Free Essay

Colgate

In: Business and Management

Submitted By rahulakash123
Words 3689
Pages 15
Sales & Marketing
A Sales and Marketing Management Trainee's program will comprise stints in: * Sales * Marketing * Supply Chain * Customer Marketing

SALES
Duration: 7 months
Nature of Project/Assignment: You'll handle an independent sales territory for 6 months, with a focus on accountability and meeting targets and executing customer marketing projects. You will play the role of a team leader, leading a group of stockists and a large number of Stockists Salesmen and Pilot Salesmen. You will be responsible for a zone with a business of around 4-6 crores per annum. Post this, you will undertake a shadow District Manager stint for a fortnight which will provide you an opportunity to learn the art and science of Sales in Colgate-Palmolive from an experienced District Manager.
Learning : You will learn about the Colgate-Palmolive Sales systems - Distribution network, Stockist management, Sales force management, In-store execution, Customer marketing programs and gain in-depth knowledge of how to leverage technology in sales. back to top

MARKETING
Duration: 3 months
Nature of Project: To give exposure to different disciplines within marketing as practised by Colgate-Palmolive and help appreciate the role marketing performs in delivering business goals. Projects which have a business impact, are given to management trainees. It could either be a live project which would entail planning and implementation of a product launch or a relaunch. Or it could be a project to address specific brand or business issues. For example, developing a focused geography plan to attack competition and gain market share.
Learning : As a MT you will develop an understanding of Consumer Marketing Planning. Learn to appreciate marketing concepts and how to deploy the marketing mix elements like advertising, promotions, pricing, distribution, etc. Learn to use databases for situation analysis & plan development. Develop financial and budgeting acumen. Deal with Advertising and other agencies. back to top

SUPPLY CHAIN
Duration: 1 month
Nature of Project/Assignment: You'll receive an overview of the entire Supply Chain encompassing the manufacturing processes, sourcing, logistics and understand the challenges faced.
Learning: This stint will help you to broaden your horizons and you will appreciate the efforts of the Supply Chain which forms the backbone for all Sales and Marketing initiatives. back to top

CUSTOMER MARKETING
Duration: 1 month
Nature of Project/Assignment: Customer Marketing is a part of the larger Sales team in an organization. Its role is to get products into the store, off the shelf, and into the shopper's home. Thus, you will get projects related to "Getting the shopper to buy" . It aims to make a strategic contribution to the business based on specific expertise on shoppers and retail environments.
Learning: The four key deliverables about which you will learn are : * The Go to Market Strategy - how to reach the shopper * Shopper and Retail Environment Expertise * Channel Strategy - tailoring our strategies by retail environments * Understanding the role & importance of 5Ps by Retail Environment - the 5Ps being Product Assortment, Placement, Promotions, Pricing & POP Media
In addition to this, you will get exposure to the Human Resource and Finance functions for a couple of weeks.
Upon confirmation, you will be appointed District Manager/Business Development Manager/Field Promotion Manager. back to top

Business Leadership Program * Human Resources * Sales & Marketing * Supply Chain

Back to Business Leadership Program
Summer Trainee Program
Colgate-Palmolive is committed to providing opportunities for the professional growth of our Summer Trainees. The Summer Trainee Program (STP) is designed to expose our trainees to the vibrancy of a complex and competitive business environment, challenge them intellectually and encourage them to find innovative solutions to challenges. We offer internships in Sales & Marketing, Supply Chain, HR and Communications functions.
Our STP experience is designed to build a business perspective and Summer Trainees work on live and challenging projects. The project provides the Summer Trainees a thorough and holistic understanding of the function and our business. Projects are offered across our branch, plant and head office locations.
Not only do they get the freedom to experiment and make decisions, they also get quality time from their Project Guide, who gives them the perspective of the bigger picture. The STP program thus gives an unique opportunity to integrate classroom learning with the realities of real business, in a live yet safe environment.
High performing Summer Trainees go forward to join our Business Leadership Program.
Besides enjoying themselves and having fun grappling with the challenge assigned to, the learning received is unparalleled and the experience truly enriching and unforgettable.

