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Donatos: Finding the New Pizza

In: Business and Management

Submitted By srinidhi667
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1 Map the research design used by Donato’s for new product development.
A:
Idea development
Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product
Taste testing(by employee) : Is done with the organisation
Displaying Photographs of food products: Displaying sample pictures of the recent developed food
Uniqueness: Developing a unique product which reaches the customers attention.
Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development.
Above design is used by the donatos for the new product development.

2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 healthfocus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits
This methodology can be used to establish the research question of product development. for example:
• Whether consumers go on a diet? What kind of diet?
• Whether the product can be consumed by the participant’s diet? How can it be?
• If in the form of pizza, what kind of diet if it is a pizza? What formulations to be used?
• 26% of consumers of food are "carb conscious", what food can be called "carb conscious"?
• Does require new technology to make it serve…...

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