Free Essay

Country Outline

In: Business and Management

Submitted By dikshaiyer13
Words 2566
Pages 11
Country Notebook

The Country Notebook—A Guide for Developing a Marketing Plan

The Country Notebook Outline writing guide

• Cultural Analysis

• Economic Analysis

• Market Audit and Competitive Market Analysis

• Preliminary Marketing Plan

writing guide

I. Cultural Analysis writing guide

Guideline

I. Introduction writing guide

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II. Brief discussion of the country’s relevant history writing guide

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III. Geographical setting writing guide

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A. Location writing guide

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B. Climate writing guide

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C. Topography writing guide

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IV. Social institutions writing guide

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A. Family writing guide

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1. The nuclear family

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2. The extended family

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3. Dynamics of the family

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a. Parental roles

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b. Marriage and courtship

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4 Female/male roles (changing or static?)

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B. Education writing guide

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1. The role of education in society

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a. Primary education (quality, levels of development, etc.)

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b. Secondary education (quality, levels of development, etc.)

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c. Higher education (quality, levels of development, etc.)

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2. Literacy rates

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C. Political system writing guide

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1. Political structure

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2. Political parties

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3. Stability of government

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4. Special taxes

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5. Role of local government

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D. Legal system writing guide

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1. Organization of the judiciary system

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2. Code, common, socialist, or Islamic-law country? writing guide

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3. Participation in patents, trademarks, and other conventions writing guide

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4. Marketing Laws writing guide

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E. Social organizations writing guide

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1. Group behavior

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2. Social classes

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3. Clubs, other organizations

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4. Race, ethnicity, and subcultures

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F. Business customs and practices writing guide

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V. Religion and aesthetics writing guide

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A. Religion and other belief systems

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1. Orthodox doctrines and structures

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2. Relationship with the people

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3. Which religions are prominent?

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4. Membership of each religion

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5. Any powerful or influential cults?

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B. Aesthetics writing guide

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1. Visual arts (fine arts, plastics, graphics, public art, colors, etc.) writing guide

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2. Drama, ballet, and other performing arts writing guide

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3. Folklore and relevant symbols writing guide

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VI. Living conditions writing guide

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A. Diet and nutrition writing guide

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1. Meat and vegetable consumption rates

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2. Typical meals

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3. Malnutrition rates

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4. Foods available

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B. Housing writing guide

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1. Types of housing available

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2. Do most people own or rent?

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3. Do most people live in one-family dwellings or with other families?

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C. Clothing

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1. National dress

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2. Types of clothing worn at work

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D. Recreation, sports, and other leisure activities writing guide

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1. Types available and in demand

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2. Percentage of income spent on such activities

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E. Social security writing guide

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F. Health care

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VII. Language writing guide

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A. Official language(s) writing guide

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B. Spoken versus written language(s)

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C. Dialects writing guide

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VIII. Executive summary writing guide

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IX. Sources of information

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X. Appendixes

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II. Economic Analysis writing guide

Guideline

I. Introduction

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II. Population writing guide

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A. Total writing guide

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1. Growth rates

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2. Number of live births

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3. Birthrates

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B. Distribution of population writing guide

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1. Age

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2. Sex

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3. Geographic areas (urban, suburban, and rural density and concentration)

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4. Migration rates and patterns

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5. Ethnic groups

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III. Economic statistics and activity writing guide

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A. Gross national product (GNP or GDP)

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1. Total

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2. Rate of growth (real GNP or GDP)

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B. Personal income per capita writing guide

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C. Average family income

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D. Distribution of wealth

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1. Income classes

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2. Proportion of the population in each class

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3. Is the distribution distorted?

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E. Minerals and resources writing guide

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F. Surface transportation writing guide

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1. Modes

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2. Availability

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3. Usage rates

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4. Ports

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G. Communication systems writing guide

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1. Types

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2. Availability

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3. Usage rates

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H. Working conditions writing guide

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1. Employer-employee relations

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2. Employee participation

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3. Salaries and benefits

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I. Principal industries

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1. What proportion of the GNP does each industry contribute?

