Free Essay

Experimenting with Marketing

In: Film and Music

Submitted By Tebogo
Words 463
Pages 2
In todays media world we have a lot of platforms where the audiences can jump it and consume something short and affordable or something longer and costly. These platforms are are connected and are filled with content.

We just witnessed Showmax dubbed as Netflix’s competitor being revealed to us as South African consumers where consumers can stream watch films and televisions shows. That is one platform. Other platfoms are: Social Media (Facebook, Tumblr), films, internet episodic shows (web series), games, or literature (Comic, graphic novels, books). Each platform is unique, if it were human, we would say it has certain characteristics. Each has it’s own affordance and limitations, and one needs to take into account this when creating content and stories to be released with each platform.

Social media gives us an opportunity to build our target market using the research we have gathered and the information we received from the client, Lucozade. In our term project, we’re going to be using a variety of media platforms such as facebook, twitter, tumblr, Instagram, Youtube, and Vimeo . Each of this platforms helps us to create a wider reach of our target market who might find the branded content film interesting. This will spark a word of mouth around people and cause a spread in the selected media platforms we are using. Even if it is a review, regardless, this will take the idea to the world. These platforms have millions subscribers and are very well known that means we can use them to our advantage and create a community within the project online and even answer consumer questions through interaction. They also allow control because we control what to put out there in these platforms and how we go about delivering the message as mentioned earlier, each platform is unique.

Releasing the Brand content clip on the different platforms means it will interlink as we tell they story across and that is multi-platform storytelling. Another advantage of using social media is that the content released on these platform can trend and can go viral with people using hashtags alerting more people to view the content.

The rise of technology keeps on getting better with every new smartphones that comes out means cameras picture quality gets better. People have easier access to video content faster and more conveneitely instead of sitting on the couch at home to watch tv. This makes it easier for people to video tape anything from Tablets, smartphones, and laptops and upload to the various cross platform. The decline of traditional media marketing such as using radio, television is not enough to help the spread of the concept and the video clip, (Morris, J. W. 2013) and social media helps with the spread of the content through cross platforms.…...

Similar Documents

Premium Essay

Marketing Plan

...Marketing Plan Outline Executive Summary Airmount is a beauty and grooming company that has been providing excellent products to customers for more than 20 years. They have recently revealed a new chemical that they are experimenting with to create a new deodorant called Funk Fighter. This new ingredient will allow the product to work for up to five days even after a shower. There are many other competitive products out there that claim to work up to 24 hours but the Funk Fighter Deodorant will prove to be a more cost effective product. It will also be better for the environment with less waste. Our unique focus of creating hygiene products with a new twist gives us an advantage over our competitors by giving customers new products to enjoy. This fills a read need of not just sports enthusiasts but also those that complete lighter activities (Kotler, Keller 2012). We will fund development of our own products by providing consulting services to create similar hygiene products for corporations who are looking to create beauty aids for marketing purposes. These consulting assignments will come from advertising sponsorship contacts that we will establish with businesses who are interested in inserting their brand and offers inside our other products and would also like something more custom that they can offer as their own (Kotler, Keller 2012). The SWOT analysis for Airmount Company includes strength, weaknesses, opportunities, threats and competition. Some strengths......

Words: 1016 - Pages: 5

Premium Essay

Marketing

...effect. Today, 9 automobile companies hold their position in the list of top 100 companies in terms of brand equity. Building a strong brand requires not only introducing the brand name but protecting it as well. Although brand sponsorship can be executed by- manufacturer brand, private brand, licensed brand and co-branding; in this industry, private and licensed brands are hardly used. Brand developing strategies includes line extension, brand extension, multibrand, new brand. Environment is also related with branding strategies. So in this industry, companies always try to introduce new and quality product and build and maintain strong brand. Origin of the Report: As per for the successful completion of course F-204, (Principles of Marketing), we are required to prepare a report on a related topic. It is from this inspiration and according to our instructor, Shabnaz Amin; we started to prepare our report on “Product & Branding Strategies”. For this purpose, we chose the world Automobile Industry. This is a very lucrative topic to learn about the real business life and we found the topic very informative and appealing. Objectives of the Report: The main focus of this report will be on analyzing the product and branding strategies of Automobile Companies. The aim of the report is to give a general overview of development of automobile industry and the multidimensional strategies related to product and branding taken by the companies in this sector. Our objective is......