Employer of Choice
At Colgate, we recognize that our people are our greatest asset. It is the efforts of talented and dedicated people that make our success possible, and we are committed to attracting, developing and retaining these people.
We strive to be your employer of choice by: * Stimulating careers by providing training, education, and growth opportunities * Creating an exciting and motivating work environment * Ensuring that people feel recognized and rewarded * Promoting fundamental values and ongoing communication that keeps people feeling connected * Supporting activities and accomplishments that reflect our corporate values of Caring, Global Teamwork and Continuous Improvement * Ensuring a feeling of belonging by recruiting and retaining people of all backgrounds in our global workforce * Encouraging a healthy balance between work and personal responsibilities.
To foster an environment of trust, community and open communication, we have established a Managing with Respect philosophy. All Colgate people are responsible for practicing the five principles of Managing with Respect: * Communicating Effectively * Giving and Seeking Feedback * Valuing Unique Contributions * Promoting Teamwork * Setting the Example Employer of ChoiceGlobal OpportunitiesProfessional DevelopmentBenefits and CompensationGlobal DiversityCareer Management | | Global Opportunities Colgate-Palmolive: Building on Global StrengthColgate-Palmolive is a $17.1 billion company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global brands in its core businesses — Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate is delivering strong global growth by following a tightly defined strategy to increase market leadership positions for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.Colgate truly is a world of opportunity. To support employee development and job satisfaction, Colgate proudly offers global career opportunities and access to world-class training and education programs. Colgate encourages employees to expand their professional horizons while gaining a greater understanding of the world in which they live. No matter where in the world you may want to work, Colgate can take you there! |
Professional Development

At Colgate, we truly care about our people. Attracting, developing and retaining exceptional people is a key global priority. To support employee development and job satisfaction, we proudly offer global career opportunities, access to world-class training and education programs and continuous coaching and feedback.

Career Development
Our Career Development approach is all about motivating our people to take on challenging and exciting work and giving them the skills, experience and support they need to succeed.
We practice our approach through: * Individual Development Planning (IDP): Colgate IDPs enable employees to partner with their managers to identify skills, behaviors and knowledge needed to achieve specific goals * Succession Planning: Colgate relies on global succession planning to identify and develop the next two to three generations of Colgate leaders

Training and Education
Colgate's leadership position in the global marketplace is directly linked to the skills and expertise of our employees. Practical learning and professional growth are critical to our continued success. Thus, we invest generously in the training and education of Colgate people.
Our commitment to skill development includes: * Formal classroom and online study * Sharing best practices, globally * Developing practical work applications based on real-world experiences

Ongoing Coaching and Feedback
We encourage ongoing, two-way communication so that Colgate people know how they are doing and what they need to do to further develop as professionals. We encourage: * Annual goal-setting sessions * Continuous coaching and feedback, to discuss progress, identify areas for improvement and redefine priorities * Written appraisals to document progress toward career and corporate goals
Benefits and Compensation
Colgate rewards excellence.
At Colgate, our greatest resource is our people. Our "pay for performance" philosophy ensures that our people's accomplishments are recognized and rewarded appropriately. Our competitive compensation and benefits — including bonus program — reflect how much we value and care for our own.

Salary and Rewards
Colgate rewards success — the greater the success, the greater the reward. We proudly offer: * Competitive salary and vacation * Bonuses and Recognition Awards Global Diversity
Over 35,000 Colgate People reflect the diverse richness of cultures around the globe. As a company, we celebrate differences, promote an inclusive environment and value the contributions of all Colgate people. Our concept of diversity goes beyond that of race, creed, ethnicity and gender. We look to promote an inclusive environment and support the diversity of thinking that results from the differences in experiences, knowledge and background of all Colgate people. Diversity of thinking will help us continue to encourage the creativity and innovation necessary for our Company to maintain a competitive advantage in the global marketplace.
As part of our commitment to our greatest asset, our people, we are constantly strengthening our mentoring, training and work/life balance programs in an effort to ensure that all employees have access to professional and personal development opportunities.
We believe that our culture and values afford opportunities for everyone to have an important impact on the building of our business. We are constantly striving toward a more diverse workplace, which benefits the Company and enables us to more successfully meet the needs of our customers and consumers around the world. Career Management
Sourcing Talent As one of the world's most widely recognized consumer brands and one of India's best employers, we attract the country's best talent at various levels in the organization, through campus and lateral recruitment.

