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Even Swaps

In: Business and Management

Submitted By viktoriab
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Even Swaps: A Rational Method for Making Trade-offs

Generalmente, cuando se tiene que tomar una decisión se busca lograr muchos objetivos diferentes al mismo tiempo y lo necesario es llegar a unos trade-offs sabios. 
Esto ultimo es uno de los retos más importantes y difíciles en la toma de decisiones: lo difícil es evaluar bien los objetivos, dado que cada de ellos tiene su propia base de comparación y por eso se ha desarrollado el método del even-swap: es una forma de trueque, que obliga a pensar sobre el valor de un objetivo en términos de otro, de hecho la mayor ventaja del método es que obliga a pensar al valor de cada trade-off racionalmente.

Hay tres pasos fundamentales para actuar el Even Swap:

1)Crear un cuadro de consecuencias
Antes de empezar, es necesario tener una idea clara de todas las alternativas y consecuencias para cada uno de los objetivos: es muy útil elaborar una matriz de consecuencias dónde en cada caja se describe la consecuencia que la alternativa dada (indicada por la columna) tendrá para el objetivo determinado (indicado por la línea): Cada fila representa la base de comparación del objetivo y cada columna describe en una de forma concisa las alternativas posibles.

2)Eliminar las alternativas "dominadas" 

Una vez que se han definido las consecuencias de cada alternativa, se debe siempre buscar si algunas pueden ser eliminadas. 
Para encontrar fácilmente las alternativas que se pueden eliminar-llamadas dominadas - se debe crear una segunda tabla donde se sustituyen las consecuencias con unos valores en ranking y finalmente se sigue una regla: si una alternativa A es mejor o no peor que la alternativa B ,esta ultima puede ser eliminada dado que no tiene ventajas sobre A. 
No es necesario ser rígido: algunas decisiones pueden ser tomadas por lógica y se llamarán de dominio práctico.

3)Hacer el Even Swaps
Cada una de las…...

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