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Ethics Program Recommendations for Uber

In: Business and Management

Submitted By annaandrews
Words 1991
Pages 8
I N T R O D U C T I O N

Uber is a car service that has recently been criticized very publicly for price gouging. Customers who have used the service to take the same route have experienced widely varying rates charged by the service, with examples of the service charging double, triple, or quadruple the price when weather conditions are bad or during emergency evacuation situations. During a recent New York snowstorm, some rides cost 8.25 times the standard price, and people are furious. The company’s response to this point has been that if you don’t like the service and the prices they charge you should feel free not to use the service. The rise of social media as a platform for airing grievances has heightened this situation, as celebrities and many other patrons have taken to Twitter to express their disapproval of Uber’s business practices. Uber’s growth as a business has been great, but ultimately the business growth will be stunted as their reputation in the marketplace is becoming tarnished.

R E C O M M E N D A T I O N S

Article 11, titled “Unfair Business Practices” discusses the idea of entitlement as it relates to company perks and benefits for employees. Some of the points discussed in this article also can be related to customer entitlements. The article asks the questions: What do people deserve? When do they deserve it? Why do they deserve it? What does it mean to deserve anything? Uber should be thinking about these questions as they relate to their own customer’s experiences, and foundationally, what they think about their customers and how they should be treated. A suggested action to help the facilitation of this discussion would be to hold an executive round-table meeting where leaders of the organization can get together for the exclusive purpose of answering those core questions. The results will shape the foundation of…...

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