Free Essay

D Bamboo Home and Garden Shop

In: Business and Management

Submitted By TammyTG
Words 3114
Pages 13
.\An"n ^
lvey Schoolof Eusiness
TheUniversity Western of Ontado



Bamey G. Pachac. wrote this case salely to ptovide matetialfot class discussion.The authot does nol intend to illustate either effedive ot ineffedive handling of a manageial situatbn. The author may have diquisod cedain hamea ancl oth6t idenlifying informalionto protect confidentiality.
Richad lvey Scltoo/ of 8i./srhess Foundation ptuhibits any tom of rcprcdudion, storago or trars/n ssro, utithout its winen pamissiotl. Reptududion of this matetial is not @vered under authodzationby any rcpbdudion dghtsoqanization. To ordor @pies or requesl pemissron to reproduce matarials, @ntad lvey Publishing,Richad lvey Schoolof BusihessFoundaton, The Univesil, of WestemOntado,London, Ontado, Canada, N6A3K7; phond(519) 661-3208;fax (519) 661-3882;e-mail
Copynght@2010, Richard lvey Schoolol BusinessFounctatbn


In October2009, salesat D-Bamboo home and gardenshop were 40 per cent less than the previousyear andHarry Laurell,the owner,was reflecting the futureof the business. on his
Whenhe had opened shop two yearsago in Chaguanas,
Trinidad, he hadbeenthe only one-stophome and gardenshopin the areaand quickly gaineda reputationfor selling high-quality plantsand agriculturalsuppliesat reasonable prices. Ten monthsago, however, anotherhome and gardenshop had openednearby, selling similar items to DBambooat slightly lower prices. In order to compete,Harry was thinking of moving to a larger location and expanding business capitalize emerging his to on opportunities such as the demandfor landscaping services wealthyprofessionals. wasuncertain by He how his currentcustomers would reactto sucha move and wondered what kind of marketingactivitieshe shouldengage to ensure business's in the long-term survival.

The twin island Republic of Trinidad and Tobagowas located l0 kilomet€s off the northeastem coastof Venezuela the southemtip of the Caribbean at (see archipelago Exhibit l). The population 1.3million of wasethnically
diverse, with peopleof African andIndiandescent comprising largest segments per the cent each)and people of European,Chineseand Middle Eastem ancestryadding to the ethnic mix. The official language Trinidad and Tobagowas English,althoughSpanish of and Hindi were alsospokenby small segmentsof the population. Trinidad and Tobago was intemationally renowned for its many particularlythe arurualCarnivalcelebrations, festivals, which took place in Februaryor March prior to
Lent andculminated two daysof street in parades parties. and The country was one of the most prosperousin the Caribbean,primarily due to its large reservesof petroleum and naturalgas,and had experienced economic
an boom during the period2000-2006.
Trinidad was the larger (4,828 squarekilometres) of and more heavily industrialized the two islands, tourist travel was mostly to the smaller(300 square kilometres) the two sisterislands,Tobago.The of capitalcity, Port of Spain(population
wasthe seatof govemment with othermajorurbancentres being Arima, San Femandoand Chaguanas.
While citizensof the republiccontinuedto enjoy a high



standard living, steepdeclines the priceof oil andgasover the pastthreeyearsanda steadyincrease of in in the rate of violent crime posed significant challenges the govemment'sability to meet its to goals. development COMPANY
from the Universityofthe
Harry Laurellopened
D-Bambooin August2007,fifteenyearsaftergraduating
WestIndies(UWI) with a dual degree chemistry management. the time, he was single,hadjust
in and Bom tumed40 and was excitedthat he had finally realized lifelong dreamofowning his own business. a his andraised Trinidad,Harry hadalwaysaspired be an entrepreneur aftercompleting university to and in Two yean after ventutes. education had been involved on a part-timebasis in a numberof business with a graduatingfrom UWI, while employedfull-time as an insuranceagent,he formed a small business jobs several friend to sell usedshipping containen. Over the coune of his corporatecareer,Harry changed times, working in the salesdepartrnent a shipping agency,then in the customerservicedepartmentat a at paint companyand, starting in 2004, asthe marketingmanagerat a roofing company.
While working full-time at the paint compary, Harry continued to nurture his entrepreneurialambitions lastedsevenmonths, and openeda small restaurantin 2002 in partnershipwith two friends. This business but was closed after the rent for the property doubled. Shortly after the restaurant's closure, Harry partneredwith anotherfriend in openinga decoratingshop, which was later conv€rtedto a plant shop. He eventuallysold his shareofthe business his friend andthey partedways dueto personaldifferencesover to and the strategic directionof the shop.He then followed up on his lifelong interestin the environment plant shop.Harry natureby becominga financial partnerwith anotherfriend who owned a well-established in initially planned playinga minor role in the daily operations on ofthe plantshop,but ashis involvement the businessgrew he becameincreasingly frustratedwith the corporateworld and the lack of decisionmakingpowerin hisjob.
He hnally quit as marketing managerof the roofing company in October 2006 and becamea full-time partnerin the plant shop with his friend.He immersed and himself in the business was involved in all and visiling suppliers aspects includingdirect sales,plant prepantion,chemicallabelingand packaging, promoting the shop. To enhancehis knowledge of plants and the agricultural sector, over a six-month period he pursuedtraining coursesin plant scienceoffered by the Ministry of Agriculture and also took with the coursesin agri-business from other private institutions.Eventually, after gaining someexperience the business his friend and usedthe fi.rndsto open D-Bamboo on August to industry, he sold his shareof
savings,literally every cent that the owner
D-Bamboowas totally fundedwith TT$75,000'in personal possessed. Harry knew that openingthe shopwas risky due to the tubulent economicclimate prevailing in the country, but he was confident that the shopwould be a success and that he had the experienceto deal with any problemsthat might arise.No market research was done prior to the openingand the decisionto startthe business was basedentirelyon Harry's understanding the marketfrom previouswork in his of awareof the growing friend's plantshop.As a resultof his involvement that business, hadbecome in he interest by customersin establishinghome gardensand felt rising prices for herbs and garden supplies offered a uniqueopportunity to launcha one-stopagdcultual shopwith a wide productassortment.

