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Crm Pricing

In: Business and Management

Submitted By ajithrakk
Words 7017
Pages 29
PRICING OF A PRODUCT
(COCA COLA)

Third Semester- Project 1
Submitted by:

BACHELOR OF BUSINESS ADMINISTRATION
(Working Professional)

Department of Business Administration
January 2015

Acknowledgement
I feel deeply indebted towards people who have guided me in this project. It would have not been possible to make such an extensive report without the help, guidance and inputs from them. Most of my information has been from the net by reading a lot about Pricing of a product in marketing & how Coca Cola Company maintains their market through an appropriate pricing strategy and also from professional books of marketing. I also would like to thank Mr. Sunil for giving us such a nice opportunity and freedom to choose a topic we like and to work in it.

Abstract
The basic objective of my research was to analyze the awareness among customers about the price of a product all over the world. Price even describes the standard a company maintains in its product quality and how they work towards achieving their customer’s satisfaction. As I specially concentrated on Coca Cola Company, the findings reveal that people know a lot about the company’s products, its price & they are completely satisfied with the quality they maintain in soft drinks market. In the highly competitive world of the soft drink industry, the Coca Cola Company stands out as one of the top competitors

Table of Contents S. No. | Topic | Pg.No. | 1. | Introduction | | 2. | Factors affecting pricing decisions | | 3. | Pricing objectives | | 4. | Steps in pricing process | | 5. | Essentials of sound pricing strategies | | 6. | Basic pricing methods | | 7. | Price – one of the elements of marketing mix | | 8. | New product V/s Market penetration pricing | | 9. | Resale price maintenance | | 10. | COCA COLA -Introduction | | 11. | Marketing…...

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