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Defense Mechanism & Psychographic Segmentation in Term of Bangladeshi Advertisement

In: Business and Management

Submitted By lezendofmystery
Words 781
Pages 4
Psychographic segmentation:
The psychographic profile of a consumer segment can be thought of as a composite of consumers measured activities interest & opinions (AIOs).

In term of Psychographic segmentation, Consumer responses to a large number of statements those measures……

Activities: how the family spending time? Example: golfing, volunteering to a local blood bank.

Interest: the consumer’s family preferences & priorities. Example: Ecstasy for cloth & Pizza hut for party.

Opinions: how the consumers fell about a wide variety of events & political issues, the state of the economy

AIO Psychographic segmentation use a battery of statements designed to identify relevant aspects of a consumer’s personality, buying motives, interest, attitudes, beliefs & values.

Three advertisements that are targeted at a particular Psychographic segment……..

Bata

[pic]

In these advertise,

It is trying to capture the market by highlighting Bangla culture & tradition;

It promoting that consumer should buy sandal & shoes from bata for celebrating Bangla New Year.

In term of segmentation, these advertise shows & promotes

Consumers activities: celebrating pohela boishakh ,

Consumer’s interest: trying to capture the family preference by showing several of sandals that they have.

Frutika juice

[pic]

In these advertise,

It is trying to capture the market by promoting that their juices have extra pureness

In term of segmentation, these advertise shows & promotes

Consumers Activities: some consumers are always seeking fresh & pure product, frutika want to target those customers.

Consumer Interest: trying to capture the family preference by showing that their juices are pure.

Cats eye

[pic]

In these advertise,

It is trying to capture the market by emphasizing consumer’s interest & opinions.

In term…...

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