1 All lundsan in Tinidad and Tobagodotlars.IJS$1= TT$6.30



Shop Location
Harry initially wantedto locatehis shop in the capitalcity of Port of Spain,but was unableto find a suitable at a reasonable site cost,so he choseinstead locateit in the Chaguanas to area.The shopwas on the groundfloor of a three-story building in the second-busiest in Chagualas, area abouta five-minute drivefrom a largeshopping centre. The buildingalsohoused threesmall food outletsanda computer sales and repairshop,while a roadside vendorof EastIndian delicacies was locatedapproximately meters
away.A popularand heavily visitedgasstationwas directly across road from D-Bamboo,while the th€ mainhighwaylinking the northandsouthofthe islandpassed than200 metres less from th€ shop.
Although D-Bamboowas locatedin a prime location next to a busy intersectionwith high vehicular traffic,
Harry was seriouslyconsidering relocatinghis shop by Christmas
2009. A major disadvantage his of present locationwas that the building in which the shopwas locatedwas recessed an anglefrom the at roadside, the shopwas not clearlyvisibleto passing so motorists.
Harry originallyplanned ere€ta large to floodlit sign at the roadsidein order to attractatt€ntion,but the cost of erecting such a sign was quire high
andhe believed dueto the heavytraflic in front ofthe shop,motorists that would
concentmte their driving ratherthanpay attention storesigns.He hadtherefore on to this abandoned idea and insteadhad erecteda 2xl -metre,unlit sign with the nameofthe storeover the front entrance.
The expansion ofthe car park servingth€ buildingin March2009alsomeantthat Harry no longerhad the spacein front ofthe shop to display plantsand allow them to get adequate sunlight. This had increased the cost of doing business sinceplant losses increased 25 per centand many seedlings exhibited had by had stunted growth. Harry also recognized he would needadditionalspacefor a greenhouse orderto that in expand and break into the lucrative flowering plant market. A critical factor that had causedhim to postpone moving was that many customers liked the shop'scurent locationdueto its easyaccessibili!.
Harry was thus looking for a new place close to the current location since he expectedhe would lose roughly80 per centofhis clientsifhe movedout ofthe Chaguanas area:"l suspect I might loseabout that 50 per cent of my customers I relocate if within Chaguanas I am confidentthat over half of those but customerswould return within a few months once I don't move too far away." Another major benefit of moving to a better location was that Harry could potentially reducehis expenses to plant lossesby as due much as 30 per cent. He believed,however,that ifhe could not find a suitablelocation nearby,it would be bestto relocateto anotherdenselypopulatedurban centre,suchas SanFemando(30 kilometresaway).
Product Mlx
establishments soldplantsor agricultural that that supplies wereviewedasagricultural shops cateredto the needsof farmers.As the focusof suchbusinesses shifted away from serving farmersin rural communities to serving homeovmersin the suburbs,the product mix in many agricultural shops was expanded they were convertedinto homeand gaden shopsto salisry the needsofthe new segment. and As a homeandgardenshop,the productmix sold by D-Bambooconsisted medium-to low-endplantsand of gardening supplies costingmorethan $600,Itemsincludedseedlings not rangingfrom $0.50to $2 each, potscosting$l to $600 and chemicals costing$20 per kilogram(seeExhibit 2). Harry deliberately chose not to cater to the high-end market and carry more expensiveitems, since the tumover of such items was very slow andtied up a lot ofcapital.
Harry firmly believedthat the productmix at D-Bamboo was the major factor responsible the shop's for success.
Unlike competitors who specialized sellingonetype of product,customers D-Bamboo in could of find gardensupplies, ornamental flowersor vegetable
seedlings in one location.Sinceopening, all Page4


