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Corporate Responsibility

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An Overview of Intel’s 2008 Corporate Responsibility Report Middle East, Turkey and Africa (META)

To learn more about the topics in this overview, visit to view or download our 2008 Corporate Responsibility Report, prepared using the Global Reporting Initiative’s G3 Sustainability Reporting Guidelines.

What can we make possible?

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To view or download the Intel 2008 Corporate Responsibility Report, visit




Throughout our 40-year history, Intel has pushed the boundaries of innovation, creating products that have fundamentally changed the way people live and work. But what we make possible goes well beyond our product roadmap. By working with others, we are finding opportunities to apply our technology and expertise to help tackle some of the world’s greatest challenges—from climate change and water conservation to education quality and the digital divide. Our commitment to corporate responsibility is unwavering, even during economic downturns. Taking a proactive, integrated approach to managing our impact on local communities and the environment not only benefits people and our planet, but is good for our business. Making corporate responsibility an integral part of Intel’s strategy helps us mitigate risk, build strong relationships with our stakeholders, and expand our market opportunities. While I am proud of the many recognitions that we have received—including our number one spot on Corporate Responsibility Officer magazine’s 100 Best Corporate Citizens list for 2008—we continue to push ourselves to do more. For over a decade, we have set formal goals in our primary corporate responsibility focus areas, helping to drive accountability and continuous improvement. In 2008, we set new five-year environmental goals in key areas such as emissions reduction and water conservation. And to help focus all of our employees on environmental sustainability, we aligned a portion of our employees’ compensation with environmental criteria for the first time. In 2008, we became the largest purchaser of green power in the U.S., according to the U.S. EPA. We also built the first solar installations at Intel facilities, and our venture capital arm, Intel Capital, invested $100 million to support firms that are developing solar technologies. With the 2008 release of the Intel® Core™ i7 processor, we continued to demonstrate leadership in driving high levels of performance and energy efficiency in our products. In addition, working diligently on water management, we reduced our fresh-water needs by 3 billion gallons per year. We are making progress, but we continue to face longer term challenges in reducing our absolute environmental footprint due to our growth and the increasing complexity of our manufacturing processes. Addressing these challenges will be a strategic priority for our company in the coming years. In education, we surpassed the milestone of training 6 million teachers worldwide through the Intel® Teach Program. In addition, we partnered with governments to support the advancement of their education programs, and helped put affordable, portable, Intel-powered classmate PCs into the hands of students in close to 40 countries. We announced a joint business venture with Grameen Trust, using a “social business” model aimed at applying technology to address issues related to education, poverty, and healthcare in developing countries. At the heart of our commitment to corporate responsibility are Intel’s more than 80,000 employees. Early in 2008, I challenged them to give 1 million hours of volunteer service to local communities in celebration of our 40th anniversary. In true Intel style, our employees didn’t just meet the goal, they surpassed it in early December, and by the end of the year they had donated 1,346,471 hours to more than 5,000 schools and nonprofit organizations around the world. I believe this achievement—over 1 million hours of service in a single year—captures the essence of corporate responsibility at Intel. It’s an example of the commitment, energy, and innovative spirit that are synonymous with the Intel name. Quite simply, we do what we say and help make the impossible possible.

A world of possibilities.

Paul S. Otellini, President and Chief Executive Officer
An Overview of Intel’s 2008 Corporate Responsibility Report - META Region 3



• Extending our technology leadership, we introduced the highperformance, energy-efficient Intel® Core™ i7 processor family. • While the global economic climate significantly impacted our fourth -quarter financial results, we generated $10.9 billion in cash from operations in 2008, enabling us to continue to invest in innovation, even during the economic downturn. • We continued to work with the Electronic Industry Citizenship Coalition (EICC) to effect lasting social and environmental improvements in the global electronics supply chain.

Groundbreaking innovation.