Recruitment Process Recruitment follows a well defined 4-step process comprising: the Application Shortlist, Preliminary Assessment, the Final Interview and a Medical Evaluation.

Training & Development Colgate's leadership position in the global marketplace is directly linked to the skill of our employees. Thus, we invest generously in the training and education of Colgate people.

Grooming Talent At Colgate talent is groomed keeping in mind the competencies they need to possess, be it Leadership or Functional. Equally important are imbibing our core values and Managing with Respect.

Rewarding Talent Results and excellence are well rewarded at Colgate. A generous Benefits Plan ensures our people build a secure financial future.

Sourcing Talent
Colgate people are one of the company's greatest resources. They contribute towards building strong global growth, building market leadership, and increasing profitability. As one of the most widely recognized consumer products companies in the world, Colgate attracts many talented people. Bringing the best people to Colgate is step #1 to 'Becoming the Best Truly Global Consumer Products Company'.
External Sourcing
External sourcing consists of various options that can be used to find qualified applicants. Resume Database - We maintain a sound database of all the candidates who apply to us. To facilitate tracking of the Resumes, we encourage you to apply against the generic positions posted on our Website www.colgate.co.in/careers even if there is no immediate requirement. We keep drawing from this database whenever a requirement comes up. The resume database is the fastest way to find candidates with the skills we are looking for.
The Internet has proven to be a resourceful sourcing tool. Through the use of our website and other third-party web sites, such as jobstreet.com, Colgate jobs are posted for viewing by millions of job seekers. Those candidates who are interested in a particular position will be able to submit their resume for consideration.

back to top

Recruitment Process
The actual steps involved in recruitment follow a well defined path :
Application shortlist : In this step, we shortlist the CVs received from various sources based on the suitability for the requirement.
Preliminary Assessment : The short listed candidates go through a preliminary round of interviews. This interview lays more emphasis on functional competencies. To have more data on the functional skills, the candidates may be given a business case for analysis and presentation (This is done for certain positions only).
Final interview : Here the candidates who successfully clear the first round of interview go through another round of interview with one or more of the functional heads.
Medical Evaluation: Candidates who are selected by Colgate are asked to undergo a medical test.

back to top

Training Development
The Training and Development effort at Colgate-Palmolive is a direct outcome of the Individual Development Plan and the Business need. The business critical and individual specific needs are identified every year and a training needs inventory is drawn up.
Colgate's leadership position in the global marketplace is directly linked to the skill of our employees. Practical learning and professional growth are critical to our continued success. We invest generously in the training and education of Colgate people.
Our commitment to skill development includes: * Formal classroom study * Sharing best practices, globally * Developing practical work applications based on real-world learnings.