had introducedmany unique featuresin the shop.For example,customerscould get neatly baggedmanure at D-Bamboo, which was typically a messyproductand not widely available. had also expanded his He product line to include bonsaiplants,turtles and aquariumfishes and widenedthe rangeof brandsin each product category. seasonal
events, soldspecial he flowerslike rosesfor Valentine's
Day andpoinsettia plantsfor Chdstmas.
advantage Harry cultivated that was his willingness andability to source
"exotic" plants,suchasthoseusedin religiousceremonies, which weredifficult to find andnot available competing at shops.
Very limited markefing was done for the shopprior to openingdue to the lack of startupcapilal. Harry was also unwilling to incur debt in orderto fund promotional activities. a result,the only promotionthat
Harry invested in was to distribute flyers at a nearby shopping plazz and at surrounding companiestwo week before the gand opening. During the first week after opening,Harry had giveawaysof sweetsand balloons childrenwho visitedthe shopwith their parents. alsodiscounted for He seedlings 30 per cent by andgavea free plant to every customerwho visited the shopduring the first month.
In orderto attractcustomers,Harry createdmobile plant shelvesto display plants outsidethe front entrance of the shop, but he did not display a sign outsidethe shop until his secondyear in business.
distributionof flyers in the shopping mall prior to specialoccasions along with the periodicaldisplayof small posters a roadside on wall nextto a nearbyfood vendorwerethe only ongoingformsof promotion usedby D-Bamboo.Despitethis low level of marketing, however,therehad beena naturalinffeasein salesover the pasttwo yearsand Harry was reluctantto significantly increase marketingbudgetbeyond his the $750 currently spent on flyen and posters.He believed that even if he tripled his current promotion budgethe would only be ableto increase sales five to l0 per centand this did notjustiry dippinginto by his cashreserves.

Harry delib€ratelykept prices low for the first eight montbs after opening in order to encourage customen to visit the shop. Initially, the markup on plants was 25 to 50 per cent, while on shop items (garden suppliesand equipment)it was 30 per cent.He changedhis pricing stuchre after the first year in business so that for plants costing lessthan $20 the markup increased 100per cent, while for plants costingmore to than $20 the markup was 50 per cent. The markup on shop items, on the other hand, was increased 40 to per cent at the end of the first year and was increasedmore recently to 50 per cent. An exceptionto the generalpricing policy was made for the more expensiveitems (more than $150), where the markup was maintained 35 per cent. Such items(e.g. pumps,resinpots) represented per cent of D-Bamboo's at 15 entire inventory. The normal markup for competitorssimilar in size was 50-100 per cent and the la.rger shopsusuallymarkedup their pricesby 100per cent.Harry's general pricingpolicy, however, wasto set
pricesat eitherthe samelevelor slighterlowerthanall othernearby competitors. For the last six months,Harry had beentoying with the ideaof increasing pricesslightly in orderto his improvethe shop'scashflow prosition.
From discussions with customers,
Harry knew that saleswould be affected if he increasedprice and estimatedthat a five per cent increasein price would result in a 7.5 per cent decrease salesvolume.He wondered, in however, the higherprice would change imageof his if the shopandbe enough offsetthe lowervolumeofproductsold. to Page5


The Consumer who patronized shop.The majority(60 per the ofcustomers
Thereappeared be several to distinctsegments
(25 to 40 yean old) who were first-timehome cent) of D-Bamboo'scustomers were working women
retirees over 60 yearsold gardenowners.The second-largest customer segment per cent)comprised l0 gardening their freetime. Expatriate workersconstituted approximately per centofth€ who enjoyed in in wealthy and were primarily interested shop's customerbase.These individualstendedto be fairly
purchasingexotic plants. Teenagers per cent) and farmen (five per cent) were the final two customer segments. Teenagecustomerswere most likely to purchaseaquarium fishes and flowering plants, while seedlings chemicals. and weremoreinterested purchasing in vegetable farmers base.
Many of theseloyal customers a Over the pasttwo years,D-Bamboohaddeveloped loyal customer were attrdctedto the shop becauseof its extendedopening hours on evenings and weekends.The late on who had stopped their way closingtime (7:00 p.m.) also allowedHarry to caterto walk-in shoppers home after work to purchasefood from the various food vendorssurroundingD-Bamboo and then noticed areaand the shop.Approximately 15 per cent ofsuch walk-in customerswere from outsidethe Chaguanas were not aware of the shop's existenceprior to their first visit. A growing number of customershad also started visiting the shop on weekendsbecausethey found the opening hours on a Sunday to be more convenient. Harry's willingness and ability to procureexotic plant speciesthat were not readily available in competing shops had also attracted some customers away from the larger, well-known suppliers of plants and to werewilling to travel significantdistances
What Harry discovered wasthat manycustomers seedlings. obtain the more exotic varieties of plants and that his reputation for selling such plants gave him a competitive advantage.Several schools in the district had approachedHarry, seeking plant rentals for to theserequests the plant schoolfunctions. SinceHarry did not providethis facility, he usuallyreferred partner. few schoolteachers alsocomeinto the shopandbought had A shopownedby his formerbusiness that Harry felt held signiltcant opportunity seedlings use in scienceprojectsand this was a business to future potential. services(fueled by their who were interested landscaping in Relativelywealthy young professionals anotheremergingma*et and Harry had received exposureto programson cable television) represented several enquiries about such services from customes. The rise in housing projects that required landscaping serviceswas anothergrowing market and Harry had submittedthree proposalsfor landscaping properties,but had beenunsuccessful winning any bids thus far. His plan for the upcoming in commercial year was to attend various coursesin commercial landscapingdesignto increasehis chancesof winning this business.

