Free Essay

Choices

In: Other Topics

Submitted By nineplusten
Words 2130
Pages 9
Hogar dulce hogar

¡Hola! Soy Daniela otra vez. It's me, Daniela, again. They say there's no place like home, and while I have made my home in the U.S., I still feel like Chile is home, too. But, I enjoy living in the U.S. There is such a variety of places to live from apartments and condos to single-family homes and big sprawling ranches. I remember when I was looking for a place to live when I started working here. There were so many choices. My home in the U.S. is very different from my home in Chile and even from where I lived when I was studying in Brazil. For one thing, I have a roommate, Teresa, who is from Bolivia. The home of two young women who are friends and co-workers is certainly different from a family home! 

In the Spanish-speaking world, as in other parts of the world, home styles differ depending on a person's needs, location, and of course, budget.

You can get a good idea of what houses are like in the Spanish-speaking world in the following video. Watch the video about homes in Venezuela. Are the homes similar to or different from what you imagined? In which type of home would you like to live? 

Select the play button to access the "La casa" video from Realidades.
Now that you've gotten an idea about homes in the Spanish-speaking world, we are going to learn a little bit more about one of my favorite places in a house—the bedroom. We'll learn words and expressions that we can use to talk about the bedroom and how to describe, compare, and contrast. We'll also learn about the country and culture of Bolivia. There's a lot to do, so let's get started!
Objectives
* Apply knowledge of vocabulary related to bedroom items, electronic equipment, colors, describing, comparing, and contrasting * Compare bedroom characteristics of Bolivia, to that of the U.S. * Examine Bolivia's traditional use of brightly colored textiles used in bedroom decor
Key Words
The following chart lists today's key words and expressions in English and Spanish. Write the words in your notebook, and be sure to leave space to write down pronunciation tips for each one.

Spanish | English | la alfombra | rug | el armario | closet | la cama | bed | la cómoda | dresser | las cortinas | curtains | el cuadro | painting | el despertador | alarm clock | el dormitorio | bedroom | el espejo | mirror | el estante | shelf, bookshelf | la lámpara | lamp | la mesita | night table | la pared | wall |
Bedroom Items

Spanish | English | el disco compacto | compact disc | el equipo de sonido | sound (stereo) system | el lector DVD | DVD player | el televisor | television set | el video | video |
Electronic Equipment

Spanish | English | ¿De qué color? | What color...? | los colores | colors | amarillo, amarilla | yellow | anaranjado, anaranjada | orange | azul | blue | blanco, blanca | white | gris | gray | marrón | brown | morado, morada | purple | negro, negra | black | rojo, roja | red | rosado, rosada | pink | verde | green |
Colors

Spanish | English | bonito, bonita | pretty | feo, fea | ugly | grande | large | importante | important | mismo, misma | same | pequeño, pequeña | small | propio, propia | own | a la derecha (de) | to the right (of) | a la izquierda (de) | to the left (of) | mejor(es) que | better than | el/la mejor; los/las mejores | the best | menos...que | less, fewer . . . than | peor(es) que | worse than |
Describing, Comparing, and Contrasting

Mi dormitorio

I have had a long day at work. I love my job, but after a long day, I just want to go home and relax. Some people have a favorite place in their home where they like to wind down. For some people it is the living room, patio, or kitchen. For me, it is my bedroom. It is the most relaxing place for me because it is my private and personal space. I love my roommate, Teresa, but I like to have my own space, too. In Spanish, the word for bedroom is dormitorio or cuarto. ¡Me gusta mi dormitorio! I like my bedroom!

Mi dormitorio es importante to me, and I always try to keep it clean. But not all people are like me. Watch the following video about Ignacio's bedroom. As you watch, notice some of the words used for items in the bedroom.

Select the play button to access the "El cuarto de Ignacio" video from Realidades.

