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Client Pitch

In: Business and Management

Submitted By Natasha0587
Words 1201
Pages 5
Introduction
• The Coca- Cola Company was incorporated September 5, 1919.
• The company is the leading nonalcoholic beverage company.
• Coca-Cola offers over 500 different brands.
• Coca-Cola “originated as a soda fountain beverage in 1886 selling for five cents a glass” (The Coca- Cola Company, 2015) in Atlanta, Georgia.
• Coca-Cola puts its ““Focus on needs of our consumers, customers and franchise partners” (The Coca- Cola Company, 2015)
{The Coca-Cola Company is the leading and the most popular nonalcoholic beverage (soft drink) company. Coca- Cola connects with its consumers on a level where the consumers feel comfortable with the company. Because the company has been around for so long, many customers knows what the company stands for and continue to remain loyal to the company.}
Coca-Cola Brands “The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks” (Forbes, 2015). {The Coca-Cola company offers its consumers a variety of different beverages to choose from. By meeting the different tastes of consumers, the company is able to successfully satisfy customers worldwide. The different brands developed by Coca-Cola include Diet Coke, Dasani, Sprite, Fanta, and many more.}
Target Market
• Coca-Cola’s target market includes consumers from all demographics.
• Men & Women
• Non-Alcoholic beverage drinkers
• Consumers of ages 10 -60.
{Coca-Cola strives to target men and women of different ages, ethnicities, educational backgrounds, and locations. The company has many different brands that can satisfy the needs of customers of different demographics. The Coca-Cola brand is known world-wide so there are different brands to meet the…...

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