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Chapter 3 E-Business

In: Business and Management

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CHAPTER 3: REVIEW QUESTIONS
RQ1. Promoting products on the Web is different from using media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell snowboarding vacation packages. Write one paragraph about each approach (mass, media, personal contact, and the Web). In each paragraph, explain the advantages and disadvantages of the approach for the snowboarding vacation package Web business.
Answer:
In the personal contact model, the firm’s employees individually search for, qualify, and contact potential customers. This professional contact approach to identifying and reaching customers is sometimes called prospecting. In the mass media approach, firms prepare advertising and promotional materials about the firm and its product or services. They then deliver these messages to potential customers by broadcasting them on television or radio, printing them in newspaper or magazines, posting them on highway billboards, or mailing them. The Web gives you flexibility to use a one to one model (as in the personal contact model0 in which you communicate over the Web with an individual working for the seller, or engage in many to many communications with other potential buyers. The defining characteristic of a product information search on the Web is that the buyer actively participates in the search and controls the length, depth, and scope of the search.
RQ2. In two paragraphs, explain why a customer-centric Web site is so important, yet is so difficult to accomplish.
Answer:
The design of a customer centric Web site is very important as it will be a key success for any organizations in order to well answer and understand what does your users really need, what does he want to accomplish when he interact with your web site. Also it will help the organization to know why the user…...

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