Descripción de mi dormitorio

Mi dormitorio is very comfortable. It is pequeño, or small, but pretty. I have a big cama, or bed, between two bright windows. Next to my bed, I have una mesita, or night table, where I have una lámpara, or lamp, and where I keep my despertador, or alarm clock. I need a despertador because I have trouble waking up in the morning!

I have a nice soft alfombra, or rug, for my feet, which matches las cortinas, or curtains. For my clothes, I have a big armario, or closet, and una cómoda, or dresser, with un espejo, or mirror. And, of course, on one pared, or wall, I have a beautiful cuadro, or painting, which is a cityscape of my hometown, Santiago. It is a little piece of my hometown in my bedroom!

There are a lot of words for things in a bedroom. Listen to some of these words. Which items do you have in your bedroom?

Select the play buttons to hear words related to the bedroom spoken. Then practice saying them aloud. What do you notice about the pronunciation?

Of course, since my bedroom is the place where I like to relax, I watch TV and movies there. I also like to listen to music there, whether it’s an MP3 I downloaded or un disco compacto. I have a televisor, or television set, with a lector DVD, or DVD player, for when I want to watch un video. It is a good thing, too, because Teresa and I have different tastes in movies. She can watch movies in her dormitorio, and I can watch them in mine. I also have a very nice equipo de sonido, or sound system. I can spend hours in my bedroom! What do you like to do when you hang out in your bedroom?

Select the play buttons to hear words for different electronic equipment spoken. Then practice saying them aloud. What do you notice about the pronunciation?

When I first moved into my home, my bedroom was amarillo, or yellow. I liked it for a while, but then I wanted a change, so I painted it a beautiful rosado, or pink. Then I changed my mind again and wanted a more soothing color, so I painted it again. Now my bedroom is azul, or blue. But, I think it will soon be time for another change. I think I might like purple, or morado. Teresa likes more subdued colors. Her bedroom was blanco, or white, when we first moved in, but she painted it a nice, soft gris, or gray. It is very soothing. ¿De qué color es tu dormitorio? What color is your bedroom?

If I had to describe my bedroom to you, I would tell you that it is bonito, or pretty, but pequeño. When I first moved in, it wasn't feo, or ugly, but it wasn't my taste. What I like about it is that it does not feel small because I have two very large windows. There is one window a la derecha, or to the right, and mi cama esta a la izquierda, or to the left. When I was studying in Brazil, I shared a dormitorio. But now living with Teresa, we each have our propio, or own, dormitorio. Her bedroom is más grande, or bigger, than mine, but even though mine is pequeño, es mejor que, or it is better than, having a small space that you have to share!

It has taken a while for me to fix my bedroom just to my liking. As I mentioned, I have painted it several times. I used to have a terrible bed that was very hard. There is nothing peor que, or worse than, una cama that is uncomfortable! I have less furniture in here now than I did before. La cama is la misma, or the same, as my old one, but it has a much better mattress! Mi dormitorio was too cluttered before, but now it is just right. But la major, or the best, thing I got for my bedroom was the painting of my beloved Santiago. It looks like a window looking out to my hometown. I love my bedroom!

There are many ways to describe, compare, and contrast things in Spanish.

Select the play buttons to hear words and expressions you can use to describe,

Dormitorios en Bolivia

Of course, in the Spanish-speaking world, and in many other parts of the world, homes are similar to homes in the United States. Teresa tells me that in Bolivia, for example, the houses are generally smaller than those in the U.S. This is generally true in the Spanish-speaking world. In some ways, this can be a good thing—there is less to furnish and less to clean! Just like in the U.S., there isn't really a single style of a typical or native Bolivian home. There is a variety of house styles in Bolivia; however, there are some architectural styles that are noteworthy.

Teresa says that some homes boast a colonial architectural style. This style was brought by the Spanish conquistadores. You can see this style in the cities of Sucre, Potosí, and Cochabamba. When I went home with her one time, I thought it was really interesting to see the mix of colonial-style homes, neoclassical style homes (which were popular during the time of the Republic), and modern homes all in the same city. There are also some homes built in the indigenous style, differing from region to region. For example, in the area of the Andes mountains, there are homes carved in the rocks. Near Lake Titicaca, there are houses that are built out of reeds called totora. The Valley region has homes built of sticks and plastered with mud.