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2. Ratio of private to publicly owned industries

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J. Foreign investment writing guide

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1. Opportunities?

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2. Which industries?

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K. International trade statistics writing guide

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1. Major exports

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a. Dollar value

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b. Trends

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2. Major imports

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a. Dollar value

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b. Trends

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3. Balance-of-payments situation

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a. Surplus or deficit?

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b. Recent trends

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4. Exchange rates writing guide

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a. Single or multiple exchange rates?

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b. Current rate of exchange

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c. Trends

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L. Trade restrictions writing guide

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1. Embargoes

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2. Quotas

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3. Import taxes

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4. Tariffs

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5. Licensing

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6. Customs duties

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M. Extent of economic activity not included in cash income activities writing guide

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1. Countertrades

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a. Products generally offered for countertrading

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b. Types of countertrades requested (i.e., barter, counterpurchase, etc.)

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2. Foreign aid received writing guide

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N. Labor force

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1. Size

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2. Unemployment rates

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O. Inflation rates writing guide

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IV. Developments in science and technology

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A. Current technology available (computers, machinery, tools, etc.)

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B. Percentage of GNP invested in research and development

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C. Technological skills of the labor force and general population writing guide

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V. Channels of distribution (macro analysis) writing guide

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A. Retailers writing guide

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1. Number of retailers

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2. Typical size of retail outlets

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3. Customary markup for various classes of goods

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4. Methods of operation (cash/credit)

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5. Scale of operation (large/small)

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6. Role of chain stores, department stores, and specialty shops

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B. Wholesale middlemen writing guide

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1. Number and size

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2. Customary markup for various classes of goods

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3. Method of operation (cash/credit)

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C. Import/export agents

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D. Warehousing

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E. Penetration of urban and rural markets writing guide

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VI. Media writing guide

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A. Availability of media writing guide

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B. Costs

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1. Television

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2. Radio

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3. Print

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4. Other media (cinema, outdoor, etc.)

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C. Agency assistance

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D. Coverage of various media

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E. Percentage of population reached by each of the media

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VII. Executive summary writing guide

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VIII. Sources of information

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IX. Appendixes

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III. Market Audit and Competitive Market Analysis writing guide

Guideline

I. Introduction writing guide

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II. The product writing guide

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A. Evaluate the product as an innovation as it is perceived by the intended market writing guide

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1. Relative advantage writing guide

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2. Compatibility writing guide

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3. Complexity writing guide

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4. Trialability writing guide

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5. Observability writing guide

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B. Major problems and resistances to product acceptance based on the preceding evaluation writing guide

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III. The market writing guide

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A. Describe the market(s) in which the product is to be sold

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1. Geographical region(s)

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2. Forms of transportation and communication available in that (those)

region(s)

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3. Consumer buying habits writing guide

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a. Product-use patterns

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b. Product feature preferences

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c. Shopping habits

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4. Distribution of the product writing guide

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a. Typical retail outlets

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b. Product sales by other middlemen

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5. Advertising and promotion writing guide

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a. Advertising media usually used to reach your target market(s)

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b. Sales promotions customarily used (sampling, coupons, etc.)

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6. Pricing strategy

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a. Customary markups

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b. Types of discounts available

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B. Compare and contrast your product and the competition’s product(s)

writing guide

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1. Competitor’s product(s) writing guide

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a. Brand name

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b. Features

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c. Package

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2. Competitor’s prices

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3. Competitor’s promotion and advertising methods

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4. Competitor’s distribution channels

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C. Market size writing guide

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1. Estimated industry sales for the planning year

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2. Estimated sales for your company for the planning year

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D. Government participation in the marketplace

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1. Agencies that can help you

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2. Regulations you must follow

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IV. Executive summary writing guide

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V. Sources of information

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VI. Appendixes

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IV. Preliminary Marketing Plan writing guide

Guideline

I. The marketing plan

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A. Marketing objectives writing guide

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1. Target market(s) (specific description of the market)

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2. Expected sales 20-

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3. Profit expectations 20-

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4. Market penetration and coverage

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B. Product adaptation or modification writing guide

