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Competition Rivalry

In: Business and Management

Submitted By divscit
Words 11328
Pages 46
*** NOT MY ORIGINAL WORK ******* IT IS A COPY FOUND ON INTERNET

KNOWLEDGE OBJECTIVES

1. Define competitors, competitive rivalry, competitive behavior, and competitive dynamics.
2. Describe market commonality and resource similarity as the building blocks of a competitor analysis.
3. Explain awareness, motivation, and ability as drivers of competitive behavior.
4. Discuss factors affecting the likelihood a competitor will take competitive actions.
5. Discuss factors affecting the likelihood a competitor will respond to actions taken against it.
6. Explain competitive dynamics in slow-cycle, fast-cycle and standard-cycle markets.

CHAPTER OUTLINE

Opening Case Competition Between Hewlett-Packard and Dell: The Battle Rages On
A MODEL OF COMPETITIVE RIVALRY
COMPETITOR ANALYSIS Market Commonality Resource Similarity
DRIVERS OF COMPETITIVE ACTIONS AND RESPONSES
Strategic Focus Who Will Win the Competitive Battles Between Netflix and Blockbuster?
COMPETITIVE RIVALRY Strategic and Tactical Actions
Strategic Focus Using Aggressive Pricing as a Tactical Action at Wal-Mart
LIKELIHOOD OF ATTACK First-Mover Incentives Organizational Size Quality
LIKELIHOOD OF RESPONSE Type of Competitive Action Actor’s Reputation Dependence on the Market
Popped the Top?
COMPETITIVE DYNAMICS Slow-Cycle Markets Fast-Cycle Markets Standard-Cycle Markets
SUMMARY
REVIEW QUESTIONS
EXPERIENTIAL EXERCISES
NOTES

LECTURE NOTES

Chapter Introduction: The competitive landscape of the twenty-first century will be characterized by increasing globalization, advanced technological development, and other factors that will lead to an environment that is more dynamic and charged with rivalry. Firms will act and react in a dance of sorts, but one involving very high stakes—even survival. This chapter introduces terms and concepts…...

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