However, when it comes to dormitorios in Bolivia, they are generally similar to bedrooms in the U.S. It is not uncommon for siblings to share a bedroom. In fact, I shared a room with my sister Mariana when we were younger. The furniture and items in the bedroom are what you would expect: una cama, una cómoda, y una lámpara, for example. However, unlike in the U.S., built-in closets are not as common in Bolivia. Often you will find a free-standing, detached wardrobe instead of a closet. In many American homes, the bedrooms often have a lot of electronic devices, such as TVs, DVD players, sound systems, and computers. However, this is less common in Bolivia.

Decoración en Bolivia

One special aspect of Bolivian culture that can be found in homes and bedrooms across the country is the native textiles that are made in Bolivia. These colorful cloths have their roots in the indigenous Andean community and have been made for thousands of years. These cloths are usually made by women, and the patterns and colors are representative of an individual ayllu, or a kind of family group that lives in a particular area, and have a special meaning to each specific ayllu. The inspiration for these textiles traditionally comes from Andean life. Inspiration is found in the herds, water, and pasture lands.

The traditional cloths are all handmade from the wool of llamas or alpacas. The wool is spun and dyed and then woven by hand on a loom which is staked in the ground. Each cloth is unique, imagined and realized by the weaver.

One of the most common textiles is the Aguayo, or awayu, cloth which comes from the Aymara or Quechua people of the Andes. This rectangular cloth is typically woven from wool dyed in bright colors and is traditionally used for many purposes, such as wrapping and carrying items, as a blanket or cover, and even to carry babies. This cloth is recognizable by its striped pattern, alternating between solid colors and intricate designs.

While the crafting and weaving of these textiles span thousands of years, they are still in use today. Now, some cloths are commercially produced as household items such as tablecloths, blankets, bedspreads, or even wall hangings. The variety of styles, patterns, and colors can help spruce up any room in the home. In fact, Teresa brought a whole bunch of Bolivian cloths to help decorate our place. We have a beautiful tablecloth and a throw blanket for the sofa. Teresa has hung up a beautiful cloth on her bedroom wall. The colors look great against the paredes grises!…...

Similar Documents

Free Essay

Choice

...(2012) 424–427 Contents lists available at SciVerse ScienceDirect Behavioural Processes journal homepage: www.elsevier.com/locate/behavproc Short report Discounting the freedom to choose: Implications for the paradox of choice Derek D. Reed ∗ , Brent A. Kaplan, Adam T. Brewer University of Kansas, United States a r t i c l e i n f o a b s t r a c t Organisms prefer to make their own choices. However, emerging research from behavioral decision making sciences has demonstrated that there are boundaries to the preference for choice. Specifically, many decision makers find an extensive array of choice options to be aversive, often leading to negative emotional states and poor behavioral outcomes. This study examined the degree to which human participants discounted hypothetical rewards that were (a) delayed, (b) probabilistic, and (c) chosen from a large array of options. The present results suggest that the “paradox of choice” effect may be explained within a discounting model for individual patterns of decision making. © 2012 Elsevier B.V. All rights reserved. Article history: Received 5 December 2011 Received in revised form 14 February 2012 Accepted 27 March 2012 Keywords: Choice Choice overload Discounting Paradox of choice Search costs As described by Catania, “Whatever else is involved in the concept of freedom, it at least involves the availability of alternatives” (p. 89; 1975). Thus, within a behavioral framework, freedom may be loosely......