Suppliers of productlines.Thereweretwo differentcategories
The type of suppliervaried for eachof D-Bamboo's
suppliersof omamentalplants (which were importedinto the countrybeforebeing propagated). in directlyfrom eightof the l0 largestsuppliers the country boughtabout30 per cent of his omamentals and (a to basedon their wider plant selection speciallicencewas required import plants and seedlings) plants,however,from 30 small homegeographic location.D-Bamboogot the majority of ornamental andpropagat€d a limited scalebeforesellingto on based suppliers, who boughtfrom the largerplantshops sincetheir priceswereusually shopslike D-Bamboo.Harry prefenedbuyingfrom thesesmallersuppliers low€rthantheir largercompetiton'prices.



Therewere five large nurseries lettuce,tomatoes) the in selling seedlings food plants(e.g. cabbage, for country.D-Bamboogot most of its seedlings from the largestsupplier,who was locatedin Chaguanas.
Harry often had to contend with shoftagesof seedlingsdue to the seasonalgrowing pattems for some plants. The supplyofseedlingswas alsosomewhat of dependent the importation seeds the chemical on by companies who supplied to to seeds the nurseries, who in tum soldseedlings plantshops.
In an inter€sting
The largestherb supplierfor Dtwist, some customers had also tumed into suppliers.
Bamboo, instance, started buyingherbsfrom D-Bamboo starta small homegarden for had to and had off evolvedinto oneofthe largest herbsuppliers the country. in D-Bamboogot its fish, turtlesand pet supplies from threesmall-scale supplien locatedin the Chaguanas area and sourcedchemicalsdirectly from five of the sevenlarge chemicalsuppliersin the country.
wasboughtdirectly from largehardware of tools. distributonaswell aswholesalers gardening
in collaborated with otherplant shopownersto buy plantsand gardensupplies bulk n orderto getdiscounted prices. Competitlon
When D-Bamboo openedin 2007, there were a few established plant shopsthat dominatedthe Trinidadian home and garden industry. Competitorstended,however, to focus on salesof either plants or chemicals and no one, at the time, had the mix of productsthat D-Bamboocanied. For instance,there were four large family-owned businesses Chaguanas controlled market, oneshoponly sold plantswhile the in who the but other shopsonly sold fertilizers and chemicals.The large seedlingsupplier for D-Bamboo in Chaguanas also sold directly to the public but had slightly higher prices than D-Bamboo and Harry felt that this allowedhim to remaincompetitive despite smallersize. his Initially, there were no direct competiiors in the immediate vicinity of D-Bamboo, with the closest competitor locatedl0 kilometresaway.Within the last l0 months, however, much smallershopwith a a similar product mix had openedone kilomehe away andtherewere rumourstlat anotherhome and garden shop was going to be openedin the nearby shoppingmall by December2009. Harry had also noticedthat within the last year the typ€ of products offered by one of the larger competitors had changedto more closelyresemble own. his FlnanclalPerformance
The slow revivalofthe agricultural interest consumers growing by in seclorin Trinidadandthe increased their own food had helped spur sales in the first year of the company's existence. The Ministry of
Agriculture had also investedheavily in educationalprogramsencouragingcitizens to start home gardens andthis, coupledwith the population's exposure cookingshowson cabletelevision, to had contributed to an increased demand vegetable for plantsandherbsin particular.
Thesefacton had increased
sales significantly. During the first l8 monthsafter opening,saleshad grown steadilybut had slowedconsiderably the in secondhalf of 2009 (see Exhibit 3). Expenses and had rangedfrom 50 to 60 per cent of total revenue increased two to five per centeachyear.Harry hadalsomanaged put aside$55,000in cash,whichhe by to held in reserve caseof an emergency. was reluctant usethis moneyto fund the operations in He to ofthe