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1. Core component

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2. Packaging component

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3. Support services component

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C. Promotion mix

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1. Advertising

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a. Objectives

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b. Media mix

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c. Message

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d. Costs

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2. Sales promotions

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a. Objectives

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b. Coupons

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c. Premiums

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d. Costs

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3. Personal selling

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4. Other promotional methods

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D. Distribution: From origin to destination writing guide

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1. Port selection

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a. Origin port

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b. Destination port

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2. Mode selection: Advantages/disadvantages of each mode

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a. Railroads

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b. Air carriers

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c. Ocean carriers

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d. Motor carriers

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3. Packing

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a. Marking and labeling regulations

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b. Containerization

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c. Costs

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4. Documentation required

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a. Bill of lading

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b. Dock receipt

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c. Air bill

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d. Commercial invoice

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e. Pro forma invoice

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f. Shipper’s export declaration

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g. Statement of origin

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h. Special documentation

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5. Insurance claims

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6. Freight forwarder writing guide

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E. Channels of distribution (micro analysis) writing guide

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1. Retailers

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a. Type and number of retail stores

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b. Retail markups for products in each type of retail store

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c. Methods of operation for each type (cash/credit)

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d. Scale of operation for each type (small/large)

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2. Wholesale middlemen

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a. Type and number of wholesale middlemen

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b. Markup for class of products by each type

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c. Methods of operation for each type (cash/credit)

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d. Scale of operation (small/large)

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3. Import/export agents

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4. Warehousing

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a. Type

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b. Location

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F. Price determination writing guide

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1. Cost of the shipment of goods

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2. Transportation costs

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3. Handling expenses

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a. Pier charges

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b. Wharfage fees

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c. Loading and unloading charges

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4. Insurance costs

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5. Customs duties

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6. Import taxes and value-added tax

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7. Wholesale and retail markups and discounts

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8. Company’s gross margins

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9. Retail price

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G. Terms of sale

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1. EX works, FOB, FAS, C&F, CIF

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2. Advantages/disadvantages of each

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H. Methods of payment writing guide

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1. Cash in advance

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2. Open accounts

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3. Consignment sales

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4. Sight, time, or date drafts

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5. Letters of credit

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II. Pro forma financial statements and budgets

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A. Marketing budget

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1. Selling expense

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2. Advertising/promotion expense

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3. Distribution expense

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4. Product cost

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5. Other costs

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B. Pro forma annual profit and loss statement (first year and fifth year)

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III. Resource requirements

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A. Finances

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B. Personnel

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C. Production capacity

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IV. Executive summary writing guide

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V. Sources of information

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VI. Appendixes writing guide

[insert text here]…...

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...Assignment 2: Outline List of References Marquis S. Manuel Strayer University Hypothesis: Anyone that joins the military not only is serving their country but also is agreeing to gives up their human rights or freedom. Sociological Concepts: Human rights or liberties would include A. The condition of being free from restriction or control. B. The right of power to act, believe, or express of one’s self in any manner of choice C. A condition of being physically and legally free from confinement. Practical Implications: For the practical implications for human freedom. A. Religious belief B. Liberty Evidence: Religious freedom: “In the 1990s, religious freedom was one of the first rights to be recognized under international law”. Even in today’s time reviews of formal international and national documents on religion suggests that governments and the international community recognize the position of religious freedoms in the constellation of human rights. The protection of fundamental human rights was a foundation stone in the establishment of the United States around 200 years ago. Since then, the central goal of U.S. foreign policy has been the promotion of respect for human rights, as embodied in the Universal Declaration of Human Rights. The U.S understands that the existence of human rights helps secure the peace, deter aggression, promote the rule of law, combat crime and corruption, strengthen democracies, and prevent humanitarian......