Fueling the Innovation Economy
Intel is the world’s largest semiconductor chip maker, based on revenue. Our products include microprocessors, chipsets, motherboards, and other semiconductor products that are building blocks for computers, servers, consumer electronics, and other networking and communications products. Our current product portfolio and our roadmap of future products and technologies are perhaps the strongest in Intel’s 40-year history—the result of our strategy to continually invest in innovation, even in difficult economic times. Over the next two years, we plan to invest approximately $7 billion to upgrade our U.S. factory network with our next-generation 32-nanometer microprocessor manufacturing technology. Our newly expanded, award-winning Health for Life wellness program, for example, enables employees to evaluate their health risks and meet with an onsite health coach to develop individual health action plans.

Maintaining the Highest Integrity
The Intel Code of Conduct serves as the cornerstone of Intel culture, helping to ensure that our employees, officers, and directors maintain the highest ethical standards in all of their actions. In 2008, over 98% of our employees received formal training on the Code. Because we believe that the most reliable, sustainable companies respect their employees and care about the environment, Intel is also working with others in our industry to promote corporate responsibility throughout the global electronics supply chain. As part of that process, in 2008 we provided corporate responsibility training to more than 160 of our suppliers, representing about 80% of our purchasing spends.

Providing a Great Place to Work
We employ more than 80,000 people in over 300 facilities in more than 50 countries. We value the wide range of perspectives that we gain by hiring and developing a diverse workforce, and strive to empower, motivate, and reward the achievements of our employees. In 2008, we invested $314 million in training and development—an average of $3,700 and 37.3 hours, or close to a full week of training per employee. We also provide multiple programs, tools, and conveniences to help employees balance their work and personal responsibilities, and develop healthier lifestyles.

The META Region
We have legal entities in eight countries in the Middle East, Turkey and Africa (META) region: Turkey, Egypt, South Africa, UAE, Saudi Arabia, Nigeria, Morocco and Lebanon (listed according to size). There are 155 Intel employees and about 60 contractors working in those countries.

4 An Overview of Intel’s 2008 Corporate Responsibility Report - META Region


A more sustainable future.

• We signed a multi-year commitment to purchase over 1.3 billion kilowatthours of renewable energy certificates a year, making us the U.S. largest purchaser of green power in the U.S., according to the U.S. EPA. • Intel Capital, our internal venture capital group, invested more than $100 million in solar energy, and we installed solar hot water and electricity systems at three Intel sites. • For the first time, in 2008 we tied a portion of each employee’s variable compensation to the achievement of our environmental objectives.

Improving Sustainability
We incorporate environmental performance goals throughout our operations—from designing “green” features into our buildings to manufacturing our products and handling waste. Since 2001, we have invested over $23 million on hundreds of projects to improve energy efficiency and resource conservation in our facilities, saving enough electricity to power more than 50,000 U.S. homes. In 2008, we reduced our total CO2 impact below 2007 levels, and we are on track to reach our goal of reducing our absolute global-warming gas emissions 20% by 2012 from a 2007 baseline. Intel’s investment of more than $100 million in water conservation programs during the past decade has enabled us to reclaim more than 3 billion gallons of water a year. We also recycled or reused 84% of our chemical waste and 88% of our solid waste in 2008. Still, our absolute water use and waste generation increased in 2008, due in part to added complexity in some of our manufacturing processes. We plan to take new actions in 2009 to stay on track to meet our 2012 water and waste reduction targets. Green Day at Dubai Women’s College, UAE: As part of our drive to raise Green IT awareness in the Middle East, Intel hosted a Green IT workshop at the annual Women in IT Conference held at Dubai Women’s College (DWC). The aim was to educate students on the wonders of energy efficiency and shed light on ways in which technology, including our latest 45nm technology, and green initiatives can help conserve energy and lead to a healthier planet. conversion to the energy-efficient Intel® Core™ microarchitecture saved 20 terawatt hours of electricity between 2006 and 2008 compared to the technology it replaced, averting CO2 emissions equivalent to removing 3 million cars from the road.