Words: 5316 - Pages: 22

Free Essay

Marketing

...executives on the future of marketing Steve Ridgway CEO of Virgin Atlantic Airways John Hayes CMO of American Express Duncan Watts Principal research scientist at Yahoo! Research There is no quick path to success in the new era of customer engagement. Progress is likely to come incrementally—by listening to customers, making adjustments to engagement strategies, and learning through trial and error. Since diverse perspectives will be essential to mastering this new landscape, McKinsey’s Luke Collins, Tom French, and Paul Magill recently sought out three practitioners with very different vantage points on marketing’s future. Virgin Atlantic Airways CEO Steve Ridgway talks about how his company recently has been pushing the boundaries of collaborating with customers, while experiencing the pleasant surprise of a successful mass-media campaign. American Express CMO John Hayes discusses what today’s “marketing revolution” means and describes some of the organizational steps he has taken to get ahead of it. Duncan Watts, principal research scientist of the Human Social Dynamics group at Yahoo! Research, explains how today’s data-rich environment exposes the limits of intuition in marketing and the need to take a scientific approach to understanding consumers. A summary of those conversations follows. 2 The CEO Virgin Atlantic Airways’ Steve Ridgway If we get our customers off the plane happy, and they go on to talk about it, that’s a huge marketing tool for......

Words: 3935 - Pages: 16

Free Essay

Marketing

...to his tent with a head full of questions. He was at a loss as he wondered what kind of marketing campaign would ensure that every family that should use a WaterHarvester received one. If he could answer this question, he could see the potential to significantly improve the living conditions for many of the amazing people he had met over the last couple of weeks during his April 2007 visit. Just yesterday, the first prototype of the WaterHarvester had been installed and worked far better than he and his fellow students could have hoped for. It had been thrilling to see that the prototype had collected enough water with last night’s short rainfall to give a cup of clean water to each of the family’s children, cook a small meal, and still have some water left for the rest of the day! As Hermann thought about the possibilities he became very excited about what this product might mean for the region’s “hardcore poor,” a group that was hit the hardest by the harsh living conditions in rural Kenya. Once he got back to camp, he started to realize that there were a lot of answers needed before everybody in the community could benefit from gathering rainwater with the new WaterHarvester. Rainwater was a lot cleaner than the river water that the hardcore poor were used to drinking. He began wrestling with questions such as: How should it be marketed in a world where few of the conventional marketing communication channels even existed? How was he going to convince people to spend what......

Words: 21104 - Pages: 85

Premium Essay

Marketing Strategy

...drive, but it was too late: there was already a very strong competition. It is the typical response of established companies to the emergence of the disruptive technologies — to enter the market only when it can satisfy its financial needs, when the current customers need this new technology. How to deal with disruptive technologies successfully? Method to spotting and cultivating disruptive technologies: Determine whether the technology is disruptive or sustaining. It is essential to identify the disruptive technologies and the threats within this set, but the companies’ similar processes for sustaining technologies can’t work here. The advice for managers is to explore that product or technology where disagreement between two parties – marketing and financial managers and technical personnel – about whether to support the project or not emerges. Define the strategic significance of the disruptive technology. Ask the right people the right questions about the strategic importance of the disruptive technology. For example, mainstream customers – are the wrong people, because they demand the highest performance. The graph “How to assess Disruptive Technologies” (plotting product performance as it is defined in mainstream markets on the vertical axis and time on the horizontal axis) can help manager to identify the right people and the right questions to ask. First draw the line “Performance improvement required by mainstream market”. Then locate the “Current performance of......

Words: 1646 - Pages: 7

Premium Essay

Marketing Plan

...“5’s Cupcakes” Kimberly Grissom MKTG 522 Professor Mary Duboise March 16, 2014 1.0 Executive Summary 5’s Cupcakes will be the leading provider of egg-free cupcakes to the Shreveport-Bossier City area in Louisiana. It is owned by Jazmine Sims, a young stay-at-home mother. Having a young son, BJ, allergic to dairy products, Jazmine Sims has educated herself extensively on what can and cannot be provided to persons with dairy allergies. BJ, also known as 5 to family and friends, loves cupcakes and cakes. In order to be able to see her son enjoy what he loves, Jazmine began experimenting and has perfected her egg-free cupcakes. In order to serve the community best, 5’s Cupcakes will be located in Shreveport, LA. 2.0 Situation Analysis 5’s Cupcakes is in its first year of operation in the Shreveport, LA area. With not that many businesses offering dairy-free cupcakes, 5’s Cupcakes is able to meet an unmet need. The egg-free cupcakes are made without eggs and soy milk substituted for regular milk. With the cupcakes tasting like ordinary cupcakes, everyone is able to enjoy them. 2.1 Market Summary According to CNBC, “Growth within the cake decoration stores industry is expected to slow to 3.7 percent annually over the next five years” (http://www.cnbc.com/id/46752522). Initially, the percent of growth was expected to be 4.9 percent. Due to there being a low barrier to entry, the market has become extremely saturated with individual bakeries, chains, and grocery......