back to top

Grooming Talent
Career Planning
One of the most important tools for grooming talent at Colgate is the 'Individual Development Plan'. Here an employee assumes responsibility for his/her own career, identifies the competencies that indicate strength/areas for development, discusses it with the manager and finally chalks the roadmap for the future career path.
Here is the summary of the Individual Development Plan.
INDIVIDUAL DEVELOPMENT PLAN :
Today's business world is changing faster than ever. Organizations are rethinking, restructuring and reshaping the way they do business. If there's ever been a time an employee needs to stay current, evaluate and sharpen his/her skills, take steps to improve job performance, and map out the plans for the future, this certainly is it.
By taking responsibility for managing his/her own career, employees are in a much better position to achieve job satisfaction. Plus, Colgate believes in Development Planning and fully supports individuals' efforts to achieve professional growth, improved job performance and personal satisfaction.
Colagte has a Development Planning Toolkit which is designed to help the employee do all of these things. It is a step-by-step guide that will take the employee through the process of identifying the key competencies, assessing strengths and development needs, and determining specific actions to help him / her achieve career goals.
EMPLOYEES ROLE IN DEVELOPMENT PLANNING: It is the employee's responsibility to take ownership of his / her career development. This means it is the employee's job to initiate and implement their own Development Planning efforts by successfully completing the Development Planning process.
MANAGER'S ROLE IN DEVELOPMENT PLANNING: It is an employees' manager's responsibility to actively support employees efforts. This means that the manager should carefully review this process, discuss them with his/her superior, and give employee accurate, honest feedback in all areas.
THE ORGANISATION'S ROLE IN DEVELOPMENT PLANNING: It is Colgate's responsibility to provide the framework, tools and resources that the employee needs. Senior Management is ultimately accountable for effective development throughout the Company and it is their responsibility to encourage employee participation while remaining focused on achieving business results.
The above process is centered around: * Managing with Respect Behaviors & * Colgate Competencies
Managing with Respect
Colgate's values are the foundation for individual, team, and company success. Only by respecting others and living the Colgate values can we hope to achieve outstanding business results. By living the Colgate values of Caring, Global Teamwork, and Continuous Improvement, people develop a sense that they are part of the Colgate team, working together toward a common goal.
'Managing with Respect' is one important way in which we put these values into action. Even if an employee does not have direct management responsibility, they are responsible for managing a relationship with others. Managing With Respect creates an environment where people work well together, genuinely care about each other, and help people to reach their full potential.
Managing With Respect Behaviors * Communicate Effectively * Give and Seek Feedback * Value Unique Contributions * Promote Teamwork * Set the Example
Colgate Competencies
"Competencies" is a term used to describe the skills and behaviors that contribute to outstanding job performance. At Colgate, these competencies are grouped into two areas: Leadership and Functional/Technical Competencies.
Leadership Competencies include those skills which align and inspire people to achieve business objectives. The Leadership Competencies also consist of those skills and behaviors required to create strategies, motivate people, and get results. Colgate's Leadership Competencies are common across functions and geographies, throughout the Colgate world. In other words, regardless of location, job, position, or functional area, these Leadership Competencies are strategically essential for executing the business strategy and delivering business results.
Functional/Technical Competencies represent important areas of functional and technical expertise and differ from one job/department to another. In addition to the Leadership Competencies and Managing with Respect, Functional/Technical Competencies also play an important role in defining performance excellence and delivering superior results. The responsibility to define Functional/Technical Competencies is owned by the functional departments.

back to top

Rewarding Talent
Rewarding Talent
Colgate has a "pay for performance" compensation philosophy. That means that we pay for results and reward excellence through programs that reflect the value you bring to the organization. Inspired by People | Discover the heart of Colgate, the consumer. |

Oral Care * View Oral Care Products | | Personal Care * View Personal Care Products | | Home Care * View Home Care Products | | | Oral Health InformationColgateOralCare.comBrowse articles, videos and interactive guides, each offering quick, clear answers to a broad range of oral care questions.Visit ColgateOralCare.com | Colgate Kids Have fun while learning the basics of brushing and flossing.Play games now Related Information Work With UsDiscover why Colgate should be your first choice. * Job Search * Student Opportunities * Global Recognition |
Summer Trainee Program
Colgate-Palmolive is committed to providing opportunities for the professional growth of our Summer Trainees. The Summer Trainee Program (STP) is designed to expose you to the vibrancy of a complex and competitive business environment, challenge you intellectually and encourage you find innovative solutions to challenges. We offer internships in Sales & Marketing, Supply Chain, HR, Communications & Legal functions.
Our STP experience is designed to build a business perspective and Summer Trainees (STs) work on live and challenging projects. The project provides the STs a thorough and holistic understanding of the function and our business. Not only do they get the freedom to experiment and make decisions, they also get quality time from their Project Guide, who gives them the perspective of the bigger picture. The STP program thus gives you a unique opportunity to integrate your classroom learning with the realities of real business, in a live yet safe environment.
Projects could be as grass root as designing and implementing a rural seeding operation, including ensuring that it is conducted within the budget, in an appropriate manner to deliver the requisite levels of productivity for the operation. They could also be as broad based/strategic as developing a model for Colgate-Palmolive to tap a distribution channel with specific long-term plans and ideas, as well as short-term initiatives and promotional projects. Besides enjoying yourself and having fun grappling with the challenge you are assigned to, be rest assured that the learning you get is unparalleled and the experience will be truly enriching and unforgettable.

