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Chocolate Bar New Project - Advertising and Communication

In: Business and Management

Submitted By Maurine88
Words 1939
Pages 8
Advertising & Communication

Define your product or service

What is its function?

My product is a brand new chocolate bar like the ones you can find everywhere (Snickers, Mars…) except that this one is improved with small capsules of liquid inside it. Its function is to provide our customers with something that can feed them and ease their thirst at the same time.
Our range of products can be extended later by filling the capsules with different liquids, so we could have a chocolate bar filled with apple juice, milk, soda, or any drink we could imagine, except alcohol because we want it to be sold without restrictions.
It can also be adapted for sports people who need to have snacks several times during the day. Then, the chocolate bar would be enriched with proteins to answer their needs.
The last version of this product would be adapted for kids. It would be smaller, contain less sugar and be enriched in calcium, thanks to the pure milk in the capsules for example

What problem or opportunity does it solve?
We’ve all eaten a chocolate bar, and due to the large amount of sugar, felt thirsty. Thanks to this new product, customers won’t feel that thirst anymore and will really be able to bring it everywhere without a bottle of water

What is its name / brand?
The name of the chocolate bar would be Sipit. Thanks to this name, customers will have a verb related to drinking on a chocolate bar. A fun catchphrase for advertisement could be ‘’Sip me I’m famous’’ or ‘’ Double orgasm is possible. Sipit, drink while you eat chocolate’’.

2. Reaching your audience

Who is your target audience?
If we refer to the VALS segments, our target audience counts strivers, experiencers and makers. They would be willing to have our chocolate bar because they look for novelties, like new trends…

We can identify several targets: - 15 to 34 years old -…...

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