Words: 3187 - Pages: 13

Free Essay

No Choice

...Quiz Chapter 1-1 Multiple Choice Identify the choice that best completes the statement or answers the question. ____ 1. Which of the following is NOT a basic economic question? |a. |WHAT to produce |c. |WHEN to produce | |b. |FOR WHOM to produce |d. |HOW to produce | ____ 2. What is the fundamental problem of economics? |a. |Scarcity |c. |capital | |b. |the factors of production |d. |labor | ____ 3. Which of the following lists the four factors of production? |a. |land, labor, wants, entrepreneurs |c. |land, labor, capital, scarcity | |b. |labor, needs, capital, entrepreneurs |d. |land, labor, capital, entrepreneurs | ____ 4. Which of the following is NOT a capital good? |a. |a bulldozer at a construction site | |b. |an oven at a bakery | |c. |a cash register at a clothing store ...

Words: 913 - Pages: 4

Premium Essay

The Choice

...When I was 10, my parents made a choice uproot my family and emigrate to the United States. Little did I know at the time, that this would be one the most important factors that shaped who I wanted to be. Being in a completely foreign country and learning the idiosyncrasies of American culture, I began to understand that the hard decision my parents made wasn't so difficult but to them, seen as a necessity for the future of their four children to succeed. From this, my parents have greatly shaped who I am today and through their actions, given me the basic necessities I needed to create a life greater than I could have ever imagined as a child moving to an unfamiliar place. I was able to learn the value of sacrifice when it came to making a decision to benefit a larger group- in this case, my parents were selfless yet very mindful in the decision to put the future of their family ahead of their own individual goals and wishes. Twenty five years ago, my parents made a choice for our family. They left a familiar life in their homeland and came to the United States where they maintained a small store which helped me learn the fundamentals of small business which I was able to utilize in my roles at larger companies like Colosseum and The Walt Disney Company. This was their sacrifice and I will forever be changed and grateful of this sacrifice....

Words: 250 - Pages: 1

Free Essay

Choices

...and cream had found their way into the great pot, and a cask of wine was rolled into the square as all sat down to feast. They ate and danced and sang well into the night, refreshed by the feast and their new-found friends. In the morning the three soldiers awoke to find the entire village standing before them. At their feet lay a satchel of the village's best breads and cheese. "You have given us the greatest of gifts: the secret of how to make soup from stones", said an elder, "and we shall never forget." The third soldier turned to the crowd, and said: "There is no secret, but this is certain: it is only by sharing that we may make a feast". And off the soldiers wandered, down the road. Life is not about chances, its all about CHOICES - we make!...

Words: 331 - Pages: 2

Premium Essay

Ethical Choices at Choice House Case

...revenue generation and grant * There is no system to track the revenue generation * Inadequate system to monitor the expenses * All the expenses should go through an approval process which requires all the expenses should be properly documented and the need explained. This is not in place in Choice House 2. Identify ethical issues that Ashley should discuss with the Finance Committee? Which IMA Ethical Standards would apply to Ashley? Discuss. * Credibility: The ED should record all expenses and provide all information when I asked. He cannot deny any information. Providing accurate and insightful information are the key function to ED role. 3. How should Ashley respond to the Finance Committee? Review the IMA Resolution of Ethical Conflict section of the IMA Statement of Ethical Professional Practice for guidance. Prepare a memo to Joan sharing Ashley’s findings. Should Ashley send a copy of the memo to the ED? Explain. * Ashley should discuss the case with her immediate supervisor and also take the issue to upper level to the executive director. * Ashley’s Memo to Joan: Date: 6/3/2013 From: Ashley Parsons Subject: Findings on Choice House expense issue and lack of revenue for the year To: Joan Tanner CC: Beth * Most expenses were due to publicity brochures and small gift items that the ED requested for her trips to the state legislature and for other unspecified publicity activities. The overage was due to the......