Driving Leadership Initiatives
We collaborate with governments, industry, and other organizations on a number of initiatives aimed at reducing the climate change impact of the IT industry. As part of the Climate Savers Computing Initiative that Intel and Google launched in 2007, 400 companies have committed to use more efficient technologies, with the goal of reducing ITrelated CO2 emissions 50% by 2010. We are also sponsoring studies and driving broad initiatives to help find and promote additional ways that IT can be used to combat climate change across all sectors of the economy.

Designing Products Responsibly
We strive to minimize the environmental impact of our products in all phases of their life cycle: development, production, use, and disposal. With each new generation of process technology, we can build higher performing, more energy-efficient microprocessors. In fact, we estimate that the

An Overview of Intel’s 2008 Corporate Responsibility Report - META Region



• Through the Intel® Teach Program, we provided professional development for more than 1.1 million teachers, bringing the total number of teachers trained globally to over 6 million since the program’s inception. • Continuing our history of investment, the Intel Foundation announced its single largest commitment ever: $120 million in math and science education over the next 10 years. • Intel worked with UNESCO, Microsoft, and Cisco to launch a guide for policy makers to use in shaping their country’s approach to applying technology in education.

Improving Teaching and Learning with Technology
Over the last decade, Intel has invested more than $1 billion to help improve education in 50 countries. As a global technology leader, we believe that we are particularly well-positioned to effect meaningful, lasting improvements in teaching and learning. Our signature education program, Intel Teach, helps teachers integrate technology and “real-life” active learning into their classrooms to develop critical skills. The Intel Teach Program is successfully implemented in Turkey, Egypt, Jordan, Lebanon, Morocco, UAE, Palestine, Saudi Arabia, Nigeria, South Africa, Ghana and Kenya. To date, over 660,000 teachers have been trained (185,000 of those in 2008) and they have improved the classroom experiences of approximately 10 million students. To further enhance teacher capabilities and accelerate 21st century education in the Arab world through the effective use of technology, Intel signed a strategic partnership agreement with the Mohamed bin Rashid Al Maktoum Foundation. The initiative will expand the Intel Teach program across Arab countries in a bid to train two million teachers throughout Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, UAE and Yemen by 2011. We also invest in after-school initiatives such as the Intel® Learn Program, which enables young people in developing countries to build problemsolving acumen through activities aimed at community issues in local technology centers. In 2008, more than 225,000 children took part in the Intel Learn Program. In META, the program is active in Turkey and Egypt, reaching 150,000 learners, 28,000 of them in 2008. Africa Knowledge Center (South Africa): The Intel Africa Knowledge Centre draws on Intel’s bestknown education-related practices. These include the Intel Teach program; Intel Learning Series; the Intel skoool™ Interactive Learning and Teaching Technology program, an interactive Internet resource for learning maths and science; student and teacher laptop initiatives; and low-cost Internet connectivity solutions. Intel’s alliance with New Partnership for Africa's Development (NEPAD) positions us to help accelerate the use of computing, wireless broadband and other technologies, as well as the Intel Teach program, to benefit Africans in 16 countries. The NEPAD eSchools initiative will help ensure that African youth graduate with skills that enable them to participate in the global information society.

The next generation of innovators.