business, his bankerhad reassured but him that he could use thesesavingsto get a loan of twice this amountifneeded. Although he had not done a formal analysisof salestsends,Harry kept a meticulous log of his monthly salesandexpenses notic€d that salestendedto peakin Decemberbut drop offin July andAugust when and familieswereon vacationor savingmoneyto buy schoolsupplies.
Apart from the Christmas season, DBamboo experiencedhigher than average sales during special occasionssuch as Mother's Day and
Valentine's Day. Harry feared, however, that sales for the upcoming Christmasseasonwould not match years the pattem witnessed previous in CURRENT


Similar Documents

Free Essay

Bamboo House

...configuration. Discuss how BHI is planning to implement QT and how it will all pan out using your knowledge of QT Bamboo House Incorporated has a problem that is fairly common in many different business practices. Their problem deals with queuing rates and queuing systems. According to the case study based on Bamboo House, they have attempted to detail a plan on how to approach their queuing theory problem. In order to have a successful queuing configuration/system, they need to have their service rate exceed their order rate and fully understand what both of those rates are. In reality, there are three different situations that can take place. The order rate can equal the service rate, the order rate can exceed the service rate, or the order rate can be less than the service rate. According to queuing theory, only the last option/situation is desirable. This is because if the order rate is equal to or greater than the service rate, the line will be never ending, which is obviously bad practice. After some calculation, I have found that Bamboo House Incorporated SHOULD be able to have a higher service rate than order rate for most of the time. That is according to the queuing configuration that was hinted at in the case study. However, if product demand does rise, there is no guarantee that the service rate stays above the order rate. This can be a very large problem for Bamboo House Incorporated. They need to establish a better queuing configuration if they experience......

Words: 531 - Pages: 3

Free Essay

Bamboo Furniture

... Shamsunnahar | 16-176 | Date of Submission: 21st Nov, 2012 Letter of Transmittal | 21st November, 2012 Tazrina Farah Lecturer Department of Finance University of Dhaka Dear Madam Here is a report on the “New business Idea”. In this report we have presented the whole Market and Demand analysis of our new business of bamboo furniture named ‘Oitijjho- the heritage of Bangladesh ’ . At University of Dhaka, we appreciate having this assignment. If you need any assistance in interpreting this report or if you have any query, please contact with us on the given mail address Sincerely yours, KAzi Umme Sumaiya On behalf of the group 3rd Year 6th Semester B.B.A 16th Batch Department of Finance. Table of Contents | Sl no. | Contents | Page no. | 1. | Executive Summary | | 2. | Business Idea | | | 2.1 | Firm & Promoters | | | 2.2 | Why to behave entrepreneurially | | 3. | Industry & Competitive Analysis | | | 3.1 | Introduction to overall furniture industry of Bangladesh | | | 3.2 | Bamboo in general | | | 3.3 | Environmental advantages of bamboo | | | 3.4 | Bamboo furniture versus wooden Furniture | | | 3.5 | Porters five forces model of industry analysis | | 4. | Goals & Objectives | | 5. | Business & Operational Plan | | | 5.1 | Business process | | | 5.2 | Business start-up activities & cost | | | 5.3 | Product line | | 6. | Marketing Plan | | |......

Words: 10009 - Pages: 41

Free Essay

Food from the Garden

...straight from the garden is this a true statement or an exaggerated statement; this paper will look at where in the community if anywhere a garden such as this would and could exist. We will explore the pros and cons of such a topic. Community gardens have been around for hundreds of years, they were first thought of to provide relief to families of poverty and low income; they were quite often incorporated into vacant lots and land. They were created not only for production of food but also morale and skill based learning. They provide not only an area to rest and re cooperate but also a teaching area. (Hampton, 2005) When these gardens were first thought of it was discovered that very few people knew how to garden. Training was provided to help these people complete their task. The trend of creating a community or private based garden for teaching and learning continues to this day. (Hampton, 2005) As we know in this new century many families live in or near major city however on of the things that lacks there are a number of positives also a number of unfortunate negatives towards having a community garden; there are far too many on both the positive and negative sides to list but the main areas to focus on would firstly be the positive. Some positives to a community garden are as follows: • There is a decreased amount of chemicals and pesticides used in home grown gardens than the industrial mass produced, • By having a community garden you are......