Words: 517 - Pages: 3

Premium Essay

Choices

...Adolescence is the developmental stage that lies between childhood and adulthood. It is generally viewed as starting just before the teenage years and ending just after them. (Feldman 2008) During the adolescent years, teenagers experience numerous changes as their brain develops into a more mature stage. These changes require significant coping skills and the ability of parents to assist and educate their children throughout this process. The responsibilities of reducing long term affects from poor choices fall upon both parent and teenager. As counselors we should be able to assist with parenting skills by discussing with parents that children need and want love and guidance from their parents although their actions may say otherwise. It is imperative that counselors teach parents how to show their children love by being involved in every aspect of their lives. That means spending quality time with them and being able to communicate with them effectively. Parents should not feel uncomfortable discussing any issue with their child. If parents are uncomfortable talking about sensitive subjects such as sex, drug, body image or alcohol, a counselor should work with a parent to ensure they are able to navigate those conversations with ease. Parents should be educated on being supportive of their children and their children’s interests and offer encouragement during the adolescent stage. This will give the child a sense of “knowing that someone cares”. ......

Words: 439 - Pages: 2

Premium Essay

Choice

...Choice: office workers not exercising Who? Working Singaporeans, especially those between ages 20 and 50. Why? 1. The bulk of our tax-payers and contributors to the economy fall within this category. By exercising regularly, they would be healthier, thereby improving productivity and efficiency. 2. Teenagers (students) have physical education cum training sessions in school. Thus, they exercise regularly, unlike working adults who do not have the opportunity and time to exercise. 3. Working adults do not exercise regularly due to a lack of a social setting to encourage team-oriented sports games. What? Most working Singaporeans, especially office worker, lead a sedentary lifestyle due to their heavy workload and their inability to fork out time to exercise frequently. This is a cause of concern. Research suggests that sitting down for extensive periods of time will increase the likelihood of contracting chronic illnesses, including the risk of heart illnesses as well as diabetes mellitus. A regional poll conducted across 15 markets across Asia for adults between the ages of 18 and 65 have shown that Singaporeans on average spent 36 minutes less exercising than the regional average Asian.   | 2010 | 2011 | 2012 | Hospital Admissions | 437,529 | 456,461 | 468,795 | % of Admissions | Male (Age) |   ►  0-14 years | 18.9 | 19.1 | 19.3 |   ►  15-64 years | 54.7 | 53.9 | 52.6 |   ►  65 years & above | 26.4 | 27.0 | 28.1 | Female (Age) | ......

Words: 355 - Pages: 2

Free Essay

The Choice

...The Choice A. The text is about a man called Michael Dillon and his wife Moira Dillon who are taken prisoner in their own home one night by IRA men. In the morning the captor tells Michael what to do: He is told to drive to the hotel which he’s the manager of, park the car in his reserved parking place and then leave the hotel again. Michael guesses that there’s a bomb in his car and he gets really nervous, but the captor threats him with killing his wife if he does anything wrong. He drives to the hotel and parks the car in his reserved parking place. Through the window he sees that a man called Pottinger is going to deliver his speak of religious hatred. He realizes that his car, with the bomb, is parked right under the head table where Pottinger is going to be and he understands that the whole plan is killing Pottinger. As he walks away he looks inside the hotel and sees a lot of innocent people who had families at home. He walks across the road till a wee shop and asks for a telephone. He rings the police who tell him to alarm the hotel and so he do. Then he drives home in a borrowed car to see if his wife is still alive. She is but she is not glad. B. Michael Dillon is in a huge dilemma. On the one hand he will not risk the life of his wife but on the other hand a lot of innocent people will die because of the lack of deed from his side, if he does not ring the police as soon as possible. I think he changed his mind and start to think about how he could ring......