An Overview of Intel’s 2008 Corporate Responsibility Report - META Region


Advancing Science, Engineering, and Math Skills
In 2008, we extended our support for the Intel Science Talent Search (Intel STS) and Intel International Science and Engineering Fair (Intel ISEF)—both programs of the Society for Science & the Public—through 2016 and 2019, respectively. Through these programs, thousands of high school students compete for millions of dollars in awards and scholarships each year, while gaining valuable research skills. In the META region, Intel drives ISEF in Egypt, Jordan, Lebanon, Saudi Arabia, Nigeria, South Africa, and Turkey. In 2008, students from those countries won eight awards. skoool™ Interactive Learning and Teaching Technology: Intel partnered with the Turkish, South African, Saudi Arabian, Nigerian, Libyan, Ghanaian and Egyptian governments to introduce and expand this award-winning digital learning tool for students and teachers in their local languages. As part of the content pillar of its World Ahead program, Intel launched skoool in Egypt, Nigeria and Ghana in 2008. Welcome Me to Your Digital World Project (Turkey): This new social media platform for teachers, students and parents enables collaborative creation of rich and entertaining educational content. The project aims to prepare Turkish youth for the global knowledge economy. Intel Higher Education Program: We support programs to advance research and education in math, science, and engineering at the university level. In 2008, we expanded our parallel programming curriculum to more than 800 universities worldwide—up from 400 in 2007— helping equip students with cutting-edge skills. Intel Multi-Core Program: This program is designed for university faculties that wish to offer classes for multi-core platforms and parallel programming. Intel has set a strategic objective to train 1,000 engineers in the META region within one year and to support this goal we donated multi-core lab equipment to almost two dozen universities in the region. USAID-Intel Alliance for ICT integration in West Africa: Intel worked with USAID to empower merchants around the West Africa Trade Hub in Ghana. Intel provided them with ICT training and worked with its partners to design affordable access to computers and connectivity. Higher Education Initiative at Nile University (Egypt): The Intel-donated technology lab at Nile University focuses on research and development of new nanoelectronics technologies. The mutual goal is to help enlarge the skilled electronics industry workforce in Egypt. Intel Alliance with Mozambique: Intel and the Ministry of Science and Technology for Mozambique are extending the Intel World Ahead Program into the states of the Southern African Development Community (SADC). The alliance will help develop technology-based education initiatives in Mozambique. Competency Centres: We signed a strategic relationship with King Abdulaziz City for Science and Technology (KACST) to establish a wireless broadband technology competency center in Saudi Arabia. The lab focuses on WiMAX technology to serve the whole META region. A WiMAX Research Centre was established at METU-Ankara to support research and development on WiMAX enabled devices. Rwanda Education Initiative: Intel and the other Global Education Alliance (GEA) partners participated in a workshop in Rwanda to assess the use of ICT in education: This led to the establishment of the ICT policy in education. Intel subsequently signed an MOU with the Rwandan government to train up to 10,000 teachers in the next three years. Through the ICT for Education program, Intel has donated more than 59,000 PCs to 600 schools around the world. The Intel-designed, Intel-based classmate PC is a low-cost, rugged, mobile learning device designed for students. By the end of 2008, proof-of-concept projects and deployments of classmate PCs had been initiated in 46 countries. In the META region, we have committed to donate 26,000 computers over the next few years for use in Turkey, Egypt, South Africa, Nigeria, Lebanon, Jordan, Morocco and Palestine. More than 14,000 of them were already deployed by the end of 2008. Business Plan Contest (regional and Palestine): Intel sponsors the annual regional business plan contest conducted by the Arab Science and Technology Foundation (ASTF). Winners compete for the chance to participate in the global contest run by UC Berkeley. Entrepreneurship Program (Palestine): We offer a curriculum in entrepreneurship education in partnership with the Lester Center at the Haas School of Business. This program was expanded to Palestine in 2008, in addition to Egypt, Saudi Arabia and Turkey.

Collaborating for Greater Impact
Intel works with governments, multilateral organizations, and nonprofits to advocate for systemic improvements in education, and to promote affordable access to PCs and Internet connectivity. The US-Palestine Partnership: This new publicprivate partnership focuses on creating economic opportunity for the Palestinian people. Intel supports education in Palestine by implementing its Intel Teach and Learn programs and Intel ISEF and by providing Classmate PC donations to the Ministry of Education. We also connect the Youth Development Resource Centers with broadband connectivity.

10 An Overview of Intel’s 2008 Corporate Responsibility Report - META Region

An Overview of Intel’s 2008 Corporate Responsibility Report - META Region 11


• To celebrate Intel’s 40th anniversary, our employees donated more than 1.3 million hours of service in over 40 countries to thank our communities for their many years of support. • Intel worked with NetHope to develop technology solutions for healthcare, economic development, and disaster relief programs of non-governmental organizations (NGOs). • Following a devastating earthquake in China’s Sichuan Province, employees donated over 35,000 volunteer hours, as well as relief funding matched by the Intel Foundation, for a total of $6.9 million.