Words: 1506 - Pages: 7

Premium Essay

Marketing

...has b e e n estimated that as much as 40 percent of trade and commerce is "informal." 4 Significant service output is created by u n d o c u m e n t e d w o r k in domestic j o b s (e.g., cook, housekeeper, gardener) or in small, cash-based enterprises such as restaurants, laundries, r o o m i n g houses, and taxis. Service organizations range in size from huge international corporations like airlines, banking, insurance, telecommunications, hotel chains, and freight transportation to a vast array of locally owned and operated small businesses, including restaurants, laundries, taxis, optometrists, and numerous business-to-business ("B2B") services. Franchised service outlets—in fields ranging from fast foods to bookkeeping—combine the marketing characteristics of a large chain that offers a standardized product with local ownership and operation of a specific facility. Some firms that create a time-sensitive physical product, such as printing or photographic processing, are n o w describing t h e m selves as service businesses because speed, customization, and convenient locations create much of the value added. There's a h i d d e n service sector, too, w i t h i n many large corporations that are classified by government statisticians as being in manufacturing, agricultural, or natural resources industries. So-called internal s e r v i c e s cover a w i d e array of activities including recruitment, publications, legal and accounting services, payroll administration,......

Words: 190128 - Pages: 761

Free Essay

Marketing

...the top 10 most used brands, at just 2 percent each7. Poster boys Many male grooming product manufacturers have roped in popular stars from the film and sports industry as brand ambassadors. One good example would be former England football team captain David Beckham, who has been associated with Ray Ban and Adidas as well as a number of popular clothing lines8. Likewise, the king of Bollywood films, Shah Rukh Khan, was invited to endorse Emami’s Fair & Handsome men’s fairness cream and V-John shaving cream. Philips and John Abraham have also come together for the launch of Philips “Grooming range”9. The concept of Male grooming lines (February 2012), Intercharm, retrieved on 27 November 2012 Interest rate in male beauty brands rises, Marketing Week, MaryLou Costa, 15 September 2012 8 Beckham brand set for further cosmetics expansion, Simon Pitman, 1st March 2006 9 Philips launches new campaign for grooming range, Best Media Info, Neha Saraiya, 30 June 2012 6 7 Page 5 the campaign highlights the special features of the products through a storytelling format; showcasing the importance of men's grooming in today's world. As men are spending more time online, brands are relying on online campaigns and social media to reach out to their target market. For example, Fiama Di Wills Men launched a website on Google+ Hangout with key opinion leaders 10 . Social networking sites similar to Pinterest, such as Dudepins and Gentlemint, have also been developed to cater to men’s......

Words: 2254 - Pages: 10

Premium Essay

Marketing Plan

...companies that give chance to new undergraduates as an intern and allow them to use their academic knowledge in a practical field of their interest. Telenor grows in a short time and this is because it has competitive talent. Being an intern it will be a great honor for me to work in a dynamic environment and it helps me to build knowledge and contacts which will be helpful for me in future. Working in a competitive organization allows us to determine our short comes, it will also allow me to determine my capabilities and allow me to refine them. -To coordinate with representative officer of Karachi university for Teach for Pakistan marketing campaign. -Arrange at least two events for promotion. -To inform new graduates about Teach for Pakistan and perform in class presentation. -To look after social media campaign. Researchers are experimenting with various techniques for preventing the accumulation in water of high levels of nitrogen, which can kill plants and animals....

Words: 294 - Pages: 2

Premium Essay

Rural Marketing

...discretionary goods and lifestyle products, including mobile phones, television sets and two wheelers: between 2001 and 2009, spending in rural India was $69 billion, significantly higher than the $55 billion spent by the urban population. Companies that recognise this enormous opportunity are experimenting with various go-to-market models to garner their share of this growth. But the results have been mixed. To understand why and what to do about it Accenture conducted a major research study of more than 100 companies to discover how successful companies are responding to the opportunities and hurdles. An efficient sales and distribution model is the most critical factor to achieve profitable and sustainable growth in rural markets: nearly 60 percent of the survey respondents ranked it as the top imperative. Our research found that a hallmark of success in rural India is overcoming challenges in the three stages of the consumer lifecycle reaching, acquiring and retaining the rural customer. In terms of reaching the rural consumer, the biggest obstacles facing companies are inadequate distribution networks, partners with limited capabilities, long payment cycles, and weak marketing channels. Not surprisingly, respondents to Accenture survey cited high cost-to-serve the rural markets as the number one challenge: more than 50 per cent listed it as one of the top three challenges they face. As far as rural customer acquisition is concerned, understanding and meeting the......