Words: 747 - Pages: 3

Premium Essay

Choices

...Theme and Narrative Elements in the Short Story Did I make the right choice? There are always at least two choices. In the short story ‘The Road Not Taken’, by Robert Frost, 1916; the theme is clearly spelled out as life choices. Living life in the fast lane or living day by day is important. In this short story the last line solidifies that the author chose the right road. There is no rule book to dictate what is right or wrong when speaking in terms of someone questioning and reflecting on whether they have taken the right road for them. “I took the one less-traveled by, and that has made all the difference.” Frost, 1916. There is a sense of melancholy in this short story that pulls at my nostalgic heart strings. I wonder while reading whether or not I will be “telling this with a sigh somewhere ages and ages hence: Two roads diverged in a wood, and I-I took the one less traveled by.” Frost, 1916. As the plot is built I am drawn to believe that perhaps this is a present situation and I imagine a person standing at the fork of these two paths quietly pondering while weighing the options of which way would be the better choice. The reason I get both a nostalgic and present situation feel is because the story is told in a first person point of view. The story starts off making me envision the previously mentioned image of the person weighting the options. The nostalgic portion of it comes to me towards the end of the story when the author states that he......

Words: 468 - Pages: 2

Free Essay

Choices

...Choices: An analyses on how your decisions or peoples decisions can affect your life As we go through life everyone is searching to find out who we really are as a person. This process can take many years, and in the end we may truly never find our identity. In that process you will go through many obstacles and road blocks, but these are what defines you as a person. In the short story “How to slowly kill yourself and others in America” by Kiese LayMon is about this man who grows up in Mississippi and he explains all of his close counters of almost getting shot, and all the disappointment he has brought on others. In the poem “A Soldier Lives” by Robert West is about how the government treats the dead soldiers, and how they just keep recruiting more and more to replace each fallen comrade. Both stories show betrayal, and in each story they are facing a adversity that will help shape there life in either a bad or good way. Most people don’t think that higher authority would betray them. They believe they will protect them, but not in these cases. In both short stories they face betrayal from higher authority. “They zero in on the eyes of Mama, as Harmon tells her that I am being suspended from mill says for at least a year for taking and returning Red Badge of Courage from the library without formally checking it out”(Laymon 243). Laymon identifies that he knows he did something wrong by not checking the book out properly, but he cant believe he is getting......

Words: 807 - Pages: 4

Premium Essay

My Choice Pro Choice

...Anglia Sagely English 1020 Mr. Joshua Mills My Choice, “Pro Choice” Our Bodies, Ourselves for the New Century gives a brief description and history over abortion. Abortion is one of the most sensitive issues occurring all through the early history of the world. Abortion did not only effect the poor, it was also seen throughout all society and cultures. The procedures were all different in how they were performed, depending on the level of care available to the practices. Different societies shunned this practice and women began seeking any means possible. People all around the world had strong opinions on this subject, which have been constantly changing. In 1982, ten to 18 percent of the world’s population resided where the procedure of abortion was illegal. If abortion was legal for restrictive use only, it should be used when the mother’s life is in danger. Surveys done by the United States National Library of Medicine during 1965 showed great change in the attitude toward abortion. The public was accepting the pregnancy termination. Roe vs. Wade was one of the most important points in the history of abortion. This Supreme Court Case decision made in 1973 legalized abortion. Recent polls show little change in public opinion since 1972-1973. Over eighty to ninety percent of Americans are for abortions for mothers in poor health, rape, defective fetus and forty to fifty percent approve for other reasons. Ten percent of Americans want abortion to be......

Words: 2335 - Pages: 10

Premium Essay

Choice

...Skills Plan Wise Choice Process .1 What is your present situation Test taking is difficult for me. I may study and look over things but on test when its reworded or a majority of the time it’s hard for me to remember what all I went over. Also the pressure from the test builds up on me. .2 What is the outcome that you want to have I want to be able to take a test with a clear mind and not easily get distracted. I want to no id do good and not crack under all the pressure. .3 What are my possible choices *Create a positive affirmation about taking test. *Visualize success *Write memory cues on test * Preview the test *Arrive early and get comfortable .3 What’s the likely outcome of each possible choice By creating a positive affirmation about test taking will give me a great mind set. By Visualizing success it will help me believe in myself that I would past. By writing memory cues in test it will help me have based ideas off of what I’m doing. If I Preview the test I can get a good idea of what im up against and how to prepare. By arriving early and getting comfortable is a great way o be prepared for the test and to be focused. .4 What will you commit to I will commit to arriving early and getting comfortable it will help me be prepared and less stressed for the test. I will preview the test so I can get a idea and have a great mindset on what to do.And I will visualize success by me see and beliving I can do then that is what will happen...

