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Coffee House Proposal

In: Business and Management

Submitted By saniyzhrn
Words 3327
Pages 14
1.0 EXECUTIVE SUMMARY
1.1 INTRODUCTION
This business plan is intended to serve as a starting point for a potential coffee shop at Kelana Jaya, Petaling Jaya. While the plan provides an extensive look into the feasibility studies of such an endeavour, we recognize that further research may be required before undertaking this business. We have provided all the financials including the balance sheet, income statement and cash flow statements. However, our research shows that the starting and sustaining of a coffee shop in the KJ area is viable, given the incredible demand for a community-oriented coffee destination.
Asbek Coffee House is committed to providing quality coffee and related products in a relaxing community-based atmosphere. The shop will serve assorted drinks and baked goods in an environment conducive to business meetings and casual rendezvous alike. By serving a narrow product line, Asbek Coffee House will minimize the start-up and operating costs required and increase the likelihood of survival and sustainability. With a community focus, Asbek Coffee House will attract and retain consumers from the KJ who seek a gathering place in addition to quality coffee.

1.2 COMPANY SUMMARY
Asbek Coffee House is a coffee shop that provides the KJ area coffee and food, a tranquil environment, and a step toward new development in the community.
With the area in desperate need of new development, Asbek Coffee House was created with the intent to create a place for the KJ community to gather and enjoy coffee. In order to start the business, seeking out student and local organizations to support the start-up is the key. In order to start Asbek Coffee House, a local entrepreneur or operator of the business must seek proper licensing and begin the process of implementing the business plan. To implement the plan successfully, seeking out student and local organizations…...

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