Applying Technology to Community Challenges
We form alliances with governments and leading NGOs to develop technology solutions that address community needs. The Intel-powered rugged PC, for example, is a sturdy, low-cost technology platform designed for use in harsh, remote locations. It is being used to help farmers track the spread of and eradicate a disease that has devastated as much as 80% of the vital cassava crop in Africa. This project was one of four winners of Intel’s “INSPIRE•EMPOWER” challenge. Launched by Intel in 2008, the goal of the challenge is to encourage developers to apply technology to educational, health care, economic development, and environmental issues around the world. Intel Telemedicine Technology to e-Health Initiative (Nigeria): This program proves how Intel Computer Clubhouses Network (Jordan, Palestine, South Africa): The Intel Computer Clubhouse Network provides an opportunity for youth in under-privileged neighborhoods to interact with each other, be mentored by young adults from the community, and to develop information and communications technology (ICT) skills. Approximately 20,000 youth each year benefit from the clubhouses in South Africa (four), Jordan (two) and Palestine (one). Partnership for Lebanon – PfL: The PfL focuses on areas critical to creating sustainable social and economic growth in the region. Continuing our support for technical and doctor training, we have donated a second telemedicine system to allow physicians at Lebanese hospitals located kilometers apart to conduct real-time video consultations. a doctor located at the National Hospital of Abuja. This is especially beneficial in the areas of pediatric care and fetal monitoring, as it enables early detection and diagnosis of health issues. Intel is also providing training to medical staff, technicians, registered nurses, and IT staff.

Better places to live and work.

technology can improve the lives of people who live hundreds of kilometers away from a city. At the Federal Medical Centre in the rural area of Bida, Intel has installed a system that allows doctors to shorten the time and distance required to get help to patients. The telemedicine system, which uses a high speed WiMAX connection and two-way video conferencing, allows a doctor examining a patient in Bida to share instrument data in real time with

An Overview of Intel’s 2008 Corporate Responsibility Report - META Region 13


Reaching Out Through Volunteerism
When Intel President and CEO Paul Otellini challenged employees to donate 1 million hours of service in a single year, it took the Intel Involved volunteer program to a new level. Employees responded to the challenge enthusiastically, donating well over twice the number of hours in 2008 compared to 2007. Thousands of employees who had not volunteered through Intel Involved before stepped up to provide service. In total, 54% of our employees volunteered in 40 countries in 2008—compared to 38% in 14 countries in 2007—mentoring students, teaching math classes, sorting food bank donations, providing legal services, planting trees, and much more. The Intel Foundation extended the impact of that volunteerism by contributing over $8.5 million in matching grants through our expanded Intel Involved Matching Grant Program to help schools and nonprofits meet critical funding needs. In the META region, Intel employees contributed to this goal by volunteering their time, expertise and passion to build communities that are more inclusive, economically empowered and environmentally sustainable. World Mural Project (Jordan, Palestine, South Africa): To celebrate Intel's 40th anniversary, we launched a web-based digital art piece that includes visual and written contents from the Intel Computer Clubhouse Network members. This project exemplified how computers can provide youth in underserved communities with powerful tools to express themselves creatively and connect with other communities globally. Engaging with children and promoting rural healthcare (Turkey): Intel Turkey team members actively volunteered with the Turkish Education Volunteers Foundation (TEGV) by helping kids with their courses and engaging in social activities with them. Intel volunteers also teamed up with paramedics to conduct health screenings in the villages of Ahmethoca and Cakirhoyuk. In addition to taking blood pressures and talking to patients about their health concerns, the volunteers also • Educate One Million Arab Youth project with INJAZ (UAE, Egypt, Saudi Arabia, Morocco, Lebanon and Jordan): Intel has broadened its relationship with INJAZ Al–Arab by pledging to donate a thousand hours of training time across the region. Intel employees in the Middle East volunteered with several INJAZ training programs that aim to link the private sector with schools and universities to enhance young people’s skills to better equip them to enter the job market. By working with INJAZ and local governments, Intel is helping students prepare for the challenges of today's global business environment. In Eqypt alone, Intel volunteers donated 379 hours to this program. Volunteer work in Soweto (South Africa): An Intel team contributed more than 150 hours towards the Intel Computer Clubhouse in Soweto, meticulously painting the building. Pumping new life into the community (Saudi Arabia): Residents of Riyadh have increased awareness about the importance of blood donations after Intel Saudi Arabia held a blood drive. taught local doctors and midwives how to load data from glucometers and ECGs onto computers and consult with distant colleagues via the Internet— bringing the benefits of digital medicine to new corners of the world.