Words: 289 - Pages: 2

Free Essay

Are Choices an Illusion

...Are Choices an Illusion? Section 1 Do I believe that the choices we make are just mere illusions? That we do not really have our own free will in making decisions? Yes, I believe this to be true. Section 2 However, some believe that we do have free will. Roy F. Baumeister, a social psychologist states that we do have free will, and he says: If culture is so successful, why don’t other species use it? They can’t—because they lack the psychological innate capabilities it requires. Our ancestors evolved the ability to act in the ways necessary for culture to succeed. Free will likely will be found right there—it’s what enables humans to control their actions in precisely the ways required to build and operate complex social systems. (Baumeister). What Baumeister is saying is that based on how our ancestor has developed a sense of communication is an act of free will. They have free will because they chose how they want to develop and how it will help them evolve. Baumesiter also states how our self-control "counts as a kind of freedom because it beings with not acting on every impulse," meaning that because of our free will, we don't always act straight away when we see something. We think about it first before we trigger a response. Such as thinking about what we say before we say it, we just don't say the first thing that comes to our mind without thinking about it. Steve Zara, a writer in the Richard Dawkins discussion section of the websites states that ...

Words: 1826 - Pages: 8

Free Essay

Happiness Is a Choice

...To Be Happy or Not To Be Happy? That Is Your Choice. Over the past decade, the concept of happiness has enjoyed much resonance among researchers. Economists and psychologists have made tremendous strides in determining the best measures of happiness, ways to increase happiness, and why happiness is important. Marketers have been working under the assumption that promising happiness will pull consumers to their products, but happiness is not something you promise, cultivate, or measure. Happiness is a choice. Particularly in the face of the struggling economy, advertisers have increasingly looked to connect with consumers on a simpler and fundamental level by promising happiness. For example, Nesquik claims, “You can’t buy happiness, but you can drink it.” Dunkin’ Donuts promotes a breakfast sandwich as “The happiest sandwich on Earth.” Through intentional campaigns, marketers have also sought to cultivate happiness. Coca-Cola launched the “Open Happiness” campaign, which recognizes life’s simple pleasures and encourages consumers to take a small break from the day to connect and share happiness with others. BMW developed a “Stories of Joy” global communication campaign that hosts consumer-created videos highlighting the joy of driving. However, happiness is not a product that can be bought; it is a constant choice in choosing to be happy in every circumstance. There are also innumerable attempts and theories in psychology about happiness to explain the nature of reason...

Words: 1351 - Pages: 6

Premium Essay

Choice

...The Effect of Information Overload on Consumer Choice Quality in an On-Line Environment Research has found that online information overload results in less satisfied, less confident, and more confused consumers. The founding ground for the research has been on the notion of limited human processing capacity (Bettman.J.R., 1979) (Streufert, 1965), if consumers are provided with too much information at a given point in time, such that it exceeds their processing limits, the problem of information overload occurs which leads to poorer decision making and affects performance. Study This study examines the effect of on-line information load on consumer decision quality. Model Used Information load was measured by the number of alternatives and attributes and distribution of each attribute value across alternatives. It combines both traditional and structural approaches to investigating information overload. Result Results from this study largely confirm that when the level of attributes is varied equally across alternatives in addition to the number of attributes being increased, that is, when imposing information overload, consumer choice quality suffered a negative effect and is consistent with prior findings using the structural approach (Lurie, 2002) (West, 1996) Satisfaction in Choice as a Function of the Number of Alternatives Investigations have found how satisfaction from choice varies as a function of the number of alternatives faced (Elena Reutskaja,...

Words: 371 - Pages: 2