Words: 1598 - Pages: 7

Free Essay


...with you how to prepare your home garden for growing crops and preserving these crops. If you follow these guidelines and tips I share with you today I assure you that you will be very pleased with the turn-out of your garden. To start off with you will need to choose what crop you would prefer to grow. This is actually a lot harder than you may think it is. If you are a beginner or you want to start small then I would advise you not to grow a lot of crops at one time. When my grandpa and I started growing crops in his garden we started by growing potatoes, we then went to growing corn, and now we grow different varieties of crops. With a little practice you too can increase the amount of crops you grow. You will need to determine what crops you can grow in your certain land location. Certain crops can be affected by soil, rainfall, climate, or the space available. These all play a huge roll in what crops that you decide to grow. Be sure to choose a location with the requirements for the crops that you plan to grow; they will need good direct sunlight for at least six hours each day. It may be better to work within a fenced area, for this will cut down on some animals getting into your crops. You will also need to become familiar with different types of food crops. If you plan to grow your own crops for your own needs, than you will need to consider your whole diet, along with your family’s diet as well. You need to plan the layout of your garden and be sure to allow......

Words: 828 - Pages: 4

Premium Essay

Bamboo Tiles

...Implementation Plan 7 10. Risk Assessment 8 11. Financial Plan 9-10 12. Appendix i-xxiv Executive Summary The phenomenon about using bamboo is limited within, bridge, rural housing, fencing etc. But there is a golden opportunity to produce one of the urban housing materials, by using bamboo. It will make urban people very close to nature, which is the demand of time. So Elegant Flooring Ltd. wants to produce tiles by using bamboo, which is environment friendly and cheap. There already exists a huge market for bamboo tiles in USA and European countries. They are importing 90 percent of the bamboo tiles from China. Recently, the labor cost of China has raised one step. Moreover gas expenditure is 23%lower in Bangladesh compared to China. So if we can produce tiles of equivalent quality at cheaper cost; good portion of that market can be captured. In the local market our target will be various real –estate developer companies, private home users and corporate houses for their office interior. In regards to the international market Elegant Flooring Ltd will target the winter based countries as our product has the feature to keep the environment worm. In the first three years, we will collect raw materials from the local suppliers. From the 4rth year 75% percent bamboo will come from our own land as bamboo reaches maturity after 3 years. As a result, from the 4rth year our production cost will be decreased. Our marketing objectives are: ......

Words: 7441 - Pages: 30

Free Essay

Garden Edging

...In simple words, edging refers to separation between lawn, garden, and pavements. But there’s a lot more to edging than just separating parts of ground. It is an important part of landscaping that serves to keep the garden neat, separate it into regions and provide a better appearance to the land. The choice of material used in edging depends on the budget, available time and whether it suits the requirement and looks of your garden. Below is a brief account of some materials used in edging. Metal borders Simple to install, durable and flexible to use are the strips of steel, aluminium, copper or plastic. They are sleek, durable and their top can be covered within grass or soil making them almost invisible and allowing us to mow over the top. They can be easily bent to give shapes of beautiful curves. Aluminium being the lightest and durable is more in use these days. However they are only best used for level ground without much undulation, and their sharp top edge can easily cut bare feet. So, the top should be rounded off after installation. Log edging Log and Bamboo edging can be laid by keeping logs that are well seasoned upright and driven into the ground like piles. Combined with gravel backing, they not only help to retain the lawn soil that may be on the ground or raised, but also gives a seaside appearance to the garden. They can be modified or cut on the top portion to give a wavy appearance, and coloured varyingly to create pleasing looks. Brick and concrete...

Words: 717 - Pages: 3

Free Essay

Shopping Patterns of People in Home Decor and Gift Shops

...FINAL REPORT OF “SHOPPING PATTERNS OF THE PEOPLE INSIDE THE GIFTS SHOPS AND HOME DÉCOR SHOPS – A COMPARITIVE ANALYSIS (September 4, 2010) In partial fulfillment of the requirements of the course "Retail Marketing" of MBA (Full Time) CARD AND GIFT: For the past decade or so the gift and card industry has been growing at a rapid rate and gaining market share. At the whim of discretionary spending, gift shops and card stores rely on low-margin, high-volume sales and are finding it increasingly difficult to compete with supermarkets and online retailers. The key to survival is consolidation and vertical integration which is seeing the number of companies decline while store numbers edge up. The cards and gift shops fall into the impulse purchase category. The product mix includes: cards, collectible gifts, gift wrap, holiday and seasonal decoration, novelties, party supplies, souveniers, etc. Gift shops come as both standalone stores as well as part of supermarkets. In India these stores are franchisees, chain retailers, as well as independent retailers. The customer base is spread over a wide demography, but the main consumers are young. Some of the main players in this category are: Archies: [pic] Archies was founded in 1979 as a mail order poster shop, and introduced its first line of greeting cards in 1980. The company procured its first ever foreign license from Walt Disney, USA in 1984 and offered its customers some of the best loved Disney......