 Colgate-Palmolive
Manufacturing company
 The Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products. Wikipedia
  Stock price: CL (NYSE) US$ 69.82 -0.08 (-0.11%)
9 Apr, 2:19 pm GMT-4 - Disclaimer
 CEO: Ian M. Cook
 Founder: William Colgate
 Founded: 1806, New York City, New York, United States

TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents
The Research Paper Factory

* Join * Search * Browse * Saved Papers
Top of Form

Bottom of Form
Top of Form
Bottom of Form

* Home Page » * Other Topics
The Title of the Project Is “to Identify, Study and Suggest Improvements on the Sales and Distribution Strategies of Fmcg Products in Rural India.”
In: Other Topics
The Title of the Project Is “to Identify, Study and Suggest Improvements on the Sales and Distribution Strategies of Fmcg Products in Rural India.”

PROJECT PROPOSAL
Title
The title of the project is “To identify, study and suggest improvements on the sales and distribution strategies of FMCG products in Rural India.”

Rationale
Rural marketing and rural penetration are very key issues in FMCG companies today. With heavy penetration of all FMCG categories in urban India and with a highly fragmented market in most categories, the only way the categories can show substantial growth is through penetrating deeper and deeper into rural India. This involves creating product awareness, creating brand awareness, generating trials and facilitating repeats. In the whole process, sales and distribution of these products forms the backbone. The dynamics of selling FMCG products in rural areas is very different from urban areas, especially because media has a lower reach in these areas and Cable & Satellite penetration in these areas is quite low. Hence the sales and distribution function of a company will largely determine the fate of its products in rural areas. Therefore it will be very interesting to study what works for a category in rural areas and whether such learnings can be applied across categories to facilitate growth in rural areas.

Scope
The project would comprehensively cover S&D issues in rural India and will try to address them.
Some of these issues are:

Channel design and channel features

Retailer profiling and retailer management

Operational design associated with channel management

S&D- Reach, availability and visibility

Selling strategy and sales force design

Selling as an interface between marketing and distribution

Methodology
The project will employ both primary and secondary sources of data collection.
Primary Data Collection
Primary Data Collection will be done through surveys and interviews of the key stake-holders, i.e., the retailer, the stockist/distributor and the company. The possible sources of primary data include:...…...

Similar Documents

Premium Essay

Colgate

...time when a certain event may happen in the economy the analyst need a way to predict what the outcomes are going to be. There is a model that we refer to do just this, it is known as the “Five Forces Model” and it shows the influence of industry structure on profitability. The model is made up of two main components: The first one is the degree of actual and potential competition, which consists of the rivalry among existing firms, threat of new entrants, and the threat of substitute products. The second one is the bargaining power of input and output markets; made up of the powers of buyers and suppliers. Together these five forces can help predict the industry’s profitability and be able to classify the important factors of Colgate- Palmolive. Within the five forces there is a high and low end that must be applied to each of the forces to determine the volatility and to what extent each force affects a firm within the industry. These five forces help an investor understand how and by how much, different factors that could happen in an industry would affect the firm. The following table shows a summary of the highs and lows within the personal product industry. Personal Product Industry Rivalry Among existing firms - high Threat of new entrants - low Threat of substitute products - high Bargaining power of buyers - high Bargaining Power of suppliers – low Rivalry among Existing Firms “In most industries the level of profitability is primarily......

Words: 7540 - Pages: 31

Free Essay

Colgate

...Introduction There is no. of brand and product running in New Zealand but here I am going to write about Colgate. The full name of its brand is Colgate-Palmolive. Colgate is in the list of New Zealand`s 10 most trusted brands. Colgate-Palmolive is an American multinational brand and it produce household, health care and personal product like toothpastes, toothbrushes, soaps, detergents etc. In 1806, William Colgate started a soap and candle factory in New York City on own name “William Colgate & company”. In 1857 William died and his son Samuel Colgate managed company and modified company name as “Colgate & Company”. In 1898, the BJ Johnson`s company “Palmolive” was making soap from palm oil and olive oil. About the start of 20th century Palmolive`s soap was world`s best-selling soap. In 1938, Palmolive bought the Colgate Company and its name changed into “Colgate-Palmolive Company” that its current name. There are lots of factor that effect the marketing strategy of Colgate like Demographic factors Economic factors Social and culture factors Technology factors Environmental, health and fitness factor Demographic factor & its influence on marketing strategies Demographic factor are those factors which are related to personal characteristics like age, gender, level of education, family etc. it is also study of size, composition of human population. Economic factors & its influence on marketing......