Giving to Support Local Needs
Intel and its employees contribute not only time and expertise, but also millions of dollars to help support local community needs each year. Despite economic uncertainty, 2008 employee donations to our Community Giving Campaign in the U.S. increased 10.5% over 2007, to a record $11.7 million. With matching funds from the Intel Foundation, the campaign’s contribution to nonprofit organizations and the United Way totaled $22.5 million, placing Intel among the top 10 United Way corporate campaigns in the U.S.

14 An Overview of Intel’s 2008 Corporate Responsibility Report - META Region






2008 Performance Summary Data
This table provides a high-level summary of our key economic, environmental, and isocial indicators. For detailed information on these and other indicators, see our Corporate Responsibility Report at

Looking Ahead
Setting public goals in our key corporate responsibility areas helps us drive continuous improvement and hold ourselves accountable for our performance.

below 2007 levels by 2012.




16 An Overview of Intel’s 2008 Corporate Responsibility Report - META Region

An Overview of Intel’s 2008 Corporate Responsibility Report - META Region 17




Third-party recognition provides valuable feedback on our programs and practices, helping us to drive continuous improvement over time. Below is a selection of the more than 80 corporate responsibility awards and recognitions that Intel received in 2008.

Overall Corporate Responsibility
Dow Jones Sustainability Index—Technology Supersector Leader (eighth year) Corporate Knights/Innovest—Global 100 Most Sustainable Corporations in the World list (fourth year) Corporate Responsibility Officer magazine—100 Best Corporate Citizens 2008 (number one on the list) Covalence Ethical Ranking 2008 (second overall and first in our sector) Fortune magazine—World’s Most Admired Companies list and America’s Most Admired Companies list

A culture of corporate responsibility.

U.S. EPA—a Green Power Partner of the Year (U.S.) CERES/RiskMetrics—Climate Change Governance Ranking (fourth overall and first in our sector)

Institute for Health and Productivity Management—2008 Level II International Corporate Health and Productivity Management Award Working Mother magazine—100 Best Companies for Working Mothers list (U.S.)

Community and Education
Saudi Arabia: Appreciation and award for the launch of the Intel Teach pre-service program at King Saud University, July 2008 Nigeria: Frost & Sullivan Entrepreneurial Company Award for Intel’s Telemedicine pilot, October 2008 Palestine: Appreciation of Intel’s support in Palestine, October 2008 Egypt: Appreciation of Intel’s efforts in Egypt Education Initiative, November 2008 Lebanon: Appreciation of Intel’s Multi-Core lab donation, November 2008 Rwanda: Appreciation of Intel’s participation to Kigali Higher Education Summit, November 2008

18 An Overview of Intel’s 2008 Corporate Responsibility Report - META Region…...

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...Corporate Responsibility Abstract The purpose of this paper to answer the questions purposed in writing assignment 6. The first question addresses the case Pelman v. McDonald’s. The second question involves whether MacDonald’s and other fast-food restaurants be judged negligent for selling dangerous products, failing to warn consumers of the dangers of a high-fat diet, and deceptive advertising. These questions are based on the week 6 writing assignment: Corporate Responsibility (Hartman, & DesJardins, 2011). The purpose of this paper is to discuss corporate responsibility. Part one will address the case Pelman v. McDonald’s and the issues involved. Part two will cover whether MacDonald’s and other fast-food restaurants should be judged negligent for selling dangerous products, failing to warn consumers of the dangers of a high-fat diet, and deceptive advertising. In august 2002 the most publicized lawsuit at the time, Pelman v. McDonald’s, was a class-action lawsuit against the McDonald’s Corporation. This lawsuit was brought on behalf of children who consumed McDonald’s products and allegedly became obese or overweight and developed diabetes, coronary heart disease, high blood pressure, elevated cholesterol intake, and other health effects as a result. The group was seeking compensation for obesity related health problems, improved nutritional labeling of McDonald’s products, and funding for a program to educate consumers about the dangers of fast food....