Words: 7856 - Pages: 32

Premium Essay

D'Bamboo Home and Garden Shop

...D-Bamboo Home and Garden Shop Marketing for New and Growing Ventures with Nadia Salamat-Ali By: Andre Ferguson, Candice Lela-Rolingson, Eric Gransaul, Ken Francis Charles, Melissa Pascal Company Background ❖ Incorporated in 2007 in Chaguanas ❖ Owner:Harry Laurell-Graduate of the The University of the West Indies ❖ Startup capital of $75K ❖ No market research but tacit knowledge ❖ Company know for high quality H&G products ❖ Rising competition began eroding profits Company Overview The D’Bamboo Home and Garden Shop was incorporated in 2007 by Harry Laurell, fifteen years after graduating from The University of the West Indies. Laurell, the business was totally funded the startup with $75,000.00 which was every cent of his personal savings, with no prior marketing research or marketing plan in effect, but a great deal of knowledge and experience, which he acquired from years of work in the Agribusiness sector the D’Bamboo Home and Garden Shop became established. Located at a busy intersection in Chaguanas, the business had gained a reputation for selling high quality home and garden products at best prices, however as competition in the immediate vicinity began to emerge, subsequently the D’Bamboo was affected by a host of challenges and opportunities which will be further outlined in this document as well detailed alternatives/recommendations are presented. Issue Realization and Definition Issue ❖ 40% reduction in sale as of 2009 ❖ ‘Introduction’ of competition...

Words: 5191 - Pages: 21

Premium Essay

4 Home and Garden Articles

... 4 home and garden articles I grew up in a farmland because my parents were farmers. Since my childhood, I emulated my parent’s advice on being self-reliant and I took farming passionately because right from a tender age I was able to raise my own chicken and made a few dollars when they were mature. For me the ability to cater for my personal financial needs without bothering my parents motivated me to manage my own poultry farm even as I attained adulthood. My journey to make this dream a reality started when my father rewarded me with a single hen as a sign of his gratitude for my contribution to his farm. Since then, chicken became my pet and rearing poultry became my hobby. This goal was further motivated by my agriculture lessons in class were I learnt best practices for rearing poultry. As at now, I have over 5000 chicken, more than half are layers and the rest are broilers. Besides chicken, I rear ducks, geese and turkeys, all of which are profitable. Chicken farming has become my livelihood and I do not intend to look for formal jobs. Benefits of keeping poultry on your homestead 1. Egg production If you are a non-vegetarian as I am, then you definitely consume eggs unless they give you some abdominal discomfort. Keeping poultry on your homestead, specifically layers gives you a chance to enjoy eggs without limits. Eggs have numerous healthy benefits in your body because they contain vital mineral elements. I keep White Leghorns for egg production and their......

Words: 1476 - Pages: 6

Premium Essay

Rain Garden

...Rain Garden Handbook for Western Washington A Guide for Design, Installation, and Maintenance Rain Garden Handbook for Western Washington A Guide for Design, Maintenance, and Installation JUNE 2013 Funding for this project was provided by the Washington State Department of Ecology through the Municipal Stormwater Grants of Regional or Statewide Significance program, Grant No. GG12015. Curtis Hinman, Washington State University Extension, served as the principal author. Kitsap County managed the project. Acknowledgements Principal Author Curtis Hinman Washington State University Extension Faculty, Green Stormwater Infrastructure Specialist and Green Stormwater Infrastructure Program Lead Advisory Committee and Contributors Teresa Brooks Peggy Campbell Michael Carey Mindy Fohn Dan Gariépy Erica Guttman David Hymel Marilyn Jacobs Colleen Miko Zsofia Pasztor Mandi Roberts Bob Spencer Kitsap Conservation District Snohomish County City of Tacoma Kitsap County Washington State Department of Ecology Washington State University Extension, Thurston County Rain Dog Designs Rain Dog Designs Washington State University Extension, Kitsap County Innovative Landscape Technologies; Edmonds Community College Otak, Inc. Seattle Public Utilities Editing, Sizing Tool Development, and Graphic Design Marissa Chargualaf Cheyenne Covington Finis Ray Mandi Roberts Neil Schaner Mark Shelby Sharlene Sherwood Otak, Inc. A special......

Words: 23417 - Pages: 94

Premium Essay

The Prasely Garden

...“The Parsley Garden William Saroyan” Lauren Rennie 18/3/13 Mr. Campoli ENG104 Perspective- The perspective of The Parsley Garden is 3rd person. It is an all seeing point of view. The narrator frequently uses the characters names or him and her to address them. This point of view demonstrates an understanding of each action of a character as well as each characters feelings and emotions. I know this because, "One day in August, Al Condraj was wandering through Woolworth’s without a penny to spend when he saw a small hammer that was not a......

