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Development of an E-Commerce Website for a Brick and Mortar Business

In: Business and Management

Submitted By tmau
Words 3858
Pages 16
Table of Contents
Abstract …………………………………………………………………………………………………………………………….…. 2
Brief company background ………………………………………………………………………………………………….. 2
Discussion of business problem ……………………………………………………………………………………………. 3
The cost of brick and mortar ………………………………………………………………………………………………… 4
High level solution ………………………………………………………………………………………………….……………. 7
Benefits of solving the problem ……………………………………………………………………………….…………… 8
Business/technical approach ………………………………………………………………………………………….…….. 8
Business process changes …………………………………………………………………………………………………….. 11
Technology or business practices used to augment the solution ………………………………………….. 11
Conclusions and overall recommendations ………………………………………………………….….…………… 12
Summary of project ……………………………………………………………………………………………….….…………. 15
References …………………………………………………………………………………………………………….….…………. 16

Abstract
This paper analyzes the advantages of Troy’s Sporting Goods implementing a technology based growth strategy through the utilization of an e-commerce website versus continuing solely through a brick and mortar approach. Currently, Troy’s competes against other well-known sporting goods companies for market share who already have a strong e-commerce presence. An evaluation of cost, resource utilization, customer base, and customer experience are compared, while also considering the primary necessities for the successful implementation of a business to customer (B2C) website, including: (1) Hosting and installation; (2) performance; (3) support/community; (4) content management; (5) add-on modules; and (6) Functional features, such as:
• Payments;
• Shipping;
• Tax;
• Affiliate Tracking;
• Inventory Management;
• Shopping Cart;
• Point of Sale;
• Subscriptions; and
• Wishlist
Brief Company Background
Troy’s Sporting Goods Corporation, is a $56 million dollar, privately held…...

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