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Entorno Macro

In: Business and Management

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1. PARTE 2

1. ANÀLISIS SITUACIONAL

1. ANÀLISIS PESTEL

El entorno político, es favorable para el desarrollo de negocios e inversiones al haber una gobernabilidad adecuada como una estructura de gobierno descentralizada lo que favorece la asignación de presupuestos

El entorno económico muestra una evolución positiva basada en el crecimiento y desarrollo económico en nuestro país, lo que significa que el producto bruto interno (%) se ha expandido con una tasa sostenible de 6% en promedio, ello significa que la economía peruanas serás sostenible

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Figura 2

El entorno social está mejorando debido a los impactos del crecimiento económico sostenible en los últimos diez años, como producto de ello es que la población local y nacional se ha estratificado , como producto de ello se puede apreciar que se ha fortalecido la clase media y emergente y con ello se intensificará los gustos y preferencias

[pic]

Figura 3 EVOLUCION DE NIVEL SOCIECONOMICO EN EL PERU: 2012

El entorno tecnológico

El entorno tecnológico es uno de los más intensos en materia de tecnologías de información y comunicación basadas en nuestra elevada captciòn de instrumentos de tecnologías tal como se puede apreciar en la tabla 1 en donde se estima una elevada expansión de los medios tecnológicos de comunicación.

Tabla 1

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Figura 4 Perú: Hogares con acceso a servicios y bienes TIC: Telefonía Fija, Telefonía Móvil, TV Cable, Computadora e Internet, 2004-2011 (Porcentaje)

Al igual que ocurre en otros aspectos del proceso hacia la modernidad, la incorporación de las Tecnologías de Información y Comunicación (TIC) no se da en forma equitativa, ello porque depende la zona geògrafica como también de la ines decir en el tránsito a la Sociedad de la Información se presentan inequidades dentro del país. Y si este aspecto se ve por el grado de urbanización, en el Resto Urbano y Área Rural se presentan diferencias muy marcadas, las mismas que se dan probablemente por los costos de instalación de estos servicios en los hogares rurales y también por la falta de acceso de estas TIC en las áreas menos pobladas donde es escasa la infraestructura que facilite la implementación.

El entorno ecológico

El entorno medio ambiente muestra al Perù estar al frente de la insersiòn en la agenda ecològica para poder reducir fuentes de polución como aplicar la legislación ambiental que no afecten las inversiones establecidas en el programa económico.

Es asì que se trata de buscar un equilibrio entre la economía ambiental y la economía productiva para completar el famoso “triangulo de equidad” entre el Estado, la Empresa Privada y el Medio Ambiente.

La Ley del Medio ambiente y la activa participación de los actores como los Municipios y los Gobiernos Locales desde 2005.Con la implementación del Ministerio del Medio Ambiente el 2008, ya hay un ente supervisor de la preservación del medio ambiente.

[pic]

Figura 5 Agenda Ambiental al 2003

Fuente: Minam

El entorno legal

En el Perù existe un marco legal estable tanto para la inversión extranjera como para las nacionales. Ello se basa en la Constitución Política del Perú, en la Comisión Nacional de Inversión y Tecnología Extranjera. (CONITE) como en la Ley de Sociedades Mercantiles.(LGS).Con ello los inversionistas se le aseguran su inversión a mediano y largo plazo.…...

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