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Corporate Responsibility

...CORPORATE RESPONSIBILITY PAPER. Question: Does Walmart have a corporate responsibility to avoid doing business in countries that are undemocratic, violate human rights, or permit exploitative work conditions even if it benefits those employed by Walmart in that country. In order to understand the reasons why Walmart should care about doing business in undemocratic countries where human rights are constantly being violated, several factors must be taken into consideration. Firstly, the definition of corporate and social responsibility must be clearly realized. Next, there should be thorough comprehension of corporate law and international corporate law in relation to human rights. Another point to identify to realize Wal-Mart’s responsibility is the efforts that have been made by the corporation in the issues of humanitarianism; in this we will identify cases, which will illustrate the corporation’s record when it comes to human rights. As a corporation founded in one of the democratic countries in the world as well as a major player in international organizations such as the United Nations, Wal-Mart as an entity has a moral responsibility to adhere to human rights law and protecting the citizens of so called “undemocratic countries.”, Corporate responsibility is defined as “duty and rational conduct expected of a corporation; accountability of a corporation to a code of ethics and to established laws” ( but in this case, the definition of Corporate......

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Corporate Responsibility

...Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Corporate Responsibility and Marketing Strategy Terrance Brinson Strayer University Contemporary Business 508 Dr. Jean Fonkoua April 28, 2014 Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Abstract This paper examines the corporate responsibility and marketing strategies of Apple Corporation. Also, discussed in this paper are the challenges that Apple has faced with factory workers, and trying to balance social responsibility and corporate performance to continue to keep its competitive advantage over its competition. Apple has proven to be a benchmark in the electronic industry by brand recognition, producing several different products which include iPod and the MacBook. Apples marketing strategy is focused on providing the best consumer experience in the world. By investing heavily in education, Apple is also helping their workers learn new skills so that they can better understand their rights. With continuing efforts, you will see in this paper how Apple is trying to strengthen their programs to help suppliers protect their workers. Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Introduction Apple is a multinational company that is headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software and personal computers. Their best-known hardware products are the Mac line of computers, iPod......

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Corporate Responsibility

...Corporate Responsibility and Marketing Strategies Melanie Blankett BUS 508 – Contemporary Business Monday July 20th 2013 Corporate Responsibility and Marketing Strategies To be successful in todays’ business environment, organizations must be able to adapt efficiently to the changes in the economy, including consumer preferences, government regulations, and social demands. Not only are consumers vigilant about the quality of products, but a great influence in their purchasing decision has been the social and ethical behavior of companies they choose to patronize. Many consumer focus on the corporate social behavior of these companies, and whether they give back to the communities from which they make a profit. They also pay attention, to the impact these companies have on the environment and if they have any philanthropic causes. Also observed is the treatment of their employees and society on a whole, ethically and morally. Ethical and social responsibilities are therefore no longer a choice for businesses. They are obligations, which directly affects the brand and the overall success of these companies. The pages ahead will focus on the current ethical and social responsibilities of Apple Inc.™ and how the publication of violations and responsibilities made by Apple’s suppliers have affected Apple’s reputation over the past few years. Methods will be suggested which Apple can utilize to ensure its suppliers adhere to wage and benefits standards...

