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Competitive Tactics

In: Business and Management

Submitted By Mashchapeyama
Words 2537
Pages 11
By

Mashell Chapeyama

Competitive tactics

There are a number of competitive tactics that a company may choose from. For example, there are timing tactics, market locations tactics and cooperative tactics. This essay shall discuss the cooperative tactic that is used in business. A tactic is basically similar to a strategy, but it has a shorter time frame. An example of Zimpost private limited shall be discussed in this essay.
Zimpost private limited is a company that is mainly owned by the government. Yes, there are some partners in this company. Zimpost owns all the post offices in Zimbabwe. That is where postage stamps are sold. Parcels are sent and delivered by Zimpost. It delivers mail and parcels in the country and globally. Various types of parcels and mail are sent. Zimpost has entered into a partnership with DHL. DHL is an international company that delivers mail and parcel across the entire globe. In Zimbabwe, DHL has very limited facilities. It does not have huge offices and other premises. It does not have many delivering vehicles in the country. As a result, DHL entered in cooperation with Zimpost, which has a lot of facilities in the country. On the contrary, DHL has got cargoes to deliver parcels across the globe. On the other hand Zimpost does not have cargo flights to carry mail around the globe. In their partnership these two companies are using cooperative strategy. This is a form of strategic alliance between these two countries. The main reason for the alliance has been to make use of their technology to reach a wide market. In Zimbabwe, DHL gives all its parcels and mail to Zimpost. Zimpost delivers these inside Zimbabwe only. On the other hand for all the parcels that get out of Zimbabwe, Zimpost gives the parcels to DHL. DHL delivers the parcels across the globe. Zimpost has no capacity to deliver outside the country. This…...

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