Words: 1868 - Pages: 8

Free Essay

Uses of Bamboo

...RESEARCH QUESTIONS 1. What other products are similar to bamboo charcoal fabric? 2. How does bamboo charcoal fabric help neutralize the harsh odor found in clothing, towels and other garments?  3. Please provide information on the differences between other laundry odor neutralizers and bamboo charcoal odor neutralizers? 4. What is the average size of a laundry basket and laundry hamper? 5. Please provide the sizes of a small, medium, and large laundry basket. RESEARCH ANSWERS Introduction Bamboo Charcoal being used in fabric is a relatively new concept, but people are catching on to this discovery and it has become a popular and eco-friendly choice for linens and towels. Bamboo charcoal is made by heating bamboo fibers at high temperatures of 800-1000 degrees Celsius. Once the bamboo has been turned into charcoal it is processed into nanoparticles. Using nanotechnologies these bamboo charcoal nanoparticles are then blended together with organic bamboo fibers and woven into yarn. Bamboo charcoal yarn is used to make the new line of towels, clothing and other garments. The many positive qualities of bamboo charcoal fabric include: Easier on sensitive skin – The fabric inhibits bacterial metabolism causing fewer allergic skin reactions than other fibers sterilized with antimicrobial agents. Reduces Static buildup – This is a conductive material so it keeps a balanced charge in fabric to help reduce static buildup. Superior Absorption & Deodorizing......

Words: 1550 - Pages: 7

Premium Essay


...1. Complete the 1992 columns of Tables 3 through 6, disregarding for now the projected data in the 1993 and 1994 columns. If you are using the Lotus model, use it to complete the tables. Be sure you understand all the numbers, as it would be most embarrassing if you were asked how you got a particular number, and could not give a meaningful response. 2. Based on the information in the case and on the results of your calculations in Question 1. prepare a list of Garden State’s strengths and weaknesses. In essence, you should look at the commonsized statements and each group of key ratios (for example, the liquidity ratios) and see what those ratios indicate about the company’s operations and financial condition. As part of your answer, use the extended Du Pont equation to highlight the key relationships. 3. Recognizing that you might want to revive your opinion later, does it appear, based on your analysis to this point, that the bank should lend the requested money to Garden State? Explain. Table 3 CommonSized Balance Sheets for Years Ended December 31 1990 1991 1992 Assets: Cash and marketable securities Accounts receivable Inventory 8.82% 5.13% 30.39 35. 36 3.37 % 30.9 1 50.3 9 83.9 5 22.9 3 6.88 16.0 5% 100. 00% 25.72 48.32 Current Assets Land, buildings, plant, and equipment 74.55% 79.18% 30.78% 27.31% Accumulated depreciation 5.32% 6.48% Net fixed assets 25.45% ...

Words: 2548 - Pages: 11

Premium Essay


...Asian Gift Shop Business Plan Subash Rayamajhi Islam Mohaiminul April 13, 2012 TABLE OF CONTENTS PAGES 1. Executive Summary 2 2. Current Marketing Situation 3 2.1 Market Description 3 2.2 Product Review 4 2.3 Competitive Review 4 2.4 Channels and Logistic Review 5 3. Shot Analysis 6 3.1 Strength 7 3.2 Weakness 7 3.3 Opportunity 7 3.4 Threats 7 4. Objectives and Issues 9 4.1 First-year Objectives 9 4.2 Second-year Objectives 9 4.3 Issues 9 5. Marketing Strategy 10 5.1 Positioning 10 5.2 Product Strategy 10 5.3 Pricing Strategy 11 5.4 Distribution Strategy 11 5.5 Marketing Communication Strategy 11 5.6 Marketing Research 12 5.7 Marketing Organization 12 6. Action Program 13 7. Budget 13 7.1 Financial Forecasting 14 ...

Words: 4199 - Pages: 17

Free Essay


...Contents Index 1 User’s manual for Windows & Macintosh ® ® Using a pen Customizing your pen Troubleshooting Using a tablet Customizing your tablet Digital inking Contents Index 1 Contents Index 2 Bamboo™ User’s Manual for Windows® & Macintosh® English version 1.2, March 03, 2008 Copyright © Wacom Company, Limited, 2008 All rights reserved. No part of this manual may be reproduced except for your express personal use. Wacom reserves the right to revise this publication without obligation to provide notification of such changes. Wacom does its best to provide current and accurate information in this manual. However, Wacom reserves the right to change any specifications and product configurations at its discretion, without prior notice and without obligation to include such changes in this manual. Reuse, recycling, and recovery. You are urged to recycle this product when replacing it with a newer product or when it has outlived its useful life by bringing it to an appropriate collection point for recyclable materials in your community or region. By doing this, you can help improve the environment of your community as well as minimize the potential negative effects created should any hazardous substance that may possibly be present within waste material reach the environment during the disposal process. Within the European Union, users are required not to dispose of Waste Electrical and Electronic Equipment (WEEE) as......

Words: 15849 - Pages: 64