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...Move To Another Country "It's not about how hard you can hit , it's about how hard you can get hit and moving foward ".That helped me stand up and through out of the darkness when I came to The United Sate, which someone thought that is haven . To be came to that haven, I had to wait twelve years .Finally ,that moment came .Then I got in a airplan. To got in the airplane ,that is a big problem because i live in the poor country .It was destroyed through wars with power countries like China ,French , Even super power country ,that is the United State ,where I will be came . And another reason was my family not rich .To got 5 tickets for my family , we had to sell our house, which we was living whole life. When we was on the flight , and looked down the view from the flight and I say that with myself “ that is the heaven , now i get it “ .I was so happy and very excited about it . But when the flight landed and I got in the Los Angeles Airport . All my feeling when I was on the flight was disappeared because I realized that I didn’t know what they were talking about even simple words . And one thing I really regretted that monment was I didn’t learn English before .So I was lucky when I saw Vietnamese and they helped to talk with them by stranlation and airport staff were so nice even they didn’t know what I said and tried to understan what i said .And the next thing was money . We didn’t speak English ,how do we find jobs without English......

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...an outline naturally organizes the information in a highly structured, logical manner, forming a skeleton of the textbook chapter or lecture subject that serves as an excellent study guide when preparing for tests. This method of note taking is extremely useful in most instances; however, in classes, such as math or chemistry, where a lot of formulas, graphs, or structures must be drawn, the outline method should be replaced with a better note-taking system. How to Use Write points in an organized manner based on space indentation. Place major points farthest to the left. Indent each more specific point farther to the right (level of importance is indicated by distance away from left margin). Advantages The outlining method emphasizes content as well as relationships between the material. Also, it reduces the time needed for editing and allows for easy reviewing. Disadvantages This method requires more thought for accurate, understandable organization and, therefore, cannot be used during lectures that move too quickly. Example How to study from an outline:    I. Read through one line at a time          A. Explain the information and connect the idea to others presented    II. Check the accuracy of the information    III. Add clue words          A. Jot down keywords or details that you didn’t originally include in the outline          B. Use these keywords to jog your memory when studying from the outline    IV. Recite information from the outline......

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...OUTLINE Renting an apartment is a better option than buying a house. Thesis: Choosing to buy is an option one has to take time to think about. Paragraph 1: Show reasons why buying is better than renting. Things to consider when deciding what is better for you. Paragraph 2: Buying is cheaper than renting. Lower interest rates. Fixed mortgage rates. Paragraph 3: Show what you can not do when renting and things that can happen when renting. Things you cant do when renting. Why one decides to buy versus renting, many are scared to comment. Paragraph 4: Reasons why renting may be better for some people. Show examples of reasons of why. Conclusion: These are reasons why buying is better for most people. I sequence my paragraphs in this order, because it made the most sense to me. Starting with reasons why buying is better, why buying is cheaper than renting, things you can not do when renting, and there are some people who should not buy yet. Doing it this way insures my essay to have less mistakes and make more sense. I think this outline gives me a good start and will insurer I stay on topic and in sequence with the way they should be. Starting with reasons why buying is better than renting just seemed to be the way to start, and will keep the readers interest. This is very important when writing or the reader will not read your story. Showing the outline this way keeps the flow and the paragraphs will go good together. The last paragraph states...

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...problem • Two major guerrillas were MTRA, Shining Path • Drug trafficking complicated Peru’s situation • Groups accepted money for cocaine business • Albert Fujimori took over country in Chaos • Mid-1996 population declined • In 2000 Fujimori fled the country amid a growing corruption scandal Columbia • A nation of turmoil following World War 2 • 1957 was so bad that the 2 major political parties agreed to form a coalition government • Country was considered a model of democracy • Drugs had changed Columbia • Cartel used assassination and other threats to gain control • Behind the political violence stood the drug lords • Columbian declared war on drug cartels. Resulted in a open warfare in the headquarters of a drug cartel • Cali cartel owned 70% of the world trade in cocaine • Economic and political problems continued in 1990’s Chile • Salvador Allende was elected president • His government t printed more money to meet the countries needs • All segments of the Chilean population suffered • Discontented unrest spread • Military worked quickly to crush opposition • Augusto Pinochet was leader of the coup • Ended all government interference with the nations economy • 1980’s unemployment rate ranged at 20% throughout Chile • 1980’s restored prosperity • Civil unrest plagued the country • The nation’s economy continued to grow under Aylwin Azocar and his successor...

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