Words: 314 - Pages: 2

Premium Essay

Colgate

...colgate Executive Summary The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future. Introduction Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past. But especially in a competitive environment like......

Words: 1292 - Pages: 6

Premium Essay

Colgate

...Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy, creative strategy, the positioning of various brands of Colgate as well as the use of the various communication channels. Colgate Palmolive India  Headquarter in Mumbai with an annual Turnover around 1100 crs  Market leaders in Oral care  Colgate consistently won India¶s no 1 brand of the year award from last three years  Colgate Ranked among Best Employer in India In the oral care product segment following Colgate Palmolive are the toothpaste available in Indian market: 1. Colgate Dental Cream 2. Colgate Total 12 3. Colgate Sensitive 4. Colgate Sensitive-Pro-Relief 5. Colgate Max Fresh 6. Colgate Kids Tooth Paste 7. Colgate Fresh Energy Gel 8. Colgate Herbal 9. Colgate Cibaca Family Protection 10. Colgate Active Salt 11. Colgate Maxwhite Marketing......

Words: 764 - Pages: 4

Premium Essay

Colgate

... From chairman’s point of view It's my pleasure to welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap, and Hill’s Pet Nutrition are among the world's most recognizable household names, trusted and relied upon by consumers everywhere. Colgate People, working around the world, share a commitment to our three core corporate values: Caring, Global Teamwork and Continuous Improvement. These values are reflected not only in the quality of our products and the reputation of our Company, but also in our dedication to serving the communities where we do business. As a leading consumer products company we are also deeply committed to advancing technology which can address changing consumer needs throughout the world. In fact, our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company focused on the......

Words: 4619 - Pages: 19

Free Essay

Colgate

...Colgate Palmolive - http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp General Description Colgate-Palmolive is one of the leading consumer product companies in the world. It offers products in many categories including oral care, personal care, household surface, and fabric care, and pet nutrition. Colgate-Palmolive has market leadership around the world, primarily operating in North America, Latin America, Europe, and Greater Asia/Africa. The company has headquarters in New York, and employs around 40,000 people. Owner: Ian Cook - Chairman, President, CEO (Colgate is a publicly held company) Industry: Overall Health Care Products Types of Brands offered: Men's Speed Stick Lady Speed Stick Softsoap Body Wash/Hand Lotion Irish Spring Body Wash Afta After Shave Skin Bracer After Shave Palmolive Dishwasher Solutions Suavitel Fabric Conditioners Murphy Household Cleaning Solutions Fabuloso Furniture Solutions Colgate Toothpaste/Toothbrushes History of the Business: 1806 William Colgate starts a starch, soap and candle business on Dutch Street in New York City. 1820 Colgate establishes a starch factory in Jersey City, New Jersey. 1857 Upon the death of founder William Colgate, the company is reorganized as Colgate & Company under the management of Samuel Colgate, his son. 1906 Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products. 1920s Colgate begins establishing operations......

Words: 1156 - Pages: 5

Premium Essay

Colgate

...The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction. Features – Herbal White promises a ‘unique formula’ including a special blend of eucalyptus, calcium and minerals and ;lemon extracts. Brand Name – The use of Herbal in the brand name is self-explanatory. Herbal ‘White’ has been highlighted to stress their brand proposition of ensuring ‘pearly white teeth’. Packaging – The green-coloured packaging enhances the ‘herbalness’ of the product, while the pneumonics of mint leaves, lemon and eucalyptus supplement the ingredients which lend uniqueness to the product. The colours red and the word ‘new’ in blue are the two colours researched to be the most eye-catching on the shop shelf and aid the choice of the product during the purchase decision process. Standard fonts and colours of Colgate and associated pneumonics serve to maintain familiarity with the brand and capitalise on positive associations such as that of being one of the most trusted brands in the country (Brand......

Words: 632 - Pages: 3

Premium Essay

Colgate

...colgate Meg Carey Max Jayapaul Julie Longmuir Kate Lynch Rani Marom Liz Sansone Marketing 9703 Dr. Chattalas Colgate-Palmolive Case Analysis April 10, 2002 COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States, the world’s largest market, ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From these statistics, one of Colgate-Palmolive’s main strengths is being the market leader inpersonal oral care products. is one of Colgate ColgateColgate-Palmolive’s extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced 275 new products worldwide and setup manufacturing facilities in China and Eastern Europe, breaching the new emerging economies inof the 21st century. On top of that, international sales accounted for 64% of total sales andand profits from international operations account for 67% of the total profits for ColgateColgate-Palmolive.-Palmolive ColgateColgate-Palmolive hasa very large......

