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Cocacola Company

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BRAND AUDIT REPORT 2012
Brand Managemenet
Brand Managemenet

Submitted To: Sir Goher Raza Submitted by:Sagar Paryani and Sarah khan Chandio
Dated: 15-12-2012
By BBA-7

TABLE OF CONTENTS PAGE # TABLE OF CONTENTS.................................................................................................... 2
CHAPTER 1 BRAND INVENTORY
1.1 INTRODUCTION ........................................................................................................... ...3
1.2 BRAND ELEMENTS ......................................................................................................... 4
1.3 MARKET SEGMENTATION...........................................................................................5
1.4 SUPPORTED MARKET PROGRAMS..........................................................................5-6
1.5 POPS AND PODS.................................................................................................................7
1.6 BRAND MANTRA......................................................................................................... …..7
1.7 BRAND PORTFOLIO..........................................................................................................7 1.8: Organizational culture and people development.................................................... 8
CHAPTER 2 BRAND EXPLORATORY 2.1: Brand Attributes.............................................................................................................9 2.2 Coke Brand Knowledge............................................................................................10
2.3:Brand Association ..................................................................................................... 11
2.4: PROMISE OF…...

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