay Zoontjes, Jost Pannhausen & Thomas Kodden December, 2015 Table of Contents Preface 1 Executive Summary 3 Introduction 5 1. Internal Research 6 1) Markets 6 2) Strengths & Weaknesses 6 2. External Research 7 1) Macro Environment 7 2) Filtering Process-1 9 3) Meso Environment 9 4) Filtering Process-2 11 5) Opportunities & Threats 11 3. SWOT, Export strategy & Introduction plan 11 1) SWOT Analysis & Confrontation Matrix 11 2) Constructed Strategies 12 3) Best Choice of Strategy 12 4) Entry strategy & Introduction Strategy 14 5) Marketing Mix 14 6) The Metrics 16 Conclusion 17 Bibliography 18 Appendices 19 Executive Summary This report is made to determine which......

Words: 7689 - Pages: 31

Premium Essay

Export

...ABSTRACT The objective of this group project is to study the company to deal and manage the export activity within the foreign country. From the project will be discussed the incentives and activities to operate in export processing zone (EPZ) and what mode of transport available and suitable to use for sending the product. Besides that, type of packaging the herb for export to India and the main office activities and export market entry strategies to India also discovered in the project. The last part of the discussion in our project is discussed the export financial, all the export documentations and export procedures involved in the exporting activity. 1.0 COMPANY BACKGROUND Dherb is a one of the famous herb company in Malaysia. Dherb holding established in September 2010 and operates on a small scale for 2 years. Dherb holding founded by Dato’ Shazana binti Amiruddin. After 2 year operation, D'Herbs have now become a brand that has captured the hearts of consumers either in Malaysia, Singapore and Brunei with the operation formally in Wisma D'Herbs in Kota Damansara and our aim to become one of the famous brands in health and state nationalized neighbors and our goal to worldwide. In the year 2012, was the peak year for D'Herbs products in which we have under Label Company Berhad. We have developed our business by opening several branches around the country. With the opening of new branches,it will be easier for the customers to find our health products. So far,......

Words: 5460 - Pages: 22

Premium Essay

Export

...EXPORT PROCESS FLOW, PROCEDURE AND DOCUMENTATION Revised on November 10, 2005 Prepared By: Policy & Planning Small and Medium Enterprise Development Authority Ministry of Industries, Production & Special Initiatives Government of Pakistan www.smeda.org.pk HEAD OFFICE LAHORE REGIONAL OFFICE SINDH REGIONAL OFFICE NWFP REGIONAL OFFICE BALOCHISTAN 6th Floor, L.D.A Plaza, Egerton Road Lahore-54792 Tel: 111-111-456 Fax: (042) 6304926 helpdesk@smeda.org.pk 5th Floor, Bahria Complex 2, M.T.Khan Road, Karachi Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk Ground floor State Life Building The Mall, Peshawar Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 2831702/2831623 Fax: (081) 2831922 helpdesk-qta@smeda.org.pk Export Process Flow, Procedure & Documentation Policy & Planning INDEX 1. Introduction to SMEDA 02 2. Role of Policy and Planning 02 3. Flow Chart 03 4. Introduction 05 5. Selection of a Product 05 6. Opening of an Office 05 7. Registration for Export 05 8. Selection of Market 05 9. Quoting a Price 06 10.Signing of a Contract 06 11.Terms of Delivery 06 12.Financing for Exports 07 13.Packing 07 14.Transport 07 15.Insurance 07 16.Documentation 07 17.Post Shipment Documents 08 18.How to Claim Duty...

Words: 5503 - Pages: 23

Premium Essay

Export

...Duty Exemption and Drawback Background[1] The Duty Exemption and Drawback facility enables exporters and deemed exporters to claim, within 6 months of exports, the duties and taxes paid on raw materials used in the export process. Apart from imported raw materials, businesses are entitled to duty exemption and drawback on taxes paid on utilities and, in some case, on the fuel consumed in the production process. Eligible exporters can claim their drawback by filing their claim with the Duty Exemption and Drawback Office (DEDO), which is an agency under the authority of the National Board of Revenue. The Customs Act, 1969 and the VAT Act 1991 governs the process. While Chapter VI of the Customs Act 1969 provides many of the guidelines, since the promulgation of the VAT Act 1991, drawback can also be claimed on inputs under Section 13, Rules 28, 29, 30, 31, 32, 32(a), 33 and 34. Additional SROs that guide the process include SRO 154 (June 9, 2005) and SRO 157 (June 9, 2005). Eligible exporters can enjoy this facility under two broad categories – a duty exemption or a duty drawback. Under the duty drawback system, exporters get refunds of the duties and indirect taxes they have paid on imported inputs. Duty may be refunded in three ways: a) actual drawback, b) national drawback, and c) flat rate drawback. Due to fewer complications and ease of operation, the flat rate system remains the most preferred method of refund. There are also two other ways of making......

Words: 1774 - Pages: 8