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Corporate Responsibility

...Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Corporate Responsibility and Marketing Strategy Terrance Brinson Strayer University Contemporary Business 508 Dr. Jean Fonkoua April 28, 2014 Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Abstract This paper examines the corporate responsibility and marketing strategies of Apple Corporation. Also, discussed in this paper are the challenges that Apple has faced with factory workers, and trying to balance social responsibility and corporate performance to continue to keep its competitive advantage over its competition. Apple has proven to be a benchmark in the electronic industry by brand recognition, producing several different products which include iPod and the MacBook. Apples marketing strategy is focused on providing the best consumer experience in the world. By investing heavily in education, Apple is also helping their workers learn new skills so that they can better understand their rights. With continuing efforts, you will see in this paper how Apple is trying to strengthen their programs to help suppliers protect their workers. Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Introduction Apple is a multinational company that is headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software and personal computers. Their best-known hardware products are the Mac line of computers, iPod......

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Corporate Responsibility

...The Role of Corporate Social Responsibility Name of members: Hoang Tu Anh Meng Qi Chu Thi Hong Le Tsoi Nga Ming INT1008 Introduction to financial accounting. Seminar Leader: Mark Gifford-Gifford Debbi Clarke Date of submission: 16 Nov 2011 Question: A company’s prime responsibility is to its shareholders. Why should a company spend increasing sums of money on its Corporate Social Responsibility? I. Why the prime responsibility of a company is to its shareholders? “A shareholder or stockholder is an individual or institution (including a corporation) that legally owns one or more shares of stock in a public or private corporation. Shareholders own the stock, but not the corporation itself.” (Shareholders, n.d.) Shareholders spend their money for businesses. Managers are employed by company’s owners, they are agents for the equity shareholders therefore, the main responsibility of them is working for benefits of shareholders. II. Why should not a company spend increasing sums of money on its corporate Social Responsibility? It cannot deny that business are owned by their shareholders and money of them is used to operating a company, therefore the conflict between money for businesses or using on Corporate Social Responsibility can arise. First of all, money is spent on Corporate Social Responsibility is like theft of property of owners. Many shareholders may not want to decrease their own money in pocket to invest something that will not...

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...Impact of Corporate Social Responsibility in Professional Sports Eric Watson Washburn University With the social issues that are present today, we look to our leaders to take a stand on the problems. We associate their success as a means to justify why their ideas are some of the best. We also look to them to be the leading innovators when it comes to making the world a better place. Corporate Social Responsibility (CSR) is just that, the capability to improve the lives of every community the company is able to reach. Over the last century, philanthropy amongst major companies has increased dramatically. This improves the society and is also great for the public image of the organization. The MLB, NBA and NFL are the most valued professional sports organizations in America. Professional sports have a unique characteristic that most businesses do not possess, and that is meshing different cultural backgrounds together and the power to make aware of the problems we face today and giving us the strength to know that we do not have to face them alone. This sole attribute alone is essential for professional sports leagues and their teams to have a prominent grip on corporate social responsibility within their organization. Let’s take a step back and not just look at corporate social responsibility from a professional sports point of view but from a business point of view as well. The professional sports industry, like the big business industry, has its pros and cons. Some...

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Corporate Responsibility

...Demetria Brown Social Responsibility Is any corporation doing their part? Abstract In today’s society of accountability and sustainability, corporate reputation and corporate responsibility are intertwined. Corporations in particular now have to deal with rapidly growing pressures and expectations from diverse and demanding stakeholders (the people of the public) pressures that they cannot escape and expectations that they must address. Corporate Social Responsibility has begun to move from the sideline to the mainstream, from its established positions in socially responsible and environmental investment movements, to the center of media attention and on to the public agendas of multinational corporations. Much good can be credited to ethical public relations practice as is relates to corporate social responsibility. (Broom, 2009, p.133) The term "Corporate Social Responsibility" demonstrates the new expectations that are emerging for multinational corporations. Public relations and corporate responsibility worlds would do well to share an interest in aligning corporate reputation with a post-CSR agenda that is increasingly focused on accountability and sustainability -- and increasingly integrated with corporate strategy. Most corporate managements and communications professionals understand the basics of the corporate responsibility agenda and its potential impact, on the reputations of their companies and clients. Not all corporations are comfortable with......

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