Words: 9369 - Pages: 38

Premium Essay

Colgate

...WS5 Paper This paper will evaluation the distribution strategy for Colgate-Palmolive Oral Care market. According to the case study, Colgate-Palmolive (CP) held forty-three percent of the world’s toothpaste market and sixteen percent of the toothbrush market in 1991. That same year the worldwide sales of CP oral care products increased by twelve percent by 1.3 billion (twenty-two percent of total sales). $243 million was invested to upgrade 25 of CP’s 91 manufacturing plants; introduce 275 new products and begin manufacturing in China and Eastern Europe the same year while introducing Colgate Baking Soda to the North American toothpaste market. The manufacturing plants help provide efficient logistics and efficiency of shipping products worldwide to the various suppliers. In evaluation of CP logistics, CP has done a very good job on the logistics side of the marketing aspect. Without the proper company investment(s) in logistics, products cannot be effectively distributed worldwide. The company makes each of its oral care products readily available to multiple suppliers (including retail, dental and pharmacy stores) in various countries throughout the world. The popularity of the Oral B brand has also benefited the company globally to spread the company products into areas unfamiliar with Colgate toothbrush brand. CP’s investment in adding manufacturing plants in China and Eastern Europe is beneficial to increase and greatly enhance the logistical side of business within......

Words: 883 - Pages: 4

Free Essay

Colgate

...BRAND PERSONALITY Sincerity Dimension:-Realistic, sentimental, and down-to-earth—under the Sincerity dimension are more relevant for Colgate because the respondents feel that the brand is suitable for cleaning and maintaining teeth and the benefits highlighted by the brand such as white and strong teeth are based on facts. While sincere and wholesome—are not applicable to Colgate because the brand is not fair and just and its usage does not give physical and mental satisfaction. Exciting Dimension:-cool, contemporary, and imaginative—are not applicable to Colgate brand because the respondents believe that the advertisements, sales promotion programmes, POP displays, etc., are not very creative and are based on current events. Competence Dimension:-successful—under Competence dimension is not applicable to Colgate brand because the users do not believe that it is one of the successful brands Sophistication Dimension:-charming, smooth, and glamorous—under Sophistication dimension are more relevant for Colgate because the usage of this brand improves the physical attractiveness of the user and the brand arouses admiration of friends and relatives visiting the house. Ruggedness Dimension:-masculine—under the Ruggedness dimension is not applicable to the brand because Colgate users do not give any gender-specific characteristics to the toothpaste. Brand Portfolio When large businesses operate under multiple different brands, services and companies, a brand......

Words: 498 - Pages: 2

Free Essay

Colgate

... ON COLGATE Submitted To:- Submitted By:- Shweta Miglani Priyanka Gulati Anu Ahuja Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate is in the Personal Care sector. The current market capitalisation stands at Rs 27,182.24 crore. The company management includes M V Deoras - Chairman, R A Shah - Vice Chairman, P K Ghosh - Deputy Chairman, I Bachaalani - Managing Director, G Nthunzi - WholeTime Director & CFO, N Ghate - Whole Time Director & Co. Secretary, J K Setna - Ind. Non-Executive Director, V S Mehta - Ind. Non-Executive Director, I Shahani - Ind. Non-Executive Director. HISTORY Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in New York when it had previously been sold in glass jars since 1873. It has been in Singapore since the 1920s. It is in Nepal and India, with manufacturing units based in India and exported to Nepal. In 1992, Colgate established its first......