Words: 1936 - Pages: 8

Free Essay

Experimenting Different Promotion Strategies

...Experimenting the effect of different price promotion approaches Contact: kampusmoney at g mail dot com for quality custom papers delivered on time Institutional affiliation There are several ways in which product promotion can be carried out. An experiment will be carried out with the aim of ascertaining whether there is a difference in the extent to which different product promotion approaches influence sales. To this end, therefore, the independent variables will be price promotion using a 50 cents-off coupon, and price promotion using a buy one, get one free coupon. The price promotions will be carried out at different periods in time. The 50 cents-off coupon will be offered in the month of November, during the last two weeks. In the first two weeks, no price promotion will be offered. The lack of price promotion will act as a control condition. Control conditions facilitate the drawing of inferences regarding the effect of the experimental treatment (Zikmund, Babin, Carr & Griffin, 2013). The other price promotion; the buy one, get one free coupon, will be conducted in the month of December. The promotion will be preceded by 2 weeks of sales without promotions being carried out. The two weeks will be the weeks at the start of the month. Production and price promotion activities have an influence on consumer purchase decisions. They affect the consumer purchase decisions by reducing the real price of the commodities in question. Thus...

Words: 700 - Pages: 3

Free Essay

Marketing

...Environment and Society Module No: M37MKT MODULE TITLE: Marketing Communications 2015-16 Coursework Number or Title: Coursework 1 Situations Analysis Word Length: 2000 words Submission: 26th October 2015, 23:50 Via Turnitin ONLY.. Coursework Requirements Individual assignment brief 2000 word report, 60% of module mark. Your task is to act as a marketing communications consultant for one of the live clients listed below. The client would like you to compile a full and professionally presented situations analysis identifying key market drivers/issues explicitly throughout. The client would like to be presented with a range of possible marketing communications objectives. Client 1: Beechwood Farm Grimsby Site: Part of the Farmhouse Inns Brand of Greene King. ‘We aim to provide the best dining and drinking experience for customers of all ages. Our approach to food is simple with a vast range of tasty pub favourites as well as a traditional daily Carvery with a fantastic choice of fresh vegetables and succulent roasted joints of meat. The portion sizes will not disappoint, we are all about generosity and offering value for money on a breadth of great quality dishes which appeal to all tastes. We are famous for our enormous cakes and eye catching cake displays giving you the opportunity to enjoy your great cake with us or take it away to enjoy wherever you wish. We are constantly experimenting with yummy new cake flavours but we are already famed......

Words: 1606 - Pages: 7

Premium Essay

Marketing Research

...Penney’s Re-Marketing Plan | Did the company wait too long and make too fast decisions in re-marketing its brand? | | Aaron Dritz | 6/5/2015 | According to Forbes Magazine, in 2013, roughly 540,000 new businesses are started each month. Sadly, in most cases more businesses will end up being shut down in the same time frame (1 Nazar). In order to be the small 1/3 who will remain in business for 15 or more years, it is critical that the business have the successful tools to continue being profitable. In any business, whether it be new or old, it is critical for the business to have a marketing plan that is always being re-structured to stay ahead of the competitors and draw the right demographic of buyers to the company’s product or service. One of the main & essential parts in a marketing plan is conducting the proper research methods to find out the pertinent information needed to market a product or service. Not only is this research necessary at the start of forming a thriving business, but research will always have to be conducted in order to continue keeping a significant comparable advantage over its competitor. One research method that could be utilized is quantitative research. In the case of a company entering the retail space, it would be critical to conduct this kind of research. In one case where we can see how marketing research has affected the development of a retail company is the case of J.C. Penney in A Preface to Marketing Management....

Words: 1342 - Pages: 6

Premium Essay

Marketing

...a low cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price. Therefore it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. The milk processing plant at Kabirwala district is the Nestlé’s world largest milk processing plant. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign to educate people and create a need for its products. Pakistan is a land where fresh eatables are readily available. Nestle should sell the same quality of products in Pakistan as it sells abroad. It should also introduce more brands in Pakistani market which it offers in other markets of the world since consumers in Pakistan are becoming more demanding day by day. History: In the mid-1860s Nestlé, a trained pharmacist named Henri Nestle began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition. He called the new product Farine Lactée Henri Nestlé. Nestlé's first customer was a premature infant who could not tolerate any of the conventional substitutes, and had been given up for lost by local physicians. People quickly......

Words: 11858 - Pages: 48

Premium Essay

Marketing Report

...Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours sincerely, Group 4 MBA- 1st Year Section B Page 2 Marketing Research Project Table of Contents 1.Title page ................................................................................................................................1 2.Acknowledgement ..................................................................................................................2 3.Index/ Table of content ..........................................................................................................3 4.Abstract ..................................................................................................................................4 5.Introduction ............................................................................................................................5 6.Review of literature .............................................................................................................. 10 7. Research methodology ...................................

Words: 5113 - Pages: 21