Words: 814 - Pages: 4

Premium Essay

Colgate

...Strength Colgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. Colgate-Palmolive’s positioning strategy for its toothbrush line in food stores has aided in capturing heir current dominant market share. Its in-store displays, combining toothbrushes with toothpaste packs and locating the Colgate-Palmolive line of toothbrushes in the middle of the stores’ shelves have contributed to this dominance. This strategy has been successful, as sales through food stores, drug stores and mass merchandising channels have produced the greatest volume and dollar sales historically. Colgate-Palmolive’s secret weapon in the war for supremacy in the super-premium market, Colgate-Palmolive, is proven to be very effective in removing plaque 35% more effective than existing brands – and in preventing gum disease. This advantage can be attributed to the innovative design, high-tech research using CAD and infrared scanning, consumer research and extensive product testing. Although this technology is a strong argument for positioning Precision in the “super-premium” category, Colgate-Palmolive could also use its design aspects to improve Colgate-Palmolive’s existing “professional” and “value” toothbrush lines to increase their......

Words: 1018 - Pages: 5

Premium Essay

Colgate

...Colgate: Global Strategies, Local Strength 2010 Annual Report Colgate: Global Strategies, Local Strength Succeeding With Consumers, The Profession And Our Customers u Innovating Everywhere u Effectiveness And Efficiency In Everything u Strengthening Leadership Worldwide u Colgate-Palmolive Company is a $15.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food. Cover: Photo taken in Chengdu City, Sichuan Province, China Contents: Financial Highlights Dear Colgate Shareholder Succeeding With Consumers Succeeding With The Profession Succeeding With Our Customers Innovating Everywhere Effectiveness And Efficiency In Everything 18 Strengthening Leadership Worldwide 2 4 8 10 12 14 16 20 Colgate’s Corporate Governance Commitment 21 Your Board Of Directors 22 Your Management Team 23 Non-GAAP Reconciliation Of Financial Measures 24 Global Financial Review/Form 10-K IBC Shareholder Information t Mexico Financial Highlights 2006 2007 2008 2009 2010 Net Sales ($ millions) 2006 2007 2008 2009 2010......

Words: 47011 - Pages: 189

Premium Essay

Colgate

...EXECUTIVE SUMMARY Colgate Palmolive Company once is a minor candle and soap processor but the company have grown to a powerful consumer products on earth due the aggressive acquisition of other firms. William Colgate, a 23 years old English who has migrated to America in the year of 1806 was the founder of the company and so at last has joined with Francis Smith to form the company and renamed it as Smith and Colgate. At last, they have combined with the Palmolive company and so now has renamed the company to Colgate Palmolive Company till now. The product line of Colgate Palmolive Company is oral care. Moreover, Colgate also has ranked as the India’s No 1 most trusted brand across the categories for four consecutive years from 2003 to 2007. Colgate has been positioned in the customer’s mind which they are the number one brand that recommended by dentist and hygeniest. We also have use market segmentation to segment our consumers such as targeting them at demographic variables age and also benefit segmentation. We have divided our consumers into two age range which is the kids ages below 12 years old and also the teenagers, adults and senior citizens who ages more than 13 years old. Kids will not concern about the function compared to the adults did and so Colgate has come out with various type of toothpaste with various type of flavour of fruits due to the sweetness that will be more preferred by the children compared to the “spicy” tastes in adult’s toothpaste. Besides......

Words: 4369 - Pages: 18

Premium Essay

Colgate

...Toothbrush market According to the material of Colgate, toothbrush market is approached in two ways of segmentation. The first way is to segment based on descriptive variable, the product type. This product segmentation can be separated into two categories again. The criteria of the first product segmentation are products’ functional features. The second product segmentation is based on bristle type. On the basis of functional features, toothbrush was categorized into two segments in 1980s: value and professional. However, in 1990s, reflecting consumer’s needs change, the new segment, super-premium toothbrushes, was added. By the criteria of bristle type, toothbrush is divided into 4 segments: firm, medium, soft, and extra soft. The second way is the segmentation based on Toothbrush users’ type. Under the criteria that too Consumers are categorized into three types: Involved Oral Health Consumers (Therapeutic Brushers), Involved Oral Health Consumers (Cosmetic Brushers), and Uninvolved Oral Health Consumers. Considering the product segmentation and consumer segmentation at the same time, we can categorize toothbrush into 4 types: High-premium toothbrush focusing on Therapeutic function, Professional toothbrush focusing on therapeutic function, High-premium toothbrush focusing on cosmetic function, and professional toothbrush focusing on cosmetic function. Positioning for Colgate Precision Also, as another way of the position of the Colgate Precision, niche-positioning......

Words: 457 - Pages: 2